Promotional Materials Issue 3, May 2013 Guest-edited by Keith M. Johnston Editorial Letter from the Editors By Kathleen Scott and Sarah Soliman Introduction: Still Coming Soon? Studying Promotional Materials By Keith M. Johnston Feature Articles Working in the World of Propaganda: Early Trailers & Modern Discourses of Social Control By Frederick Greene The Advertising Director as Coming Attraction: Television Advertising as Hollywood Business Card in the Age of Digital Distribution By Leon Gurevitch ‘Action… Suspense… Emotion!’: The Trailer as Cinematic Performance By Daniel Hesford Imaging a Female Filmmaker: The Director Personas of Nishikawa Miwa and Ogigami Naoko By Colleen Laird Aspirational paratexts: the case of “quality openers” in TV promotion By Enrica Picarelli ‘Glamorous Bait for an Amorous killer!’: How post-war audiences were Lured by Lucille and the working-girl investigator By Ellen Wright DVD Special Features and Stage Greetings: Whose Promotional Material Is It Anyway? By Jonathan Wroot Interviews Interview with Shaun Farrington By Keith M. Johnston Interview with Frederick L. Greene By Keith M. Johnston Interview with Esther Harris By Keith M. Johnston Interview with Paul N. Lazarus By Keith M. Johnston Interview with Bill Seymour By Keith M. Johnston Interview with Anthony Sloman By Keith M. Johnston