Letter from the Editors

By Kathleen Scott and Sarah Soliman

Introduction: Still Coming Soon? Studying Promotional Materials

By Keith M. Johnston

Working in the World of Propaganda: Early Trailers & Modern Discourses of Social Control

By Frederick Greene

The Advertising Director as Coming Attraction: Television Advertising as Hollywood Business Card in the Age of Digital Distribution

By Leon Gurevitch

‘Action… Suspense… Emotion!’: The Trailer as Cinematic Performance

By Daniel Hesford

Imaging a Female Filmmaker: The Director Personas of Nishikawa Miwa and Ogigami Naoko

By Colleen Laird

Aspirational paratexts: the case of “quality openers” in TV promotion

By Enrica Picarelli

‘Glamorous Bait for an Amorous killer!’: How post-war audiences were Lured by Lucille and the working-girl investigator

By Ellen Wright

DVD Special Features and Stage Greetings: Whose Promotional Material Is It Anyway?

By Jonathan Wroot

Interview with Shaun Farrington

By Keith M. Johnston

Interview with Frederick L. Greene

By Keith M. Johnston

Interview with Esther Harris

By Keith M. Johnston

Interview with Paul N. Lazarus

By Keith M. Johnston

Interview with Bill Seymour

By Keith M. Johnston

Interview with Anthony Sloman

By Keith M. Johnston