The Reflection of Contemporary Anxieties in the Contemporary French Horror Cycle

Since the beginning of the 21st century, there has been a proliferation of a certain kind of film in contemporary French cinema. They are films that are challenging to watch, often pairing graphic sexuality and brutal violence, incorporating imagery traditionally belonging to horror and pornography cinemas. There have been ongoing debates as to whether they actually say something or if they simply aim to provoke the spectator. There is no doubt that the spectator is provoked: accounts of people feeling nauseated and leaving the theatre to vomit have been recorded at the screenings of films such as Irreversible (2002, Gaspar Noé) and In My Skin (2002, Marina de Van).[1] However, more than simply creating bodily responses in spectators, the directors of these films are also concerned with intellectual provocation as they attack the foundational principles of the French Republic and force the spectator into confrontation with their own prejudices and belief systems.

Out of these films that combine elements of horror and pornography, a strand of horror blossomed to become a new wave in French filmmaking in and of itself. Horror, regarded as a ‘low genre’, was not considered worthy of critical exploration in France until the 21st century. So this new strand of horror breaks from the cinematic tradition of France by engaging with genres never before considered as critical. Although the first horror film ever made is considered to be the three-minute-long The House of the Devil (1896, Georges Mélies), those made afterwards are not necessarily horror films per se, but rather contain elements of horror. Considered “generically peripheral”[2], Diabolique (1955, Henri-Georges Clouzot), Eyes Without a Face (1960, Georges Franju) and Possession (1981, Andrzej Żuławski) appear in most lists. Looking at the scarcity of this historical background demonstrates the fact that it is only in the post-2000 period that France began to produce its own horror cinema.

The horror in recent French horror cinema is grounded in everyday, immediate social environments, as opposed to fantastic evil forces threatening existence. Connecting cycles of horror film surges with historical context, where socio-political developments lead to social panic, which is then reflected in cinematic tendencies, has been exemplified in the works of Sigmund Karacauer, as well as Mark Jancovich. Martine Beugnet allocates the horror film tropes present in the films as being “simply the irreducible echo of the inexcusable suffering that takes place in our reality, the manifestation of that which remains in ‘excess’ of historical and moral reasoning”.[3] As a matter of fact, it is exactly the events that France is unable to ‘face’, unable to ‘deal with’, that defy the ideals of French national identity that these films engage with. From gender relations, to the discussions of same-sex marriage which defy French universalist ideals, to the status of immigrant French nationals, the films bring to the surface anxieties that, if unleashed, would shake the very foundation on which France is built. As a result then, the films cannot be separated from their socio-cultural context. This context will be laid open in this article in order to comprehend the discourses in circulation and how they translate and are challenged in the films, as well as how the films themselves have an adversarial relation to the contemporary culture and society. In addition, textual analysis will demonstrate how the films’ audio-visual components strengthen the experience and reception of these discourses.

Theories of horror

Genre films reflect society’s values and enforce the status quo. When talking about the horror genre in particular, what needs to be added is that this genre, in addition to society’s values, also reflects its fears. The horror film aims to play on spectator’s primal fears, where a disturbing ‘other’ force threatens the status quo. The monster of the horror film, whatever form it takes, is the projection of the anxieties present in dominant ideologies and norms. These anxieties come to the surface, in what Robin Wood calls the return of the repressed; that which civilization has tried to repress and oppress but which comes out into the open. Wood states that the core of the horror film is “our collective nightmares […] in which normality is threatened by a monster”.[4] Indeed, Charles Derry also states that horror films are about “issues that are often painful for us to deal with consciously and directly”.[5] Despite horror films addressing society’s shared fears and cultural anxieties, spectators still flock to these films. Thus, there is a pleasure and fascination in facing these fears. Horror allows for an opening where the values and concepts of one’s culture can be challenged, questioned and put under threat. Furthermore, certain desires, unacceptable in reality, can be fantasized about, only to be safely contained by the end of the film, firmly re-establishing and re-confirming social norms.

France at the turn of the 21st century: creating “the other”

At the turn of the 21st century, the French people were in a state of disenchantment. The latest attempt by left-wing governments to make a change worthy of re-invigorating faith in an alternative political system failed dramatically. The socio-economic gap widened, leading many to blame the hypocrisy of the left-wing government. Max Silverman summarizes the debates on culture and society as caught between “a profound nostalgia for a golden age of culture and national unity and an extreme rejection of the hierarchies that characterized that age”.[6] Indeed, this enchantment is also evident in the extensive voter abstentions in the 2002 Presidential elections.

With strict measures on migration imposed by Interior Minister Nicolas Sarkozy, the tension within the nation rose rapidly and exploded in the riots of 2005 where cars were burned as well as public buildings, symbols of state power.

Urban riots were not new in France, but the riots of 2005 were “a collective revolt against state violence that lacked any form of collective organization and whose members were not politicized”.[7] The rioters came from working class families, impoverished by mass unemployment and insecurity.

Instead of responding to the problem of fracture sociale[8] by looking at their root causes, far-right politicians saw Sarkozy’s approach as an opportunity to further discriminatory agendas, going as far as suggesting in parliament that the citizenship of rioters should be revoked. Furthermore, Prime Minister de Villepin declared a tightening of the control on immigration. These measures were protested, with many stating that they would lead to greater scrutiny and mistrust of immigrants, stirring up racism and further polarization.

Some have argued that these riots forced France to face itself and slowly start to accept the fact that the Republican model was not functioning as ideally as hoped for and that “its integration paradigm had become a cover for the denial of its institutional racism”.[9] On the other hand, others have argued that the riots did not demonstrate the failure of the republican model and its integration policies, but that on the contrary, the riots should be interpreted as “the manifest evidence that most of the frustrated men feel entirely French and that they simply want to be accepted by the Nation, and more prosaically, to be part of a modern consumerist society”.[10] Thus it is the failure to put ideals into action and translate what is on paper into applied policies, as opposed to the rejection of these ideals that caused outcry.

François Hollande won the elections of 2012, making him the second left-wing President of the Fifth Republic after Mitterrand. This win came after seventeen consecutive years of centre-right-wing rules. However, despite the presidency of a left-wing politician, his agenda has barely differed from the previous governments. Furthermore, police brutality against the people has not decreased, while terrorist attacks have been on the rise. As a matter of fact, measures proposed by the ‘socialist’ government after the November 2015 terrorist attacks were to remove national identity from citizens who were loosely connected to any terrorist activity. This type of policy was previously proposed by governments of the right, suggesting that the current left-wing government is unsure about on what political steps to take after the terrorist attacks in the capital.

In this context, the horror wave of France insisted on engaging with that which the French government has preferred to keep in the dark and ignore. France firmly stands by ideals that were decided over 200 years ago, as opposed to facing the problems of their socio-economic reality. Certain progressive steps such as discussions surrounding parity and legalising same-sex marriage lead to many debates, especially with regards to the basis of French identity and the meaning of universalism[11] in this context. France is traditionally a patriarchal society where women have always been set up as the other of men. It is man who defines woman, relative to him, not regarding as an autonomous being. Man is the point of reference, the point from which meaning is constructed. Women’s traditional role was to be fertile and to be a submissive wife. In France gender roles are strongly codified and powerfully naturalized. Women had to struggle for their rights because there was no sign of any progressive political action to change or diversify the roles allocated to them. The discussions surrounding parity were considered preposterous because they engaged in the politics of difference, which defied the principles of the Republican ideology of universalism. However, the aim of feminists in prompting this discussion was formulated on the basis of universalism. Indeed, arguments for equal representation had nothing to do with essentialism or about what women could bring to French politics; the sole argument was a universalist one. They searched for ways to expand the notion of the individual in Republican terms, so as to include differences, where French universalism could transcend differences of sex, and not be simply synonymous with ‘male’.  They pushed for an understanding that ‘human’ entailed a ‘duality’ – male and female – and that both should have equal rights in representing the very humanity that they constitute. A parallel approach was undertaken during the debates regarding same-sex marriage; but a vast majority of the population were outraged and called on representatives to support traditional family values. Protests around the nation with slogans such as “A father and a mother: it’s hereditary” demonstrated how in such moments, the darkest, most separatist thoughts, and the lack of tolerance towards any kind of difference, made themselves evident. Thus the horror wave in France can be seen as a response to “France’s increasing renunciation of the possibility of relation, revolution or community reborn”.[12]

The films

These anxieties over Republican identities are clearly engaged with in films such as High Tension (2003, Alexandre Aja), Them (2006, David Moreau, Xavier Palud), Inside (2007, Julien Maury and Alexandre Bustillo) and Martyrs (2008, Pascal Laugier). The films bring to light anxieties in relation to ‘the (racial) other’, sexuality and religion. These French horror films do not safely tuck away anxieties and re-establish the status quo: instead, something about them lingers on. The spectator is left with an uneasy feeling as opposed to pure thrill, which is generically expected. The traces of a reality repressed manage to escape the cracks.

One of the first examples is High Tension. The film can be categorized as a slasher film, but holds a twist in the plot that breaks slasher film conventions. However, this break, although innovative as a choice because it plays with spectator expectations, holds disturbingly conservative implications with regards to the perception of family structure and homosexual desire. Thus, the film uses slasher film tropes such as the jump scare, indestructible killer and insane asylum, yet breaks with the moral framework set up historically by the subgenre.

The film tells the story of Marie and Alex, who are two female university students, heading to the French countryside, where Alex’s family lives. On the night of their arrival, a man dressed in a mechanic’s suit and driving a rusty old truck, comes into the house, kills Alex’s father, mother and little brother, and kidnaps Alex. Marie manages to evade the killer and follows him in order to save Alex. However, it is revealed that the killer is a figment of Marie’s imagination: she has been doing the killings all along. Her desire for Alex repressed, she is finally defeated, and locked up in a mental hospital. In the opening sequence of the film, Marie is pictured in a mental hospital, recounting the events to a camera. The story of the film is told by her point of view, as a flashback. Thus, the whole film and the events unfolding are about her subjective experience of them. “Are you recording?” is the question she asks, before the film delves into the story. From the outset, the story comes from her mind. The binary opposites of the horror film – the monster and the norm – here, reside within the same person, co-existing in the same body, where there is a metaphysical struggle between man’s rational and animal instincts.

In her study on the modern slasher film, Carol Clover states that there must always be two oppositional figures: the female hero (the Final Girl) and the male killer. Marie is set up as the Final Girl of the film. The Final Girl is the last woman left in the slasher film. She confronts the killer after everyone else is eliminated. She often has masculine traits and becomes a male surrogate: “she is a boyish girl (making it possible for the mainly young adolescent and male fan base able to identify with her) of the horror film, even named something like Stevie or Will or Stretch, but a girl nonetheless”.[13] Despite, the Final Girl destroying the killer by the end of the film, it is not enough for her to be considered a hero in conventional terms: Clover identifies the Final Girl as the victim-hero because throughout the film, she, and thus the spectator, has been chased and hurt. She has screamed, run and seen friends and family being killed. Then, at the last minute, she manages to kill this person who has caused so much terror.

In the case of High Tension, Marie is the character with whom the spectator is made to identify from the outset. She is set up as heroic and smart. Traits identified by Clover with regards to the Final Girl are also clearly depicted in Marie’s character and appearance; Marie has short hair and an athletic look. Furthermore, she is also not interested in men, unlike Alex. Alex teases Marie for acting “that way” with men and if she continues that way she will “end up alone”. Marie calls Alex a “slut” for running after men. Yet, Marie’s sexually non-active stance and masculine traits have less to do with the sexually non-active Final Girls of the 1970s slasher films, and more to do with a new element added in in High Tension: her lesbian desires for Alex. The film clearly indicates that Marie likes Alex ‘more than just a friend’. Alex is placed as the object of Marie’s desire, as Marie watches Alex showering, shot from Marie’s point of view. After this scene, a scene of Marie masturbating is intercut with the members of the family sleeping, directly linking Alex’s naked body in the shower to the awakening of Marie’s desire. Furthermore, her masturbation is also intercut with the killer’s truck slowly approaching the house. Marie’s climax is correlated with the killer’s arrival: as Marie comes, the killer comes through the door of the house.

The revelation that the killer is a figment of Marie’s imagination is, although an innovative device for the slasher film, problematic. The expected Final Girl is actually the killer. These two different characters merge into one: Marie is both Final Girl and killer. When she becomes the killer, Alex is transferred from victim to Final Girl. The film plays with the assumption of the horror film, where a male is allocated to the active role of the killer and the female is linked to victimhood. Here, evil is allocated to both sexes, where Marie embodies both the masculine and the feminine. The monstrous is not clearly allocated or defined. Furthermore, this leads to a betrayal in the relationship created with the spectator, for whom Marie was the point of identification. This revelation leads to the realization that the gruesome murders that have been witnessed from the outset of the film were carried out by Marie, the one person the spectator had identified with from the outset.

What is problematic in the revelation is the form this externalization of Marie’s repressed lesbian desires for Alex takes: this desire is represented in the form of a crazed, bulky and dirty mechanic killer. She is never able to kill him because she is unable to repress her urges. He keeps coming back. The film assigns evil to both genders, and instead of creating the duality of the slasher film between the sexes, it creates duality by pitting the normative family structure against non-hetero-normative desire. The title of the film is a reference to this: the tension caused by same sex desire and the contradiction between this kind of desire and the established hetero-normative order. This tension referred to in the title is also demonstrated in the mis-en-scène of the film. Alex’s family household is portrayed as dark, claustrophobic and eerie, whereas the world of female bonding is illustrated in bright colours, with the sun hitting them as they drive along the French countryside, accompanied with music, giving a sense of freedom. This world cannot survive within the order of things. The normative sexual world of the family is portrayed with stereotypical activities allocated to the family members: the mother is taking down the laundry as she also deals with her young boy, while the father works away in front of his computer. This set up suggests that Marie’s murderous rampage is an attack on all normative sexual roles forced upon her by French society. Thus her (lesbian) desire destroys (literally kills) the nuclear family one by one. She literally decapitates (separates the head from the body) the father; the ‘head’ of the family in this order.

The twist ending and revelation however lead to many questions, which are left unanswered by the end of the film. The narrative plausibility is put under scrutiny at this point: but what should not be forgotten and thus gives a reason to these unanswered questions is that from the outset of the film, the spectator is given Marie’s story. It is Marie who is telling the story which the spectator has just witnessed. The gaps in narrative are simply the subjective interpretation of Marie, who at this point, is locked up in a mental hospital. There is no solid ground from the outset on which to rationally base the events unfolding. This in and of itself is the very thing that leads the film to be progressive in terms of its formal innovations, which Matthias Hurst describes as an “[e]xplosion of gross violence combined with the implosion of narrative logic literally deconstructs the genre”.[14]

Furthermore, at the end of the film the ‘monster’ does not die; the monster is not killed. It is merely, ‘put away’, until ‘further notice’. Thus this ‘homosexual’ threat to heteronormativity remains. This kind of conclusion, to a film made in 2003, trying new things with the formulaic slasher film, demonstrates the conservative nature of the films within the horror film genre.  Aja’s take on non-heterosexual desire as something that needs to be suppressed at all costs or else it will destroy the foundation of modern society, is step back in terms of the message it delivers and in contrast to the formally innovative choices he has made

High Tension reworks genre codes and conventions in order to bring to the surface the assumptions of the normative patriarchal ideology that lie at their base. However, although the film brings to the surface these assumptions, the film is not critical of them and instead reaffirms these norms by relegating those that do not fit into them to the margins. In this sense, the subversion of generic expectations stays superficial, as it re-instils the status quo, thus in line with the traditional horror film.

The film Inside directed by Julien Maury and Alexandre Bustillo, is also a slasher film that pushes the limits of onscreen use of gore. In the same vein as High Tension, the role of the protagonist is transferred to someone else, taking the film to a whole new place, confusing the polarities of good and evil. But more importantly, Inside uses the horror genre in order to represent political events of France, specifically to the riots in the suburbs of Paris of October 2005.

Inside is the story of Sarah, who, having lost her husband four months prior in a car accident, is now heavily pregnant and home alone on Christmas Eve, preparing for the birth of her child due the following morning. During the evening a stranger comes knocking on her door, asking to use her phone. Sarah does not let her in, but this does not stop the stranger from breaking in. Her aim is to steal Sarah’s baby at all costs.

The blood-drenched aesthetic of the film is introduced in the opening sequence, where a car accident has taken place and a blood-soaked Sarah (the red of the blood in contrast to her white clothing) turns to her equally blood-soaked husband, who is motionless. Blood dripping from her chin, she hugs her pregnant belly. This opening sequence is followed by the opening credits, to which red, bloody textures and layers serve as background. Abject images enriching this aesthetic shortly follow, with a nightmare scene serving as an excuse for Sarah to be seen vomiting litres of white liquid. Furthermore, the interior of Sarah’s house is dark, claustrophobic and with a red hue throughout, creating a womb-like atmosphere. The title, in this sense works on several different layers. “À l’intérieur”, meaning inside, refers to the inside of the house, as well as the inside of Sarah’s womb. There is constantly a threat from the outside to both of these insides, starting from the car accident at the very beginning. Before the accident is shown, there is a shot of a baby sleeping happily inside its mother’s safe womb. All of a sudden its sleep is disrupted by an abrupt shock coming from the outside that physically jolts the baby. The film forces the limits of borders, to the point where the body’s interiors literally become exterior.

This threat to the inside from the outside works on several different levels; the directors also use it as a social commentary in the film. There is a constant reference to the riots of October 2005. Sarah’s friend Louise is happy Sarah is not working “what with everything that is going on out there at the moment”; Sarah’s boss Jean-Pierre is on the phone talking about the “burning cars and the whole fucking mess in the suburbs”. A news report on the events unfolding can be heard on the television in Sarah’s house. This situates the film in a specific time period of France, and does the very thing horror films set out to do: talk about social anxieties. This anxiety is in relation to those living within the walls of Paris and how the riots in the Parisian banlieue affect their security inside these very borders. This threat, unlike High Tension, is not contained. The unnamed stranger manages to steal the baby from Sarah’s stomach as she herself performs a C-section (the inside of the body exposed to the outside). However, before this occurs, there is a surprise for the spectator, just like with High Tension, destabilising the clear-cut distinction between good and bad. A flashback, cued by the stranger’s voice-over, takes the film back to the opening car crash. This time, the accident is given through the perspective of the other car, revealing that the stranger, also pregnant, has lost her baby as a result of this accident. Thus, the reason and the character’s motivation for the murderous rampage that has unfolded are finally given: the need to collect a baby that the stranger feels is rightfully owed to her.

Although not contained and managing to destroy whatever is inside, this threat from without is not evil without its reasons, suggesting perhaps a step back when discussing the unrest in the banlieue as well, as it might entail that those living in the banlieue share some of the blame for their situation. However, this destabilization in the character identified as evil from the outset creates a void, and leads to the obliteration of those who are good. This ending is unnerving and unleashes an anxiety within the spectator because they are all of a sudden aligned with the character that was designated as evil, forcing identification with the ‘other’. Justice, in the conventional sense, is denied, but what is designated as evil is forced to be questioned.

Another film in the surge of horror films that uses the riots in the banlieue of Paris as events to suggest that the country is literally being torn apart from the inside is Frontier(s) (2007, Xavier Gens). This film is about the racial tensions within France, and talks about this through references to Vichy France in order to criticize the Sarkozy government as a continuation of that same mentality. Like Inside, the aim is to show violence, and thus gore becomes a key feature. Furthermore, by referencing the riots, the film solidifies Carroll’s argument regarding horror film cycles appearing in times of social stress.

The social commentary in Frontier(s) is more obvious than Inside. Gens states that his idea for the film came from the events of 2002, after the presidential elections in France, where Jean-Marie Le Pen was able to make it to the second round. Gens remembers it to be the worst day of his life.[15] In the film, this extreme right-wing party actually wins and takes power. The collapse of the social order forces racial others to flee the city, which they have barely left previously. The five friends hit the road; Yasmine is pregnant and her brother Sami is dying at the hospital after being shot at by a police officer. In the countryside, they stop at a motel, which is run by the neo-Nazi Von Giesler family. Hereon after, they fight for survival before becoming meat to the cannibal family. None of them survives, except Yasmine, who ends up surrendering to the police, whom she was escaping initially. Thus her fate is left under threat and ambiguous.

The use of stock footage of the actual riots of 2005 in the introduction to the film, explicitly situates the film within the context of the political unrest that had taken over France just two years prior the film’s release. These images highlight police brutality and, in the soundtrack, reference the recent elections and the rise of the far right. The stock footage is followed by the opening sequence of the film, where a similar chaotic and brutal environment is portrayed, making it barely possible to make out the difference. Thus, there is a direct link made between contemporary events and the filmic world. Furthermore, the use of hand-held camera from the start situates the spectator within the action, creating an immediacy and direct relation to the events unfolding in that specific environment. The rough, tense and anger-fuelled relationship amongst the five characters – Yas, Sami, Alex, Farid and Tom – upholds the chaos and immediacy of the setup. Not until they leave the city does the pace slow down. But of course this is not for long. Abject images of animal guts and vomit-like liquid food are introduced inside the motel; this is only the beginning of the ensuing bodily dissections. Fast cuts are used to pick up the pace as Tom and Farid try to escape the motel after being held at gunpoint, as spectators try to understand the motives behind the violent attacks. It is soon revealed that the Von Giesler family eats humans and aim to create a new ethnically pure race. The Nazi reference is hard to miss, with Nazi paraphilia around the motel, and the fact that the Father Von Giesler speaks German.

But more importantly, their presence is no different than the newly elected government of the time. Nicolas Sarkozy’s presidential win during the 2007 elections legitimized his separatist and polarizing policies that he implemented as Interior Minister during the previous government.  The government is considered legitimate, because they are elected through democratic means. In this context, the Von Giesler family is representative of the xenophobic fascism ruling over the country. Thus, the film is a reflection of France’s memories of the past, which it wishes to erase, but keeps coming back in various forms because they are not dealt with face on and are rather swept under the carpet.

Yasmine is Clover’s Final Girl in the film because she “alone looks death in the face, but she alone also finds the strength either to stay the killer long enough to be rescued or to kill him herself”.[16] Her fear soon becomes her strength, as she not only discovers the bodies of her friends, but also those of the numerous other victims of the Von Giesler family. Even though the Von Giesler family is killed off and Yasmine escapes, her safety is in no way assured. She surrenders to the police, who are blocking the road. If the argument is that the Von Giesler family is the personification of the elected right-wing government, then Yasmine’s surrender only means more oppression for her to face. She is in the hands of the very forces from which she was escaping to begin with, and who killed her brother Sami. At the beginning of the film, their escape is contextualized through the following phrases uttered by Yasmine: “[s]omeone once said that all people are born free and equal in front of the law. The world in which I live in is exactly the opposite. Who would want to be born into a world ruled by chaos and hatred?”. It is this kind of world that Yasmine returns to, there is no safe space, and the spectator is left with this open ending as to what fate awaits the pregnant Yasmine.

Conclusion: The future of horror in France

The rise in the number of horror films since the beginning of the 21st century signals a new form of exploration in French cinema that was not present before. The reasons for this can be tied to the cultural mood in France, and, for that matter, the world, where intellectual questioning is no longer enough and a direct confrontation with fears on an emotional level provides the shock that one is faced with on a day-to-day basis. Hence, the spectator physically feels the terror faced in contemporary culture, and cannot leave it behind in the darkness of the cinema hall once the film is over. Andrew Tudor calls this kind of horror film “paranoid horror” because these films do not have clearly marked binaries and their narratives rest unresolved, reflecting an unsafe world. They do not safely contain the powers that terrorize the status quo and leave a sense of unease, suggesting the possibility of a spiralling out of control even after the end of the film. Thus, if such films have proliferated in France at the turn of the 21st century, and have been able to find spectators, then they have responded to specific cultural anxieties with regards to the other – whether it be the sexual other or the racial other – that are very much on the surface and cause for concern. Seen as a threat and only temporarily contained, politicians play on these concerns in order to forward racism and xenophobic agendas, in the name of keeping France’s cultural identity.

Today, films using excess as a visual style and mixing genres in order to confront spectators, have started to appear in other national cinemas. What is important to explore is whether or not these films, like in France, come from similar feelings of malaise or are just a mimicry of a trend that can be commodified. French horror cinema had actually attained the status of being an alternative to Hollywood horror, both in terms of box office success as well as transforming the genre by playing with generic expectations and thus, its relationship with spectators. In the post-2010 period however, this practice has been abandoned. Although horror films still continue to be produced within France, many of the horror film directors have continued their careers in Hollywood, making remakes of classic horror films. In contrast, the films they had made in France had been bringing new vigour to the genre and they had become recognized names within European horror circles. Alexandre Aja’s project following Haute Tension, though staying within the horror genre, was the Hollywood-financed remake of The Hills Have Eyes (2006), while directors of Them David Moreau and Xavier Palud have directed an American remake of the Hong Kong horror thriller The Eye (2008). On the other hand, 17 year-old Nathan Ambrosioni made a splash in the horror arena, with two feature horrors Hostile (2014) and Therapy (2016). The same applied for Bustillo and Maury, who have continued their horror collaboration with Among the Living (2014) and Livid (2011). French cinema is nowadays incorporated into Hollywood more than ever before. Instead of becoming a strong alternative, Hollywood has integrated French filmmakers and artists, as French cinema has internalized Hollywood conventions within its own structure. The possibilities that occurred in cinematic expression in the 2000s were abandoned in post-2010. Since it has been argued that the films are a response to their socio-economic context, then this abandonment can also be related to the events that have unfolded on a national level. French politics has not faced the foundation of its errors; each attempt to do so, has brought out the underlying darkness of the apparent tolerance and open-mindedness that France likes to parade itself as having. This is especially the case in crisis situations, where polarizing and exclusionary politics have been the immediate responses to problem solving. One of the longest lasting problems in France regarding the French banlieue prevails; there is still no social activity to resolve the problems. The state has disappeared from these regions, and instead of finding solutions, has aggravated the problems, by bringing measures that would further alienate the predominantly Muslim citizens in the region. Measures such as the burkini ban on French beaches is not a situation to the problem that visible minorities face because they do not address and acknowledge their lives and lifestyles and do not incorporate their realities in a new conception of Frenchness. Thus, it can be argued that since the attempts made by filmmakers in the 2000s failed to create a change, a loss of fate in a new configuration of French identity that would encompass and include citizens coming from other backgrounds, has led them to search elsewhere for hope.

Notes

[1] Palmer, Brutal Intimacy, 59.

[2] Allmer et al., “Section Introduction”, 91.

[3] Beugnet. Cinema and Sensation, 26.

[4] Wood, “The American Nightmare”, 31.

[5] Derry, Dark Dream 2.0, 21.

[6] Silverman, Facing Postmodernity, 6.

[7] Mauger, L’émeute de Novembre, 82-83.

[8]This is a term that is utilized in France to designate the division amongst members of society based on social class. The term implies a division where certain members – in essence those living in the banlieue – are excluded from society due to their low level of income, education, and so on.

[9] Fassin, “Riots in France”, 2.

[10] Canet et al., “France’s Burning Issue”, 272.

[11] French universalism can be defined in opposition to particularism, universalism sees human nature impervious to cultural and historical differences; identical regardless of culture or history.

[12] Asibong in Fox, “Auteurism, Personal Cinema, and the Fémis Generation”, 215.

[13] Clover, Men, Women, and Chain Saws, x.

[14] Hurst, “Subjectivity Unleashed”, 111.

[15] “Horror’s New Frontier(s)”

[16] Clover, Men, Women, and Chain Saws, 35.

 

Notes on Contributor

Şirin is a research assistant at Istanbul Kültür University. She has completed her Ph.D. dissertation in January 2017. She lectures and writes on film history, film genres, film editing and contemporary European cinema. Furthermore, Şirin works as a producer and advisor for independent productions, as well as directed her own short films.

Bibliography

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Canet, R., Pech, L. & Stewart, M., 2015. France’s Burning Issue: Understanding the Urban Riots of November 2005, in Crowd Actions in Britain and France from the Middle Ages to the Modern World, pp. 270-292, Davis, M. T. (Ed.). New York: Palgrave and Macmillan.

Carroll, Noël. The Philosophy of Horror or the Paradoxes of the Heart. New York and London: Routledge, 1990.

Clover, Carol J. 1992. Men, Women, and Chain Saws: Gender in the Modern Horror Film. Princeton and Oxford: Princeton University Press.

Derry, Charles. Dark Dreams 2.0: A Psychological History of the Modern Horror Film From the 1950s to the 21st Century. Jefferson, North Carolina and London: McFarland & Company, Inc., Publishers, 2009.

Faraci, Devin. “Exclusive Interview: Alexandre Aja (High Tension)”, 6 September 2005. Accessed 25 April 2016. http://www.chud.com/3284/exclusive-interview-alexandre-aja-high-tension/

Fassin, D., 2006. Riots in France and Silent Anthropologists. Anthropology Today, 22 (1), February 2006, pp. 1-13.

Fox, Alistair. “Auteurism, Personal Cinema, and the Fémis Generation: The Case of François Ozon”. In A Companion to Contemporary French Cinema, edited by Alistair Fox, Michel Marie, Raphaelle Moine and Hilary Radner, 205-229. West Sussex: John Wiley & Sons, Inc., 2015.

Hurst, Matthias. “Subjectivity Unleashed: Haute Tension”. In European Nightmares: Horror Cinema in Europe since 1945, edited by Patricia Allmer, Emily Brick and David Huxley, 103-116. New York, Chichester and West Sussex: Columbia University Press, 2012.

Mauger, Gérard. L’émeute de Novembre. Une révolte Protopolitique. Broissieux: Éditions du Croquant, 2011.

Palmer, Tim. Brutal Intimacy: Analyzing Contemporary French Cinema. Middletown: Wesleyan University Press, 2011.

Silverman, Max. Facing Postmodernity: Contemporary French Thought on Culture and Society. London and New York: Routledge, 2002.

Wood, Robin. “The American Nightmare: Horror in the 70s”. In Horror, The Film Reader, edited by Mark Jancovich, 25-32. London and New York: Routledge, 2002.

 

Filmography

Among the Living (2014, Alexandre Bustillo, Julien Maury, Aux yeux des vivants)

Diabolique (1955, Henri-Georges Clouzot, Les Diabolques)

Frontier(s) (2008, Xavier Gens, Frontière(s))

Eyes Without a Face (1960, Georges Franju, Les Yeux Sans Visages)

High Tension (2003, Alexandre Aja, Haute Tension)

Hostile (2014, Nathan Ambrosioni)

In My Skin (2002, Marina de Van, Dans ma Peau)

Inside (2007, Julien Maury, Alexandre Bustillo, À l’Intérieur)

Irreversible (2002, Gaspar Noé, Irréversible)

Livid (2011, Alexandre Bustillo, Julien Maury, Livide)

Possession (1981, Andrzej Żuławski)

Martyrs (2008, Pascal Laugier)

The Eye (2008, David Moreau and Xavier Palud)

The Hills Have Eyes (2006, Alexandre Aja)

The House of the Devil (1896, Georges Mélies, Le Manoir du Diable)

Them (2006, David Moreau,  Xavier Palud, Ils)

Therapy (2016, Nathan Ambrosioni)

 

Scary Business: Horror at the North American Box Office, 2006-2016

Despite horror films representing business ventures intended to turn profit, box office analyses of the genre have remained rare in scholarly literature.[i] Our study attempts to fill that gap through an examination of 117 horror films that reached the top 100 in domestic grosses in the North American film market from the years 2006 to 2016. The eleven-year timeframe of the study encompasses a period of monumental change in Hollywood film production, one where the average budgets for blockbuster films have routinely exceeded $100 million (and even $200 million)[ii] and one where Hollywood’s major studios have jettisoned or significantly downsized their specialty units that have often handled genre productions such as horror.[iii]

Our analysis will, in part, decipher the role horror films play in this new production environment. In contrast to other box office assessments of horror, which end before 2011, we find a steady reliance on possession and supernatural horror films, many of which can easily obtain a PG-13 rating. We also see the growth of a new model of low-budget genre production as exemplified by Blumhouse Productions. Finally, we register a slight dip in the production of queues of studio distributed horror films. Our discussion proceeds by first elaborating upon our data and methodology. We then set the stage of the study by briefly outlining the industrial and social context that deeply informs the production strategies of mainstream horror films, which will be followed by a quantitative overview of the films in our dataset. Next we offer summative synopses of the major content trends that emerged and conclude by speculating on the shape of horror to come.

The study is significant for horror scholars not least because the trends receiving the most academic coverage (e.g., torture porn, vampire, and zombie films) in fact turn out to constitute a fraction of horror films finding mainstream release and success. While academic scrutiny of these and other trends is warranted, it is also important to be mindful of what films in the genre are the most successful and to understand the reasons behind their popularity. Our study also has general relevance to film scholars in that it tracks how one of Hollywood’s most enduring, yet undervalued, genres has been handled in a new social and production environment.

Data/Method

Our assessment of horror at the North American box office draws from several sources of data. Box office totals and rankings are taken from Box Office Mojo (http://www.boxofficemojo.com/), which tabulates the performance of every film receiving a theatrical release in the United States. In order to to classify films, first as horror, and then by subtype of horror film, we consulted reviews and articles about the films in Variety (the leading trade publication in film), the Los Angeles Times (headquartered near the hub of film production), and the New York Times (the largest national newspaper).[iv] This technique resulted in the identification of ten subtypes of horror – action horror, historical, home invasion, monster, slasher, supernatural, thriller/psychological, torture porn, vampire, and zombie.

Given the substantial overlap of horror film subtypes, it can be argued that several films in our dataset are cataloged arbitrarily (or erroneously). However, as Peter Hutchings observes, such points of contention are “unavoidable” as there “can be no fixed once-and-for-all list of horror films,”[v] much less an inarguable list horror film subtypes. Moreover, we are confident that the subtype labels that emerge from our analysis capture actual and meaningful categories. The frequencies of these films are summarized in the table below, which will be the order in which they are presented in our discussion. As a top-down perspective of horror cinema, our study necessarily excludes analysis of many significant horror films that fall below the threshold for inclusion such as It Follows (2014) and highly regarded international films like The Babadook (2014). Also, we do not consider found footage or remakes to be separate subtypes of horror. Both are worthy of deeper examination, but neither emerged as a distinctive subtype in our sources. Instead, they were used to specify a horror subtype (e.g., a slasher remake, a found footage supernatural film). Finally, as a summary of box office trends, it is beyond the scope of this article to unsheathe the broader meaning and cultural work performed by these films. We leave this important work to other scholars. We leave this important work to other scholars.

Table 1: Horror Films by Subtype, 2006-2016

N %
Supernatural 46 38.5
Thriller/Psychological 16 13.7
Action Horror 11 9.4
Slasher 10 8.5
Vampire 9 7.7
Zombie 7 6.8
Torture Porn 6 5.1
Historical 5 4.3
Home Invasion 4 3.4
Monster 3 2.6
117 100

Industrial and Social Context

The look and content of modern horror films have been underwritten by several shifts in the logic of film production as well as a number of diffuse social changes. Perhaps most notably is what industry scholar Thomas Schatz has labelled Hollywood’s transition into the “conglomerate era.”[i] Under this auspice Hollywood’s major studios have become subsumed into larger corporations where filmmaking comprises a small amount of their parent companies’ profits. Across the nineties, Hollywood’s major studios either acquired successful independent companies or launched their own semi-autonomous independent divisions.[ii] This restructured the business of filmmaking into three distinct production tiers: 1) blockbuster productions with expanding budgets targeted toward mass, global audiences, 2) specialized, modestly budgeted, genre faire, most notably horror films, emanating from the studios’ semi-autonomous divisions, and 3) truly independent film production, usually operating on shoestring budgets.[iii]

Within this system there had existed three significant mini-majors (smaller companies that compete with the production values of major studios): Lionsgate, Summit Entertainment, and Relativity Media.[iv] These companies “carved special niches for themselves by releasing mid-range and sometimes offbeat pictures”[v] which included many horror films that were considered too risky or too excessive for even the majors’ subdivisions (e.g., Lionsgate’s Saw films, Summit Entertainment’s adaptation of the Twilight series [2008-2012], and Relativity Media’s Zombieland [2009]).[vi]

As the timeframe of this study progressed, major studios began to scale down or phase out the specialty units that often handled horror films. This process, which culminated in 2009, entailed a slight dip in the production queues of mainstream horror films and, therefore, resulted in a reduction of horror films reaching the top 100 in the North American box office (see table 2). The decline in output would be more noticeable were it not for the sudden arrival of Blumhouse Productions in 2007, the production company behind Paranormal Activity (2007) and the company that accounts for just under 18 per cent of the films in our database after signing a first-look deal with Universal (more on this below).

Table 2: Number of Horror Films Reaching the Box Office Top 100, 2006-2016

scarybusines_table2

Industrial dynamics are not the only factors influencing horror film production. Indeed, while we do not specifically build on scholarship that links shifts in the content of horror to broad, widely felt social stresses, we draw from it to help make sense of why some horror films have become incredibly lucrative and why some subtypes dominate in the timeframe considered. Two sociopolitical events are widely agreed to have shaped horror film productions in the period under discussion: the attacks on September 11, 2001 and their aftermath, as well as the ‘Great Recession’ of 2008.[i] Both events produced large-scale and widely-felt anxiety over issues of security and safety. Arguably, horror films that managed more or less overtly to tap into such anxiety were perceived as particularly relevant and effective by audiences looking for an emotionally rousing movie experience.

Cultural critics have attempted to trace the influence of 9/11 and its aftermath on popular culture, including horror films. Wheeler Winston Dixon, for instance, claims that “the arts” in the years following 9/11 “have been transformed into a mirror of the fear, death, paranoia, and uncertainty that now pervades American existence.”[ii] In the eyes of Angela Ndalianis, this has provided fertile ground for “a new kind of horror film that is not only dark and vicious in the worlds it depicts but which is also socially aware and critical of the cultural context that gave birth to it” by “incorporating iconic events and images – collapsing buildings, the destruction of cities, torture, war – into its generic structure.”[iii] To give two examples, scholars have seen the aftermath of 9/11 as significant to the rise in the popularity of zombie cinema in the early-2000s given that the imagery associated with the zombie apocalypse so closely resembled news scenes of the attack.[iv] Likewise, the growing fear of terrorism and ambivalence toward the Bush administration’s use of “enhanced interrogation techniques” has been viewed as the driving force behind torture porn.[v] However, these subtypes reached the zeniths of their popularity just prior to the starting line of this study and petered out within its scope. This suggests that something else took over as the most prominent topical force informing horror productions.

Following the aftermath of 9/11, the recession of 2008 is assumed to have had a significant effect on horror film production. Several scholars have argued for a causal link between the Great Recession and the rise of supernatural horror films. Craig Ian Mann, for instance, posits how the Great Recession “has been the cause of an extraordinary amount of misery, particularly for a demographic facing a future in which the milestones that should punctuate and enrich a lifetime – finding a job, buying property and starting a family – are ever harder to reach.”[vi] This bleak new world which offers new generations the potential for “a lifetime of economic struggle”[vii] has been the animating force of many of the films that appear in our dataset. The aftereffects of the crisis are viewed as providing the tinder for haunted house films, especially those focusing on foreclosure and repossession.[viii] Meanwhile, the growing division of the haves and have nots has informed the narratives of a cluster of home invasion films such as The Purge series (2013-).[ix] Commentators have already speculated that the rise of Donald Trump will inspire future horror films.[x]

The combination of industrial and social forces touched upon above helped to sire a heterogeneous collection of horror films that reached mainstream success. Despite this diversity, our data show that two types of horror films are particularly prominent in the period under discussion: supernatural horror films (accounting for 38.5% of output) and thriller/psychological horror (accounting for 13.7% of output). We discuss the basic quantitative trends below.

The Shape of Horror, 2006-2016

In their study of horror films at the box office, Blair Davis and Kial Natale note that “there is a significant market among American audiences for most horror films” and that “many subgenres earn a remarkably similar average amount at the box office.”[xi] Our study, more or less, replicates this finding. In terms of overall averages, the budgets for films in our dataset averaged just under $30 million while the domestic gross was roughly $65.5 million. By comparison, Neil Terry and others reported budgets of just under $27 million and domestic grosses of just over $45 million for horror films in the years between 1978 and 2010 (adjusted for inflation).[xii] In other words, while profits have significantly increased, budgets have only moderately done so. Table 3 shows the basic quantitative overview of the 117 horror films of our sample.

Table 3 Quantitative Overview of Sample

Subtype Total Budget Domestic Box Office % PG-13 % Remake % Sequel
All 117 29,973,405 63,628,824 40.2 17.9 35
Supernatural 46 16,285,109 52,221,840 46.7 13 30.4
Thriller/Psychological 16 26,533,333 50,194,461 50 31.25 6.25
Action Horror 11 66,136,364 51,259,892 27.2 9.1 54.5
Slasher 10 22,010,000 46,927,125 10 80 40
Vampire 9 72,777,778 194,715,664 88.9 11.1 36.4
Zombie 7 61,942,857 75,156,050 28.6 0 57.1
Torture Porn 6 11,100,000 53,502,589 0 0 83.3
Historical 5 27,600,000 37,992,342 50 25 0
Home Invasion 4 7,750,000 67,061,725 0 0 50
Monster 3 19,333,333 49,456,288 66.6 0 0

 

Table 4 shows the relation between average budgets and domestic box office across the study. The drop in production costs witnessed in the latter part of the sample can be attributed to the conclusion of several high-cost franchises such as The Mummy (1999-2008) and Twilight and rise of Blumhouse Productions, a company that has, in part or in full, supplied twenty-one films that appear in our sample. Where the average budget of their films was $4.9 million with none exceeding $10 million, the average box office was $55.6 million. The company has arguably revolutionized the art of the low budget horror production for the 21st century.

Table 4: Average Budgets and Average Box Office

scarybusiness_table4

With the emerging centrality of Blumhouse Productions in horror productions, it is important to briefly consider the company’s operating logic. Ostensibly, the firm performs the function once served by studios’ specialty wings, but with a much lower price tag. Blumhouse Productions was founded in 2000 by Jason Blum, a former Miramax executive. Its first great success was Paranormal Activity, which raked in an astounding $107.9 million domestic box office on its paltry $15,000 budget. Film budgets are “reverse-engineered”[1] at $5 million (sequels are often produced at $10 million, but never higher), meaning the budget is set low enough that the film can at least break even if fails to receive theatrical distribution.[2] In 2014, the company renewed its first-look deal with Universal until 2024.[3] The deal allows Blumhouse to greenlight any film provided it meets the $5 million budget requirement (formerly $4 million) and is a horror, science fiction or thriller film.[4] The “Blumhouse Model” keeps costs low by recycling crew across multiple productions,[5] withholding the salaries of most creative personnel until the film makes money,[6] and utilizing similar narrative templates.[7] Directors are given creative control over their films. However, Blumhouse only releases films if senior staff deem them worthy of investing the necessary “$20 million or $30 million needed to release them in theaters.”[8] No film is guaranteed a release and there exists “a sizable batch of finished movies that have not been released even on-demand.”[9] As always, however, the dynamics of production continue to change. Significant shifts in the logic of horror film production can be seen on the horizon. As we briefly discuss in the conclusion this could have profound implications for future horror films.

Approximately two-fifths (47 out of 117) of the horror films in the sample acquired a PG-13 rating. While this rating comprises a minority of the films in the genre, it is important to note that since the implementation of the Motion Picture Association of America’s ratings system in 1968 the vast majority of horror films had been rated R.[10] This began to change in the late-1990s as more horror films downplayed the genre’s “more extreme characteristics in order to avoid alienating audiences”[11] Since then, the PG-13 rating is seen as necessary for the genre to reach a wider audience, and was viewed as a fundamental ingredient in the success of many otherwise low-key films like Mama (2013).[12] Average budgets for PG-13 horror films are significantly higher ($37.4 million) than R-rated films ($25.1 million) as are box office returns ($81.6 million versus $51.5 million). This finding corroborates prior studies.[13] For its part, Blumhouse Productions mostly stays within the R-rated model, with two-thirds of their horror films receiving the rating.

Perhaps no other genre is more prone to sequels, reboots/remakes, and derivative retreads of successful formulae than horror. In the years just prior to this study’s timeframe, Bernice Murphy, for instance, argued that the genre had experienced long decline in its critical edge and creativity in storylines. For her, each new year witnessed “a formula-reliant, remake, and sequel oriented line-up.”[14] It, thus, comes as no surprise that a large number of films in our database were either remakes/reboots (17.9%) and/or sequels (35%). Sometimes these categories overlapped as in The Texas Chainsaw Massacre: The Beginning (2006), The Grudge 2 (2006), The Mummy: Tomb of the Dragon Emperor (2008), and Halloween II (2009). As well, more than one-sixth of our sample were literary adaptations, whether of novels as in the Twilight series or The Woman in Black (2012) or a graphic novel such as 30 Days of Night (2007) or Hellboy II: The Golden Army (2008).

Horror Trends

Below we provide brief snapshots of each horror film subtype that appeared in our sample. Given the sheer volume of films in the sample, it is unfeasible to provide the in-depth discussion necessary to leverage the complex meanings of each. Accordingly, our commentary is only summary.

Supernatural Horror Films

Supernatural horror films strongly dominate our dataset, both across the time frame and in each individual year. This diverse category includes horror films about such phenomena as ghosts (The Forest, 2016), haunted houses (Haunting in Connecticut, 2009), demons (Sinister, 2012), psychokinesis (Carrie, 2013), and possession (The Last Exorcism, 2010). Moreover, the release pattern for this subtype was relatively consistent across the course of the study. Nearly every year saw the release of between four and six supernatural horror films. Roughly 13 per cent were remakes and almost one-third (30.4 per cent) were sequels. Significantly, Blumhouse Productions produced over one-third of supernatural horror films (34.8 per cent).

Supernatural horror films are an attractive investment, costing roughly half as much as other horror films ($16.3 million) and returning only slightly less than average at the box office ($52.2 million). Close to half of these films (44.7 per cent) garnered a PG-13, which is higher, but not significantly so, than the rest of the data. Nearly one-third (30.4 per cent) were sequels with the Paranormal Activity series (2007-2015) representing the most notable franchise. The subtype includes a few remakes, including international remakes like The Eye (2008) and domestic remakes such as Poltergeist (2015). One of the major points of difference between the current crop of supernatural horror films and those of the past, is the lack of book adaptations.[15] The only supernatural horror book adaptations in the sample are The Rite (2011), loosely based on The Rite: The Making of a Modern Exorcist (2009), and a remake of Carrie.

Supernatural horror continues to be one of the genre’s most enduring subtypes, in part, because of humans’ evolved tendency of “overattributing agency to inexplicable events and an intuitive dualism, that is, our innate tendency to view humans as consisting of material as well as spiritual selves.”[16] Additionally, supernatural horror’s status as the most popular subtype in terms of volume can also be seen as a function of its ability to tap into anxieties over the mounting precariousness of the middle class as mentioned above. Supernatural horror films found tremendous popularity in the period under discussion because of a cultural and psychological climate particularly hospitable to such films, which could be produced relatively inexpensively, most notably by Blumhouse Productions. In sum, the subtype is topical, resonates with our psychological hardwiring, and is economical.

Thriller/Psychological Films

Thriller/psychological horror films constitute 13.7 per cent of our dataset. Such films share appeals with mainstream suspense films and tend to focus on psychotic individuals[17] like in The Boy (2016) or rationalized yet monstrous threats as in The Crazies (2010). Unlike supernatural horror films, thriller/psychological horror films do not subvert or challenge a rationalistic or secular world view, even though many such films are implausible, depicting highly unlikely events or offering sensationalistic, exaggerated portrayals of violently psychotic individuals. Films of this type are slightly cheaper than other subtypes ($26.5 million) and return moderately less ($50.2 million). Half of thriller/psychological films were rated PG-13, a figure higher than the sample average.

The subtype was released inconsistently across the sample frame, with two-thirds playing in theaters prior to 2011. Close to one-third were remakes including The Stepfather (2009) and the aforementioned The Crazies. Three films in this subtype were literary adaptations, including 1408 (2007), Hannibal Rising (2007), and Shutter Island (2010). As of 2015 Blumhouse Productions has become active in thriller/psychological horror films with The Gift (2015) and The Visit (2015) and more recently with Split (2016) and Get Out (2017).

Significantly, recent entries have performed better than those appearing earlier in the sample. For instance, Snakes on a Plane (2006) only made $34 million on a $33 million budget. Hannibal Rising made back just over half ($27.7) of its $50 million budget. Meanwhile, Super 8 (2011) raked in $127 on a $50 million budget, and was the second highest grossing horror film of that year (second only to The Twilight Saga: Breaking Dawn – Part 1, 2011). True to form, Blumhouse Productions’ The Gift and The Visit returned $43.8 million and $65.2 million respectively, on their $5 million budgets. The performance of Split and Get Out could help to underwrite further investment in the subtype.

Action Horror Films

Action horror films such as the Underworld series (2003-) and the reboot of The Mummy franchise (1999-2008) centralize sequences of action over the more brooding aspects of horror. As Adam Charles Hart puts it, “these films use themes, characters, and imagery from the horror genre to tell action-adventure stories.”[18] The subtype came to fruition in the late-1990s with early examples including Blade (1998), The Mummy (1999), and, arguably, Resident Evil (2002), which is catalogued as a zombie film in this analysis. The subtype makes up 9.4% of the films we analyzed and is the only subtype whose budgets ($66.1 million) outpace domestic profits ($51.2 million). Roughly one-quarter (27.3%) of action horror films were rated PG-13, and over half (54.5%) were sequels.

The budgets of action horror films are second only to vampire films, but are the least consistent subtype. While The Mummy films returned steady, if diminishing, profits, there are many busts. To cite a few examples, the heavily hyped Grindhouse (2007) made $25.4 million against a $67 million budget, Abraham Lincoln: Vampire Hunter (2012) took in $37.5 million on a $69 million budget, and R.I.P.D. (2013) grossed an anemic $33.6 on a bloated $130 million budget.

Despite the subtype’s lacklustre track record, much is currently being made of Universal Studio’s attempt to resuscitate it. In addition to The Mummy (2017), there are plans for new Invisible Man, Wolf Man, Van Helsing, Creature from the Black Lagoon, and Bride of Frankenstein films. Early press reports suggest these films will jettison their original gothic trappings and will, instead, rely on action and adventure as chief selling points. Should this gambit work, it would have profound implications for future horror productions.[19]

Slashers

Slasher films, comprising 8.5 per cent of our sample, feature solitary killers stalking (usually young) victims. The subtype is largely assumed to have crystallized in John Carpenter’s Halloween (1978), despite debate on its prior origins.[20] Since the slasher’s first cycle (1978-1981), the subtype has experienced spouts of popularity, including in the mid-1980s, the mid-1990s, and arguably in the mid-2000s.[21] Apart from Cabin in the Woods (2012), which references earlier slashers and horror films at every turn, all the slashers in our dataset are sequels (40 per cent), as in Scream 4 (2011), or remakes/reboots (80 per cent) like Halloween (2007) and My Bloody Valentine 3D (2009).

As in the past, slashers carry remarkably cheap price tags ($22 million), nearly two-thirds the budget of the average horror film to reach the study’s threshold for inclusion. At $40 million, Scream 4 touts the biggest budget; most of the rest of the sample were produced for less than half that amount. Interestingly, slasher films perform well domestically (averaging $46.9 million at the box office), but often struggle overseas (averaging only $27.8 million). Industry reporter Nicole LaPorte suggests that gorier films including slashers and torture porn get hung up on international ratings boards, thereby cutting into potential profits.[22] Indeed, only one slasher, a remake of Prom Night (2008), received a PG-13 rating.

While there was a steady stream of slasher releases of one or two a year across the study’s timeframe, no film in the subtype made it to the final three years of the database (2014, 2015, and 2016). More recently another attempt to reboot Friday the 13th was jettisoned.[23] However, a fan-produced sequel to the original Halloween series, Halloween: The Night Evil Died, is scheduled for a late 2017 release. Additionally, the Halloween franchise is slated for another reboot by Blumhouse Productions in 2018.  

Vampire Films

While Dracula may be “the second most portrayed character in film behind only Sherlock Holmes”,[24] vampire films constitute only 7.7 per cent of our sample, over half of which were films from the Twilight Saga. Accordingly, box office averages, in this case budgets of $72.8 million and returns of $194 million, reflect the dominance of this series. However, the inclusion of Twilight films in this study is not without debate. Much like action horror films use characters from horror films and insert them into action-adventure narratives, the Twilight series also features classical horror monsters (vampires and werewolves), but they do so in the service of a teen-oriented romance plot, not primarily to elicit fright reactions in their audience. Hence, in the new millennium, the vampire’s cinematic role seems to be relegated primarily to paranormal romance films about teen love.

With the vampire catered toward teen romance, it is not surprising to note that nearly all films in this category received a PG-13 rating. Only 30 Days of Night, which was adapted from a graphic novel of the same name, was rated R. In addition to all the Twilight films, I am Legend (2007) and Dracula Untold (2014), very loosely based on Bram Stoker’s book, were also novel adaptations. The latter film is also the last vampire film appearing in the sample. Vampires do not stay dead for long, especially given their profitability. There are strong rumors of adding new films to Twilight[25] and Dracula will, no doubt, be part of Universal’s attempt to upscale its monster series.

Zombie Films

Although much has been made of zombie cinema’s entry into the cinematic spotlight, the subtype constitutes only 6.8 per cent of the films in our sample. While it could be argued that the events that propelled the subtype to the forefront have ebbed in the face of fears relating to the Great Recession, it is important to note that the Resident Evil series (2002-2017) has foregrounded the nefarious corporate activities of the Umbrella Corporation in latter installments,[26] thus offering plotlines that dovetail into the climate of the recession.

A better explanation can be found in the economics of the subtype. The average budget for a zombie film in our sample was $61.9 million, more than double the average film in our dataset. Meanwhile the average box office was just above $75.1 million, or moderately more than the average film in our dataset. This data, however, is skewed by World War Z (2013) which, at $190 million, possesses the largest budget of any horror film, ever. When this film is removed a more problematic picture emerges. The average budget ($40.6 million) is still significantly more than the sample average ($30 million), but the box office returns of the subtype ($53.9 million) are less than average ($65.5 million). Only World War Z and Warm Bodies (2013) nabbed PG-13 ratings, which were the top and third highest performing zombie films (Zombieland was second).

Several key underperformers have likely tempered decisions to pursue the subtype. George Romero’s Land of the Dead (2005) failed to make the top 100 (it ranked 112th), making only $20.7 million on its $15 million budget. A similar fate befell Pride and Prejudice and Zombies (2016) which returned $10.9 million on its $28 million budget, good enough for 132nd. The zombie has simply been too inconsistent to be a primetime player in the new era of horror.

Torture Porn

Films in the torture porn subgenre—films dwelling on innovative, excruciatingly graphic depictions of bodily violations and physical pain—derive from an old cinematic tradition of graphically disturbing films but erupted into the mainstream with the release of Saw in 2004.[27] Only making up 5.1 per cent of the films in our sample, the subtype has erroneously been lauded (or castigated) as the face of modern horror. Within the parameters of our study, which misses the first two Saw films, the subtype was incredibly profitable, earning an average of $53.5 million per film on budgets of $11.1 million. However, the entirety of our sample consists of Saw sequels, which experienced diminishing returns, and Hostel (2006); no other examples of the subtype made it to our list.

In addition to diminishing returns of its flagship franchise, torture porn films also experienced some notable flops and public controversy. Captivity (2007), though sporting a $17 million budget and a distribution deal with Lionsgate, turned in only $2.6 million at the box office, placing it 207th. That same year Hostel: Part II (2007) made only $17.6 million on its $10.2 budget, which placed it at 117th (the original made $47.3 million on a $4.8 million budget). As with slashers, torture porn films were often held up by international film boards.[28] Even though no torture porn has made the top 100 at the North American box office since 2010, Saw: Legacy (2017) is set for an October 2017 release.   

Historical Horror Films

Historical horror films, often called period horror, are films whose narratives occur prior to the 20th-century, but which do not contain figures otherwise associated with other subtypes (e.g., vampires, mummies). Within academic literature the subtype is most associated with the heyday of Hammer Films.[29] Examples from the United States are relatively rare, but Davis and Natale’s analysis included big-budget films like Sleepy Hollow (1999), From Hell (2001), and The Village (2004) that pulled in an average of $82.3 million at the box office, making the subtype the most profitable they analyzed.[30] The films in our analysis contrast sharply, with budgets averaging $27.6 million and the box office averaging $38 million. The films that made it to our analysis were Sweeney Todd: The Demon Barber of Fleet Street (2007), The Woman in Black, Crimson Peak (2015), The Woman in Black 2: Angel of Death (2015), and The Witch (2016), which was only 4.3 per cent of our sample.

Home Invasion

To paraphrase Michael Fiddler, home invasion films entail a breached domestic setting violently defended by its inhabitants.[31] Only four films (or 3.4 per cent) of this subtype made our analysis: The Strangers (2008) and all three The Purge (2013-2016) films. All four films were made cheaply with the $10 million budget of The Purge: Election Year (2016) being the highest. As well, all four films were incredibly profitable with The Strangers’ $52.6 million box office being lowest. A fourth installment of The Purge is scheduled for a summer 2018 release.

Monster Films

Monster films, or creature features, hit their peak in the 1950s with films like Them! (1954), Tarantula (1955), and The Giant Claw (1957). In recent times, however, the subtype has faded from the mainstream. Steffen Hantke points out that the monster films still perform well on the straight-to-video and TV-movie market.[32] With titles like Mega Shark Versus Giant Octopus (2009), Sharktopus (2010), Sharknado (2013), and Lavalantula (2015), the more absurd the better in this market. One might question whether such fare can meaningfully be labelled horror. With mainstream releases, Davis and Natale found that the subtype had lackluster returns that averaged $22.3 million.[33] Our sample only included three monster films, or just 2.6 per cent of the dataset – The Mist (2007), Cloverfield (2008), and Krampus (2015). Collectively these films cost between $15 million and $25 million to make and earned between $25.6 and $80 million. Another Cloverfield film will be released in late-2017.

Conclusion

This study contributes to a growing scholarly literature demonstrating the value of a quantitative, production-oriented approach to horror cinema. By analyzing a large dataset with the aid of descriptive statistics and market analyses, we have been able to identify overarching content trends that are difficult or impossible to spot from a bottom-up perspective focusing on individual films and their aesthetic qualities, which has been the most common approach in academic horror film study since its inception.

Through our analysis of top-grossing horror films in the North American market, we have found that the horror film genre is as lucrative as ever. Budgets have only moderately increased in the period 2006-2016 as compared to the period 1978-2010 (going from an average of $27 million to an average of $30 million), whereas profits have significantly increased (from an average of $45 million to an average of $65.5 million in domestic gross). We have also identified a substantial dominance of supernatural horror films in the timeframe. This dominance cannot be solely ascribed to topical resonance, but also results from the fact that such films are particularly attractive from a production perspective: supernatural horror films cost only about half as much to produce as other types and return similar box office. This has made the film type particularly attractive to emerging low-budget production companies such as Blumhouse Productions.

At the same time, we have demonstrated the relative weak position of film types that otherwise have received extensive treatment in the scholarly literature (including zombie, vampire, and torture porn films). The trends we identify, then, are explicable when seen in their social and industrial context. The rise of a new model of low-budget horror film making, as well as a cultural ecology particularly receptive to certain kinds of horror, help explain the prevalence of horror films that tap into extant social anxieties with roots in an evolved fear system and which have proven highly lucrative to low-budget filmmakers. Even in a rapidly and fundamentally changing production climate, horror retains its central place because of the genre’s unique ability to let us meaningfully engage with our deepest fears.

Our study also allows us to make tentative predictions for the future of horror films. With the success of Split and Get Out, the “Blumhouse Model” will continue unabated. The company is scheduled to release no less than eight additional horror films for the remainder of 2017 (i. e., Amityville: The Awakening, Creep 2, Delirium, Insidious: Chapter 4, The Keeping Hours, Prey, Stephanie, and Sweetheart). Most of these new efforts will continue to focus on supernatural horror. However, in a recent interview Jason Blum stated, “I consider ‘Split’ a Blumhouse 2.0 – a new act in the company.”[34] It is too early to tell what, if anything, is meant by this statement. In addition to Blumhouse Productions’ ongoing efforts, the biggest change in the horizon of horror will be Universal’s attempt to build a cinematic universe around its classic monsters akin to the Marvel Cinematic Universe.[35] As noted above, Universal is heavily invested in the long-term prospects and viability of this production logic. Accordingly, we tentatively predict that the future of mainstream horror will follow two production strategies: the streamlined Blumhouse Model that specializes in supernatural films and the upscale Universal Model that will use classic monsters in the service of high adrenaline action plots.

 

[1] Ross A. Lincoln, “Blumhouse and the Calculus of Low Budget Horror – Produced By,” Deadline, May 30 2015, accessed March 15 2017, http://deadline.com/2015/05/blumhouse-panel-produced-by-conference-1201435034/

[2] The $5 million is the money required for the film to break even, should it not receive a wide release.

[3] Todd Cunningham, “ Blumhouse Signs 10-Year Production Deal With Universal Pictures,” The Wrap, July 20 2015, accessed March 15 2017, http://www.thewrap.com/blumhouse-prods-signs-10-year-production-deal-with-universal-pictures/

[4] Kim Masters, “Jason Blum’s Crowded Movie Morgue,” Hollywood Reporter, March 7 2014, accessed March 15 2017, http://www.hollywoodreporter.com/news/jason-blums-crowded-movie-morgue-683212

[5] Chris Ryan, “Scare Tactics,” The Ringer, November 2 2016, accessed March 15 2017, https://theringer.com/blumhouse-new-hollywood-success-paranormal-activity-the-purge-74dc38852ac5#.f5wx7luoz

[6] Nina Metz, “Blumhouse Model Keeps Scaring Up Profits,” Chicago Tribune, September 14 2014, accessed March 15 2017, http://www.chicagotribune.com/entertainment/movies/ct-chicago-closeup-jason-blum-20140924-column.html

[7] Bernice Murphy, “‘It’s Not the House that’s Haunted’: Demons, Debt, and the Family in Peril Formula in Recent Horror Cinema,” in Cinematic Ghosts: Haunting and Spectrality from Silent Cinema to the Digital Era, ed. Murray Leeder (New York: Bloomsbury, 2015), 237.

[8] Masters, “Jason Blum’s Crowded Movie Morgue.”

[9] Ibid.

[10] Todd K. Platts, “The New Horror Movie,” in Baby Boomers and Popular Culture: An Inquiry into America’s Most Powerful Generation, eds. by Brian Cogan and Thom Gencarelli (Denver, CO: Praeger, 2015), 149.

[11] Stacey Abbott, “High Concept Thrills and Chills: The Horror Blockbuster,” in Horror Zone: The Contemporary Experience of Contemporary Horror Cinema, ed. Ian Conrich (New York: I.B. Tauris, 2010), 35.

[12] Andrew Stewart, “H’wood’s Fear of Success,” Variety, January 28-February 3, 2013, 53.

[13] Davis and Natale, “The Pound of Flesh which I Demand,” 45-47; Terry, King, and Walker, “The Determinants of Box Office Revenue for Horror Movies,” 13; Terry, King, and Patterson, “Vampires, Slashers, or Zombies,” 103.

[14] Bernice M. Murphy, “Dead Ends: The Decline of the Recent American Horror Movie,” in Fear: Essays on the Meaning and Experience of Fear, eds. Kate Hebblethwaite and Elizabeth McCarthy (Dublin: Four Courts Press, 2007), 190.

[15] Peter Hutchings, “By the Book: American Horror Cinema and Horror Literature of the Late 1960s and 1970s,” in Merchants of Menace: The Business of Horror Cinema, ed. by Richard Nowell (New York: Bloomsbury, 2014), 49-56.

[16] Mathias Clasen, “Monsters Evolve: A Bio-Cultural Approach to Horror Stories,” Review of General Psychology 16, no. 2 (2012): 226.

[17] Brigid Cherry, Horror (New York: Routledge 2009), 5.

[18] Adam Charles Hart, “Millennial Fears: Adject Horror in a Transnational Context,” in A Companion to the Horror Film, ed. Harry M. Benshoff (Malden, MA: Wiley Blackwell, 2014), 334.

[19] See e.g., Kwame Opam, “How Tom Cruise’s The Mummy will Launch a Marvel-like Reboot of the Universal Monsters,” The Verge, December 5 2016, accessed March 20 2017, http://www.theverge.com/2016/12/5/13848462/the-mummy-universal-monsters-cinematic-universe-explained  

[20] James Kendrick, “Slasher Films and Gore in the 1980s,” in A Companion to the Horror Film, ed. Harry M. Benshoff (Malden, MA: Wiley Blackwell, 2014), 322-327.

[21] Ibid.

[22] Nicole LaPorte, “Horror Hits Have Higher Hopes,” Variety, December 26-January 1, 2005/2006, 9.

[23] Borys Kit, “‘Friday the 13th’ Reboot Shut Down (Exclusive),” Hollywood Reporter, Feburary 6 2017, accessed March 22 2017, http://www.hollywoodreporter.com/heat-vision/friday-13th-reboot-shut-down-972644

[24] Terry, King, and Patterson, “Vampires, Slashers, or Zombies,” 95.

[25] Katie Roberts, “A New ‘Twilight’ Movie Is ‘A Possibility’ if Stephenie Meyer Wants to Write One,” Movie Phone, September 27 2016, accessed March 22 2017, https://www.moviefone.com/2016/09/27/new-twilight-movie-possibility/

[26] Douglas Kellner, “Social Apocalypse in Contemporary Hollywood Film,” MARTIZes 10, no. 1 (2016): 17-18.

[27] Pinedo, “Torture Porn,” 345-346.

[28] LaPorte, “Horror Hits Have Higher Hopes,” 9.

[29] Peter Hutchings, “The Amicus House of Horror,” in British Horror Cinema, ed. Steve Chibnall and Julian Petley (New York: Routledge, 2001), 131.

[30] Davis and Natale, “‘The Pound of Flesh which I Demand,’” 48.

[31] Michael Fiddler, “Playing Funny Games in The Last House on the Left: The Uncanny and the ‘Home Invasion’ Genre,” Crime Media Culture 9, no. 3 (2013): 282.

[32] Steffen Hantke, “The Return of the Giant Creature: Cloverfield and the Political Opposition to the War on Terror,” Extrapolation 51, no. 2 (2010): 235-236.

[33] Davis and Natale, “‘The Pound of Flesh which I Demand,’” 49.

[34] Jason Guerrasio, “How the Company behind 2 of the Year’s Biggest Movies is Blowing Up the Hollywood Playbook,” Business Insider, March 1 2017, accessed March 24 2017, http://www.businessinsider.com/blumhouse-productions-get-out-split-2017-2

[35] Opam, “How Tom Cruise’s The Mummy will Launch a Marvel-like Reboot of the Universal Monstersur,” The Verge.

 

[i] The attacks on 9/11 refer to the terrorist attacks on the World Trade Center in New York City and the Pentagon on September 9, 2001. The ‘Great Recession’ refers to the global financial crisis in the years 2007-8 which led to a global economic downturn.

[ii] Dixon, Hollywood in Crisis or: The Collapse of the Real, 4.

[iii] Angela Ndalianis, “Genre, Cultre and the Semiosphere: New Horror Cinema and Post-9/11,” International Journal of Cultural Studies 18, no. 1 (2015): 135, 137.

[iv] Todd K. Platts, “Locating Zombies in the Sociology Popular Culture,” Sociology Compass 7, no. 7 (2013): 547-548.

[v] Isabel C. Pinedo, “Torture Porn: 21st Century Horror,” in A Companion to the Horror Film, ed. Harry M. Benshoff (Malden, MA: Wiley Blackwell, 2014), 345.

[vi] Craig Ian Mann, “Death and Dead-End Jobs: Independent American Horror and the Great Recession,” in Popular Culture and the Austerity Myth: Hard Times Today, ed. Pete Bennett and Julian McDougall (New York: Routledge, 2017), 176.

[vii] Ibid.

[viii] James D. Stone, “Horror at the Homestead: The (Re)possession of American Property in Paranormal Activity and Paranormal Activity II,” in The Great Recession in Fiction, Film, and Television: Twenty-First-Century Bust Culture, eds. Kirk Boyle and Daniel Mrozowski (Lanham, MD: Rowman and Littlefield, 2013), 51-65; Tim Snelson, “The (Re)possession of the American Home: Negative Equity, Gender Inequality, and the Housing Crisis Horror Story,” in Gendering the Recession: Media and Culture in an Age of Austerity, eds. Diane Negra and Yvonne Tasker (Durham: Duke University Press, 2014), 161-180.

[ix] Dixon, Hollywood in Crisis or: The Collapse of the Real, 13-21.

[x] Chuck Bowen, “Is it Time for a Horror Movie about the Evils of Donald Trump?” The Guardian, July 5 2016, accessed March 9, 2016, https://www.theguardian.com/film/2016/jul/05/donald-trump-horror-movie-they-live-john-carpenter.

[xi] Davis and Natale, “The Pound of Flesh which I Demand,” 47.

[xii] Terry, King, and Walker, “The Determinants of Box Office Revenue for Horror Movies,” 10.

[i] Thomas Schatz, “The Studio System and Conglomerate Hollywood,” in The Contemporary Hollywood Film Industry, eds. Paul McDonald and Janet Wasko (Malden, MA: Wiley-Blackwell, 2008), 14.

[ii] Schatz, “The Studio System and Conglomerate Hollywood,” 29-31; Balio, Hollywood in the New Millennium, 133-148.

[iii] Thomas Schatz, “New Hollywood, New Millennium,” in Film Theory and Contemporary Hollywood Movies, ed. Warren Buckland (New York: Routledge, 2009), 24-29.

[iv] Lionsgate merged with Summit Entertainment in January 2012. Relativity Media filed for bankruptcy in July 2015 and was purchased by the Singapore-based Yuuzoo in October 2016.

[v] Balio, Hollywood in the New Millennium, 144.

[vi] Cf., Balio, Hollywood in the New Millennium, 144-148; Alisa Perren, “Last Indie Standing: The Case of Lions Gate in the New Millenium,” in American Independent Cinema: Indie, Indiewood and Beyond, eds. Geoff King, Claire Molloy, and Yannis Tzioumakis (New York: Routledge, 2013), 109.

 

[i] For previous box office analyses of horror films see, Blair Davis and Kial Natale, “‘The Pound of Flesh Which I Demand’: American Horror Cinema, Gore, and the Box Office, 1998-2007,” in American Horror Film: The Genre at the Turn of the Millennium, ed. Steffen Hantke (Jackson: University Press of Mississippi, 2010), 35-57; Neil Terry, Robert King, and Jeri J. Walker, “The Determinants of Box Office Revenue for Horror Movies,” Journal of Global Business Management 6, no. 2 (2010): 10-19; Neil Terry, Robert King, and Robin Patterson, “Vampires, Slashers, Or Zombies: Opening Weekend’s Favorite Box Office Monster,” Journal of Business and Economics Research 9, no. 2 (2011): 95-105.

[ii] Wheeler Winston Dixon, Hollywood in Crisis or: The Collapse of the Real (New York: Palgrave MacMillan, 2016), 39-40.

[iii] Tino Balio, Hollywood in the New Millennium (New York: Palgrave MacMillan 2013), 133-148.

[iv] This method has been used in prior analyses of content trends see, Tino Balio, “Hollywood Production Trends in the Era of Globalisation, 1990-99,” in Genre and Contemporary Hollywood, ed. Steve Neale (London: British Film Institute, 2002), 165-166.

[v] Peter Hutchings, The Horror Film (New York: Pearson 2004), 9.

Notes on Contributors

Todd K. Platts is an assistant professor of sociology at Piedmont Virginia Community College. His research focuses on the industrial history of zombie and horror cinema. He has published on various eras of horror production, including the studio era, the late-1960s and early-1970s, and the late-1970s and early-1980s.

 

Mathias Clasen is an assistant professor in literature and media in the Department of English, Aarhus University. His research focuses on the psychological underpinnings of horror and on the genre’s appeals and functions. He has developed a biocultural framework for the analysis of horror entertainment. This framework integrates research on cultural resonance with research on evolved psychological dispositions. He has published on Stephen King, Dracula, scary clowns, zombies, Dan Simmons, Richard Matheson, biocultural theory, Darwinism in literature, and evil monsters.

 

References

Abbott, Stacey. “High Concept Thrills and Chills: The Horror Blockbuster.” In Horror Zone: The Contemporary Experience of Contemporary Horror Cinema, edited by Ian Conrich, 27-44. New York: I.B. Tauris, 2010.

Balio, Tino. Hollywood in the New Millennium. London: British Film Institute, 2013.

Balio, Tino. “Hollywood Production Trends in the Era Globalization, 1990-99.” In Genre and Contemporary Hollywood, edited by Steve Neale, 165-184. London: British Film Institute, 2002

Bowen, Chuck. 2016. “Is it Time for a Horror Movie about the Evils of Donald Trump?” The Guardian. July 5. https://www.theguardian.com/film/2016/jul/05/donald-trump-horror-movie-they-live-john-carpenter.

Davis, Blair and Kial Natale. “‘The Pound of Flesh Which I Demand’: American Horror Cinema, Gore, and the Box Office, 1998-2007.” In American Horror Film: The Genre at the Turn of the Millennium, edited by Steffan Hantke, 35-57. Jackson: University Press of Mississippi, 2010.

Cherry, Brigid. Horror. New York: Routledge, 2009.

Clasen, Mathias. “Monsters Evolve: A Biocultural Approach to Horror Stories.” Review of General Psychology 16 (2012): 222-229.

Cunningham, Todd. 2014. “Blumhouse Signs 10-Year Production Deal With Universal Pictures.” Deadline. July 20. http://deadline.com/2011/06/universal-in-first-look-deal-with-paranormal-activity-and-insidious-producer-jason-blum-144401/.

Dixon, Wheeler Winston. Hollywood in Crisis or: The Collapse of the Real. New York: Palgrave MacMillan, 2016.

Fiddler, Michael. “Playing Funny Games in The Last House on the Left: The Uncanny and the ‘Home Invasion’ Genre.” Crime Media Culture 9 (2013): 281-299.

Guerrasio, Jason. 2017. “How the Company behind 2 of the Year’s Biggest Movies is Blowing Up the Hollywood Playbook.” Business Insider. March 1. http://www.businessinsider.com/blumhouse-productions-get-out-split-2017-2.

Hantke, Steffen. “The Military Horror Film: Speculations on a Hybrid Genre.” Journal of Popular Culture 43 (2010): 701-719.

Hart, Adam Charles “Millennial Fears: Adject Horror in a Transnational Context,” In A Companion to the Horror Film, edited by Harry M. Benshoff, 329-344. Malden: Wiley Blackwell, 2014.

Hutchings, Peter. “The Amicus House of Horror.” In British Horror Cinema, edited by Steve Chibnall and Julian Petley, 131-144. New York: Routledge, 2001.

Hutchings, Peter. The Horror Film. New York: Pearson, 2004.

Hutchings, Peter. “By the Book: American Horror Cinema and Horror Literature of the Late 1960s and 1970s.” In Merchants of Menace: The Business of Horror Cinema, edited by Richard Nowell, 45-60. New York: Bloomsbury Academic, 2014.

Kit, Borys. 2017. “‘Friday the 13th’ Reboot Shut Down (Exclusive),” Hollywood Reporter, Feburary 6 2017. http://www.hollywoodreporter.com/heat-vision/friday-13th-reboot-shut-down-972644.

Kellner, Douglas. “Social Apocalypse in Contemporary Hollywood Film.” MATRIZes 10 (2016): 13-28.

Kendrick, James. “Slasher Films and Gore in the 1980s.” In A Companion to the Horror Film, edited by Harry M. Benshoff, 310-328. Malden: Wiley Blackwell, 2014.

Laporte, Nicole. 2005/2006. “Horror Hits Have Higher Hopes.” Variety, December 26-January 1, 9.

Lincoln, Ross A. 2015. “Blumhouse and The Calculus of Low Budget Horror – Produced By.” Deadline. May 30. http://deadline.com/2015/05/blumhouse-panel-produced-by-conference-1201435034/.

Mann, Craig Ian. “Death and Dead-End Jobs: Independent Horror and the Great Recession.” In Popular Culture and the Austerity Myth: Hard Times Today, edited by Pete Bennett and Julian McDougall, 175-188. New York: Routledge, 2017.

Masters, Kim. 2014. “Jason Blum’s Crowded Movie Morgue.” Hollywood Reporter. March 7. http://www.hollywoodreporter.com/news/jason-blums-crowded-movie-morgue-683212.

Metz, Nina. 2014. “Blumhouse Model Keeps Scaring Up Profits.” Chicago Tribune. September 24. http://www.chicagotribune.com/entertainment/movies/ct-chicago-closeup-jason-blum-20140924column.html.

Murphy, Bernice M. 2007. “Dead Ends: The Decline of the Recent American Horror Movie.” In Fear: Essays on the Meaning and Experience of Fear, edited by Kate Hebblethwaite and Elizabeth McCarthy, 188-200. Dublin: Four Courts Press, 2007.

Murphy, Bernice. 2015. “‘It’s Not the House That’s Haunted’: Demons, Debt, and the Family in Peril Formula in Recent Horror Cinema.” In Cinematic Ghosts: Haunting and Spectrality from Silent Cinema to the Digital Era, edited by Murray Leeder, 235-251. New York: Bloomsbury, 2015.

Ndalianis, Angela. “Genre, Culture and the Semiosphere: New Horror Cinema and Post-9/11.” International Journal of Cultural Studies 18 (2015):135-151.

Opam, Kwame. 2016. “How Tom Cruise’s The Mummy will Launch a Marvel-like Reboot of the Universal Monsters.” The Verge. December 5. http://www.theverge.com/2016/12/5/13848462/the-mummy-universal-monsters-cinematicuniverse-explained.

Perren, Alisa. “Last Indie Standing: The Case of Lions Gate in the New Millennium.” In American Independent Cinema: Indie, Indiewood and Beyond, edited by Geoff King, Claire Molloy, and Yannis Tzioumakis, 108-120. New York: Routledge, 2013.

Pinedo, Isabel C. “Torture Porn: 21st Century Horror.” In A Companion to the Horror Film, edited by Harry M. Benshoff, 345-361. Malden: Wiley Blackwell, 2014.

Platts, Todd K. “Locating Zombies in the Sociology of Popular Culture.” Sociology Compass 7 (2013): 547-560.

Platts, Todd K. “The New Horror Movie.” In Baby Boomers and Popular Culture: An Inquiry into America’s Most Powerful Generation, edited by Brian Cogan and Thom Gencarelli, 147-163. Denver: Praeger, 2015.

Roberts, Katie. 2016. “A New ‘Twilight’ Movie Is ‘A Possibility’ if Stephenie Meyer Wants to Write One,” Movie Phone, September 27. https://www.moviefone.com/2016/09/27/new-twilight-movie-possibility/.

Ryan, Chris. 2016. “Scare Tactics.” The Ringer. November 2. https://theringer.com/blumhouse-new-hollywood-success-paranormal-activity-the-purge74dc38852ac5#.dq1v4cvua.

Schatz, Thomas. “The Studio System and Conglomerate Hollywood.” In The Contemporary Hollywood Film Industry, edited by Paul McDonald and Janet Wasko, 13-42. Malden: Wiley-Blackwell, 2008.

Schatz, Thomas. “New Hollywood, New Millennium.” In Film Theory and Contemporary Hollywood Movies, edited by Warren Buckland, 19-46. New York: Routledge, 2009.

Snelson, Tim. “The (Re)possession of the American Home: Negative Equity, Gender Inequality, and the Housing Crisis Horror Story.” In Gendering the Recession: Media and Culture in an Age of Austerity, edited by Diane Negra and Yvonne Tasker, 161-180. Durham: Duke University Press, 2014.

Stewart, Andrew. 2013. “H’wood’s Fear of Success.” Variety. January 28-February 3, 53.

Stone, James D. “Horror at the Homestead: The (Re)Possession of American Property in Paranormal Activity and Paranormal Activity II.” In The Great Recession in Fiction, Film, and Television: 21st Century Bust Culture, edited by Kirk Boyle and Daniel Mrozowski, 51-65. Lanham: Lexington Books, 2013.

Terry, Neil, Robert King, and Jeri J. Walker. “The Determinants of Box Office Revenue for Horror Movies.” Journal of Global Business Management 6 (2010): 10-19.

Terry, Neil, Robert King, and Robin Patterson. “Vampires, Slashers, Or Zombies: Opening Weekend’s Favorite Box Office Monster.” Journal of Business and Economics Research 9 (2011): 95-106.

 

Filmography

30 Days of Night (David Slade, 2007).

1408 (Mikael Håfström, 2007).

Abraham Lincoln: Vampire Hunter (Timur Bekmambetov, 2012).

Amityville: The Awakening (Franck Khalfoun, 2017). 

Blade (Stephen Norrington, 1998).

Cabin in the Woods (Drew Goddard, 2012).

Captivity (Roland Joffé, 2007).

Carrie (Kimberly Peirce, 2013).

Cloverfield (Matt Reeves, 2008).

Creep 2 (Patrick Kack-Brice, 2017). 

Crimson Peak (Guillermo del Toro, 2015).

Delirium (Dennis Iliadis, 2017).

Dracula Untold (Gary Shore, 2014).

From Hell (Allen Hughes and Albert Hughes, 2001).

Get Out (Jordan Peele, 2017).

Grindhouse (Robert Rodriguez and Quentin Tarantino, 2007).

Halloween (John Carpenter, 1978).

Halloween (Rob Zombie, 2007).

Halloween (David Gordon Green, 2018).

Halloween II (Rob Zombie, 2009)

Halloween: The Night Evil Died (Kohl V. Bladen and Jeffrey J. Moore, 2017).

Hannibal Rising (Peter Webber, 2007).

Hellboy II: The Golden Army (Guillermo del Toro, 2008).

Hostel (Eli Roth, 2005).

Hostel: Part II (Eli Roth, 2007).

I am Legend (Francis Lawrence, 2007).

Insidious: Chapter 4 (Adam Robitel, 2017).

It Follows (David Robert Mitchell, 2014).

Krampus (Michael Dougherty, 2015).

Land of the Dead (George A. Romero, 2005).

Lavalantula (Mike Mendez, 2015).

Mega Shark Versus Giant Octopus (Jack Perez, 2009).

My Bloody Valentine 3D (Patrick Lussier, 2009).

Paranormal Activity (Oren Peli, 2007).

Poltergeist (Gil Kenan, 2015).

Prey (Franck Khalfoun, 2017).

Pride and Prejudice and Zombies (Burr Steers, 2016).

Prom Night (Nelson McCormick, 2008).

Resident Evil (Paul W.S. Anderson, 2002).

R.I.P.D. (Robert Schwentke, 2013).

Saw (James Wan, 2004).

Saw: Legacy (Michael Spierig and Peter Spierig, 2017).

Scream 4 (Wes Craven, 2011).

Sharknado (Anthony C. Ferrante, 2013).

Sharktopus (Declan O’Brien, 2010).

Shutter Island (Martin Scorsese, 2010).

Sinister (Scott Derrickson, 2012).

Sleepy Hollow (Tim Burton, 1999).

Snakes on a Plane (David R. Ellis, 2006).

Split (M. Night Shyamalan, 2016).

Stephanie (Akiva Goldsman, 2017)

Super 8 (J.J. Abrams, 2011).

Sweeney Todd: The Demon Barber of Fleet Street (Tim Burton, 2007).

Sweetheart (J.D. Dillard, 2017).

Tarantula (Jack Arnold, 1955).

The Babadook (Jennifer Kent, 2014).

The Boy (William Brent Bell, 2016).

The Crazies (Breck Eisner, 2010).

The Eye (Patrick Lussier, 2008). 

The Forest (Jason Zada, 2016).

The Giant Claw (Fred F. Sears, 1957).

The Gift (Joel Edgerton, 2015).

The Grudge 2 (Takashi Shimizu, 2006).

The Haunting in Connecticut (Peter Cornwell, 2009).

The Keeping Hours (Karen Moncrieff, 2017).

The Last Exorcism (Daniel Stamm, 2010).

The Mist (Frank Darabont, 2007).

The Mummy (Stephen Sommers, 1999).

The Mummy: Tomb of the Dragon Emperor (Rob Cohen 2008).

The Purge: Election Year (James DeMonaco, 2016).

The Rite (Mikael Håfström, 2011).

The Stepfather (Nelson McCormick, 2009).

The Strangers (Bryan Bertino, 2008).

The Texas Chainsaw Massacre: The Beginning (Jonathan Liebesman, 2006).

The Twilight Saga: Breaking Dawn – Part 1 (Bill Condon, 2011).

The Village (M. Night Shyamalan, 2004).

The Visit (M. Night Shyamalan, 2015).

The Witch (Robert Eggers, 2016).

The Woman in Black (James Watkins, 2012).

The Woman in Black 2: Angel of Death (Tom Harper, 2014).

Them! (Gordon Douglas, 1954).

Warm Bodies (Jonathan Levine, 2013).

World War Z (Marc Forster, 2013).

Zombieland (Ruben Fleischer, 2009).

 

Global Cinematic Cities: New Landscapes of Film and Media

Edited by Johan Andersson and Lawrence Webb

Wallflower Press, 2016

Reviewed by Sarah Smyth

Conceptions of the term cinematic city tend to be predicated on the notion that ‘the city has undeniably been shaped by the cinematic form, just as cinema owes much of its nature to the historical development of the city’[1]. Johan Andersson and Lawrence Webb’s edited collection, Global Cinematic Cities: New Landscapes of Film and Media (Wallflower Press, 2016), seeks to broaden and challenge our understanding of current formulations of the cinematic city in an age of accelerated global media flows, globalisation and rapidly transforming cityscapes.

Andersson and Webb’s collection is as diverse as the rapidly changing constructs that it seeks to interrogate. In seeking to move beyond previous Euro-American centric conceptions of the cinematic city, the collection presents a myriad of case studies interrogating the role of screen culture as part of daily life in cities such as Buenos Aires, Beijing, Berlin, Cairo, Copenhagen, Delhi, Kolkata, Lagos, Los Angeles, Malmö, Manila, Paris, Rome, and Shanghai. This approach creates a transnational perspective that challenges the notion that globalisation has necessarily resulted in a homogenisation of how the audience relates to the screen and its content.

In their introduction, the editors frame subsequent analyses by questioning if it is even possible ‘to speak of a “cinematic city”’ (p3) in light of the spatial transformation between ‘audience, moving image and urban environment’ (p3) in recent years. Instead, the collection engages with this question by expanding the notion of the cinematic city beyond on-screen representations of the city to interrogate the screen’s representational and material role within the contemporary global city. Drawing on a range of perspectives contributors address screen culture by examining film festivals, video art, television and found footage, as well as considering the role of public screens and small screen formats within the city. By doing this the collection highlights the specificity of local practices and demonstrate that global media practices can be considered to be far from ubiquitous practices.

Global Cinematic Cities is divided into four distinct themes; Transnational Screen Cities, Global City Imaginaries, Public Screens and New Media Landscapes and New Narrative Topographies. Thomas Elsaesser sets the tone for the first section, Transnational Screen Cities, with an entreaty to rescue the notion of the cinematic city. Elsaesser suggests that we need to radically rethink what the global city of postmodernity might entail for screen culture (p26). Elsaesser goes on to situate the global city as being an heir to the cinematic city arguing that new forms of sociability and social interaction now articulate themselves differently in the urban space. In this chapter, Elsaesser posits the international film festival as an emblematic phenomenon of the global city that enables spatial relationships to be remapped in order to provide a clearer understanding of the notion ‘world cinema’ (p24) as a relational concept rather than a term that denotes a binary opposition to Hollywood film.

Drawing our attention to mobile contemporary industrial practices, Pei-Sze Chow, discusses how the popular TV show Bron/Broen/The Bridge (2011) co-produced by Denmark and Sweden mediates and resituates recently formed transnational borders to help formulate new urban-regional identities. Also addressing an industrial perspective of the global media environment Jonathan Haynes discusses the rapid reshaping of Nollywood from a grassroots industry to one that is dominated by transnational corporations such as Netflix. Haynes discussion particularly draws our attention to how these corporations specifically target diasporic expatriate audiences across the globe illustrating the complex nature of contemporary national audiences and national cinema that can now be understood to be unbounded entities.

The Global City Imaginaries section of the book addresses how both digital and real-life interactions are represented on-screen to show how displacement, isolation and social anxiety plays out in in the digitalized city. By presenting a close reading of Gustavo’s Taretto’s rom-com Medianeras (Sidewalls, 2011) Joanna Page draws a parallel between media and urban ecologies in Buenos Aires. Page’s analysis explores the virtual and physical relationship between the people of the city and the material space that they inhabit. In the following chapter, Lawrence Webb discusses Spike Jonze’s critically acclaimed film Her (2013). Webb argues that Her’s ‘near-future’ (p 95) visualisation of the Los Angeles cityscape acts as a dialogue with the contemporary reality of the city. He suggests that the film offers an intervention into urban discourses through it’s much reviewed and discussed visualisation of a potential Los Angeles of the future. Webb also argues that the film brings a number of the city’s concerns, such as the impact of digital technologies on social interaction and public space along with anxieties about accelerated gentrification and downtown redevelopment, into relief by reworking the linkage with the cinematic city.

In the final chapter of this section Malini Guha questions what is at stake for aspirational and rapidly developing cities such as Kolkata. Guha examines recent Bengali films The Future of the Past (Anik Dutta, 2012) and Maach, Mishti and More (Mainak Bhaumik, 2013) that address the politics of place by foregrounding thematic concerns through a nostalgia for the city’s past that is combined with new and emerging facets of the city.

The third section of the book expands beyond the confines of the film text to consider the engagement between varying types of screens and their participation in public life. In the first chapter of this section, Chris Berry compares the use of public screens in Shanghai and Cairo. Berry concludes that the way that public screens are used in both cities diverges considerably that signals different and localised patterns of behaviour and sociality in relation to screen culture. Yomi Braester follows this up by analysing the role of the moving image as an intrinsic component of both public and private spheres. By examining the use of selfies, surveillance and video art by Tan Tan, Li Juachan and Ai Wei Wei, Braester posits that public space and urban citizenship is constantly being redefined and redeveloped in a mutually constitutive process. In the final chapter of this section Igor Kristic analyses Magnum photographer, Jonas Bendicksen’s, interactive web documentary and immersive video installation, The Places we Live (2008). The project began life as a photo book depicting the slums of Caracas, Jakarta, Mumbai and Nairobi. Kristic’s analysis questions if Bendicksen’s use of remediation can provide an alternative critical approach to this issue or if it can, in fact, be more closely aligned with slum tourism?

The fourth and final section of the book entitled New Narrative Topographies is concerned with spatial trajectories within contemporary cinema. Will Higbee demonstrates how narrative space is challenged and resituated as a result of the recent immigrant experience in France. Using the Cote d’Azur setting for Rust and Bone (Jacques Audiard, 2012) as an example Higbee shows how place identification is reformulated as a result of social exclusion. Meanwhile, Jinhee Choi challenges conceptions of cinematic space in South Korean gangster films. Choi draws attention to a shift in the use of Busan as a key location in the 2000s rather than the traditionally used Seoul as a result of a government initiative to boost the local film industry. Finally, Christian B Long interrogates what he terms the ‘transport infrastructure’ (p. 235) in Hollywood action thrillers. Long calls attention to the deeply embedded tradition of situating chase sequences in cities around the world. However, Long advances this argument by identifying a trend within Bond and Bourne franchises toward an increasingly using developing cities as locations for chase sequences in order to stay valid for contemporary global audiences.

Rather than providing a clear definition of what constitutes a contemporary global cinematic city Andersson and Webb’s collection demonstrates it to be a rapidly evolving entity. As Elsaesser suggests it is necessary for us to abandon previous conceptions of both cinema and city in order to even begin to engage with a notion of what might constitute an understanding of the global cinematic city.  While both city and cinema are transforming at an unprecedented level one thing that Andersson and Webb’s collection makes clear is the intrinsic role that screen culture plays as part of global culture both materially and representationally. Global Cinematic Cities: New Landscapes of Film and Media encourages us to take a multi-faceted view of the global media landscape illuminating a diversification of screen practices and reflections of contemporary cultural life.

[1] Clarke, David, ed. The cinematic city. Routledge, 2005, p2.

 

Mosaic Space and Mosiac Auteurs : On the Cinema of Alejandro Gonzalez Inarritu, Atom Egoyan, Hou Hsiao-Hsien, Michael Haneke

By  Yun-Hua Chen
Neofelis Verlag GmbH, 2017

Reviewed by Connor McMorran

The multi-character or multi-strand narrative has long been effectively employed by filmmakers in order to bridge characters separated not only by time and space, but also characters disparate in terms of social or economic status. Yun-Hua Chen’s Mosaic Space and Mosaic Auteurs interrogates these films through two specific focuses. Rather than arguing that a fragmented approach to narrative is used to obfuscate, as in Thomas Elsaesser’s notion of the ‘mind game film’ or Warren Buckland’s idea of ‘puzzle plots’, Chen instead suggests that the mosaic “gathers, groups, juxtaposes and re-arranges spaces”(p. 8). The mosaic can take multiple forms; the horizontal, the vertical, or, as discussed in the book through the films of Michael Haneke, a combination of the two. The horizontal mosaic highlights wealth gaps across global space and can be seen in the way that characters in the films of Inarritu are “divided by their wealth, social status, and living milieus” and yet are ultimately brought together by chance (p. 64). The vertical mosaic, however, delves “into historical causes and effects in relation to collective trauma”, and is explored through the films of Egoyan and Hou (p. 99). Egoyan’s films are discussed through Deleuze’s notions of deterriritorialisation and reterritorialisation in order to highlight the “unique between diegetic characters and their territories and between spectators and screen territories in Egoyan’s mosaic” (p. 100). This contrasts with Hou’s vertical mosaic which employs a multi-layered mise-en-scene in order to emphasise the “historical depth of the subject matter” (p. 145).

Beyond analysis of filmic elements, Chen also employs the mosaic approach in order to discuss film production and distribution networks, suggesting that “we can observe a correlation between the bringing-together of the narrative threads and screen spaces, and the bringing-together of filmmaking milieus and and resources from a variety of geopolitical contexts”(p. 239). Following the auteur model, Chen highlights the transnational elements present within the chosen filmmakers discussed throughout the book, noting the transnational films directed by Inarritu, Hou, and Haneke and emphasising the “multiple identities” of Egoyan on account of his being both Canadian and Armenian (p.52). Importantly, it is such transnational tendencies which inform the mosaic approach, as Chen suggests “[m]osaic auteurs are by no means showing the disappearance of borders. In fact, despite their privileged status, frequent border-crossing experiences render them very conscious of the political implications of borders and the imbalanced power relations at border control” (p. 35). In doing so, these filmmakers come to exist within specific “geopolitical, cultural, and financial circumstances” which informs their work (p. 55).

In the closing statements of the book, Chen provides further examples of potential avenues for the mosaic, such as the mystic labyrinth of Gan Bi’s Kaili Blues (Lu Bian Ye Can, China, 2015) before moving away from the auteurist approach by highlighting the presence of the mosaic among contemporary television productions such as Game of Thrones. In amalgamating theories of space by the likes of Deleuze and Auge and merging them with more film-specific theories concerning authorship and transnationalism by Hjort and Naficy Mosaic Space and Mosaic Auteurs provides an adept approach at understanding and interpreting film at its formal level, through the use of editing, blocking, and framing in order to thematically convey narratives which juxtapose and highlight various issues and hierarchical or historical relationships. Beyond this, it also provides an interesting methodology through which to contextualise the increasingly transnational interactions occurring within media today, as seen not only in the funding of art cinema but also in mainstream co-productions found in countries such as China and South Korea, the global on-demand network model championed by Netflix, and the growing prominence of visual effects technology and its presence in render farms across the globe.