Frames Cinema Journal

Peer-Reviewed | Open Access | Annual

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issue 20
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issue 19
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Issue 17 The Politics of Colour Media
Issue 17 The Politics of Colour Media
Issue 16 Magical Women Witches Healers
Issue 16 Magical Women Witches Healers
politicalmyths
politicalmyths
spaceandidentity
spaceandidentity
Issue14
Innovation and Iteration: The Potential of Documentary
Innovation and Iteration: The Potential of Documentary
Issue 12
Issue 13
Issue 13
Film Festivals: Aftermaths and Beyond
issue11-2
issue11-2
The Future of Horror
Issue 10
Issue 10
Rip-Off or Resourceful Creativity?
Issue 9
Issue 9
Breaking Labels
Issue 8
Issue 8
Going Viral: The Changing Faces of (Inter)Media Culture
Issue 7
Issue 7
Conflicting Images, Contested Realities
Issue 6
Issue 6
MondoPop: Rethinking Genre Beyond Hollywood
Issue 5
Issue 5
Framing Animation
Issue 4
Issue 4
Commies and Indians: The Political Western beyond Cold War Frontiers
Issue 3
Issue 3
Promotional Materials
Issue 2
Issue 2
BAFTSS Fall 2012
Issue 1
Issue 1
Film and Moving Image Studies: Re-Born Digital?
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ISSN 2053-8812

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Promotional Materials

Issue 3, May 2013 Guest-edited by Keith M. Johnston

Editorial

Letter from the Editors

By Kathleen Scott and Sarah Soliman


Introduction: Still Coming Soon? Studying Promotional Materials

By Keith M. Johnston


Feature Articles

Working in the World of Propaganda: Early Trailers & Modern Discourses of Social Control

By Frederick Greene


The Advertising Director as Coming Attraction: Television Advertising as Hollywood Business Card in the Age of Digital Distribution

By Leon Gurevitch


‘Action… Suspense… Emotion!’: The Trailer as Cinematic Performance

By Daniel Hesford


Imaging a Female Filmmaker: The Director Personas of Nishikawa Miwa and Ogigami Naoko

By Colleen Laird


Aspirational paratexts: the case of “quality openers” in TV promotion

By Enrica Picarelli


‘Glamorous Bait for an Amorous killer!’: How post-war audiences were Lured by Lucille and the working-girl investigator

By Ellen Wright


DVD Special Features and Stage Greetings: Whose Promotional Material Is It Anyway?

By Jonathan Wroot


Interviews

Interview with Shaun Farrington

By Keith M. Johnston


Interview with Frederick L. Greene

By Keith M. Johnston


Interview with Esther Harris

By Keith M. Johnston


Interview with Paul N. Lazarus

By Keith M. Johnston


Interview with Bill Seymour

By Keith M. Johnston


Interview with Anthony Sloman

By Keith M. Johnston


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