Phone Footage and the Social Media Image as Global Anonymous Cinema: Ana Nyma’s (Anonyme) Fragments of a Revolution (2011) and Peter Snowdon’s The Uprising (2013)

DOI: 10.15664/fcj.v18i1.2248

 

Introduction

In a video clip uploaded to YouTube, a sparse crowd of men runs through a street during the Arab Spring uprisings. There are shouts, the sounds of sporadic gunfire. An unseen person holds the camera phone low and outstretched from their body. As the person runs, the jostling image swings wildly up to the sky, sweeping over apartment buildings and rooftops, then back down to the pavement passing underfoot, and up again, catching a glimpse of a man in a blue jersey carrying a national flag. The gunfire intensifies – “It’s live ammunition!” …. The image turns upside down as an unknown person with the camera phone falls to the ground. No shooters are visible, but the sound of gunfire becomes deafening. For several moments we see only the haptic outline of the pavement and part of a trouser leg stained with blood. And then, the frame rises gently to capture the prostrate body of a man in blue, bleeding profusely from his wounds. In a massacre slowly revealed to our eyes, several people lying on the ground cry out for both Allah and an ambulance.[1]

Inspired by the raw aesthetics and immediate urgency of such video clips, this article offers a critical examination of phone footage as a unique mode of image production and distribution through social networks, as well as a distinctive feature of anonymous cinema in the global age. I place my argument within the larger context of various forms and modalities of global anonymous cinema that have recently emerged as a means of protest and resistance against repressive regimes across the world. I contend that unlike earlier forms of anonymity in the history of cinema, such anonymous cinema is newly global in its expression and intentionally obscured in its origin. Global anonymous cinema is closely linked to such factors as globalisation, transnational migratory flows, the advent of the internet, as well as the proliferation of tools and channels of digital connectivity, such as portable camera phones and social media platforms.

In what follows I will argue that with respect to the phone footage modality, we can discern several levels of engagement within global anonymous cinema: anonymous camera phone filmmakers who produce the videos; anonymous or pseudonymous social media users who post and disseminate anonymous images (not necessarily the filmmakers themselves); and global film directors (in rare cases, anonymous or pseudonymous) who mediate and curate anonymous found footage. Camera phone filmmakers and phone footage posters often operate under oppressive codes of censorship in autocratic states, embracing anonymity or pseudonymity to escape retaliation and undermine the dominant power of mass media channels. Adopting Nadav Hochman’s concept of “the social media image” as a variety of Deleuzian third image regime, I will approach the anonymous camera phone filmmakers and anonymous or pseudonymous social media users as the new “missing people.” To extend Deleuze’s terminology, they can also act as “intercessors,” joined in their efforts by global film directors who montage the anonymous found phone footage in accordance with their individual artistic visions.[2]

In this article I analyse two feature-length films that present variations of global anonymous cinema: one in which the director remains an anonymous participant while using anonymous phone footage; and one that is composed of anonymous phone footage but preserves the name of the director who acts as an anarchival performer.[3] Focusing on the Iranian Green Movement protests of 2009, the Iranian filmmaker Anonymous, or Ana Nyma (French, Anonyme) relies extensively on phone footage in Fragments of a Revolution (2011), yet she and her crew remain anonymous in accord with the goals of those who film and/or post anonymously.[4] In her film, Ana Nyma remixes YouTube videos, fragments of state broadcast media, personal email correspondence, as well as her original footage shot while in exile. Peter Snowdon’s The Uprising (2013), a visceral account of the Arab Spring revolutions of 2010-12, is based entirely on anonymous phone footage. Snowdon asserts that the anonymous making and/or uploading of video clips to YouTube is less concerned with protecting the filmmakers and/or their subjects from arrest and reprisal than with becoming a strategic form of image production and circulation that cannot be controlled by the state. The graphic images of the uprisings belong to the people and stand as a testament to the revolution.[5]

Anonymity in the Arts and Contemporary Global Cinema

The adoption of anonymity or pseudonymity in literature and film long predates its use in social media and global cinema of the twenty-first century. The history of literary anonymity, in which the author’s name does not appear on the title page of the work, is many centuries old and beyond the scope of this article. As Robert J. Griffin observes, until the “professionalization” of the author in the eighteenth and nineteenth centuries, it was not unusual for literary works to be circulated without the name of an author. Referencing Michel Foucault on the “author-function,” Griffin explains that only when the “author becomes an owner of intellectual property and takes his or her place in an emerging bourgeois society” does the proper name regularly appear on the page.[6] Once a manuscript becomes a commodity to be sold and not a gift that is subsidised by a patron or list of subscribers, then the author is afforded the legal protections of intellectual property or copyright. And yet, there are fluctuating historical reasons for why anonymity or pseudonymity might be sought well into the twentieth and twenty-first century, including the desire to protect the artistic reputation of the author’s name (popular genre fiction is sometimes published pseudonymously, as in the case of J. K. Rowling/Robert Galbraith’s crime fiction) or the risk of political retaliation (e.g., A Warning, by Anonymous [2019]).[7]

An amendment to US copyright law in 1912 put dramatic motion pictures and newsreels under protection as intellectual property, after many legal battles over copyright.[8] Early films were typically identified by their production company, e.g., the Edison Manufacturing Company, and often did not include the names of the director, cinematographer, or actors in a credit roll. Film historians have researched and retroactively assigned these credits for much of early cinema. Jane M. Gaines points out that while film history has chiefly attended to the credited rather than the uncredited, the anonymity of the players, screenwriters, and film crew was the rule rather than the exception in film’s earliest years.[9] Even after 1912, those films that were owned by their parent company represent only a portion of the vast trove of motion pictures. The so-called “orphan films” include not only those for which copyright has lapsed or for which legal owners cannot be found but also the incomplete, abandoned, censored, amateur, industrial, anthropological, and other independent footage that might be preserved by archivists but never positively identified.[10] In the twenty-first century, the category of “orphan films” may also incorporate crowd-sourced phone footage that dwarfs the output of the studios or independent filmmakers who take ownership of intellectual property rights.

Although space does not permit an extended analysis of anonymity in contemporary global cinema, we should acknowledge the appearance of several other anonymous forms and modalities in films that are not comprised of found phone footage. In his documentary film on the extreme violence perpetrated by Mexico’s drug cartels, Devil’s Freedom (La Libertad del Diablo, 2018), Everardo González conducts anonymous subject interviews with both the victims and perpetrators of abduction, torture, and murder. All the interviewees wear balaclavas and have their voices disguised in order to encourage frankness and avoid reprisals from gang members. Reversing the anonymity of the interviewee and interviewers, Luc Côté and Patricio Henríquez’s documentary, You Don’t Like the Truth: 4 Days Inside Guantánamo (2010), is based on surveillance footage of the interrogation of Omar Khadr, then Guantánamo’s youngest prisoner, by a team of Canadian intelligence agents. Consistently interrupted by distorted video and auditory dropouts, the film can neither show nor name Khadr’s anonymous interrogators for security reasons. Yet another modality is represented by two notable examples of Iranian films that end without any crew credits, Mohammad Rasoulof’s Manuscripts Don’t Burn (Dast-Neveshtehaa Nemisoozand, 2013) and Jafar Panahi’s Taxi (2015). Both Rasoulof and Panahi were arrested in 2010 and sentenced to prison terms for unlawful assembly, collusion, and propaganda against the Islamic republic of Iran. In the comparable case of The Act of Killing (2012), a documentary on those who participated in the Indonesian genocide of 1965–66, co-directors Joshua Oppenheimer and an anonymous Indonesian filmmaker chose to list some of the film’s crew as anonymous in order to protect them from extrajudicial retribution. It is phone footage, however, that presents itself as one of the most widespread modalities of global anonymous cinema due to the proliferation of personal cell phones as tools of connectivity.

Phone Footage and Cell Phone Cinema(s)

With so many users pressing “Record” on their smartphones and uploading footage of everyday occurrences and momentous events to social media accounts, phone footage in the twenty-first century becomes a demotic digital language in which much of the world is conversant. Designed as an electronic device that combines a cellular telephone, web-enabled applications, text, audio and camera, the smartphone is a unique digital tool. At some point between 2018 and 2019 the number of cell phones surpassed the world population of just under eight billion. That does not mean that everyone in the world possesses a smartphone, especially in underdeveloped countries, though broadband subscriptions exceeded five billion by the end of 2018.[11] The portability, immediacy, and economy of the digital smartphone camera have facilitated its use in cinema just as, a generation before, the video camera replaced expensive and unwieldy film cameras in low-budget, independent, or amateur filmmaking. When literally billions of people are “making films” on mobile devices, it follows that filmmakers would adopt (and adapt) a technology that provides easy access, affordability, and surprisingly high resolution for feature-length films. Among many other examples, Sean Baker directed the independent film Tangerine (2015), about a transgender sex worker, shot exclusively on an iPhone 5S, using the FiLMIC Pro app and an anamorphic adapter for widescreen. Even the Hollywood director Steven Soderbergh made the horror film Unsane (2018) on an iPhone 7 Plus in 4K. These directors have utilised a variety of apps and add-ons to create professional grade cinematography on the smartphone. Although there have been examples of visually refined commercials filmed on iPhones (such as that commissioned by the luxury automobile firm Bentley Motors to be shot on an everyday iPhone 5S in 2014), the majority of phone footage is recognisable by its shaky, handheld image-capture instead of a stabilised film frame.[12]

As Kata Szita argues, contemporary “smartphone film and video culture universalises participation and anonymises users and creators.”[13] The popularity of cell phones among filmmakers in developing countries integrates low barriers of technical expertise, low production costs, and free distribution through online streaming. Some of these directors extend the democratisation and anonymisation of the medium to their position as artists, as is the case with the pseudonymous director Tetsuo Lumière, who made the comedic horror cell phone film, Red Bloody Forest (Rojo en el Bosque Sangriento, 2006).[14] As a result, the global filmmakers, either with established auteur credentials or pseudonymous reputations, have produced a new media art form, which has been called iPhone cinema or cell phone cinema, composed of original footage that emulates the haptic, on-the-spot impact of crowd-sourced video.[15]

By virtue of its pocket-ability, the widespread coverage of cellular networks, and the affordances of anonymous clandestine filming, the camera phone has travelled with migrants across international borders and also become an indispensable tool for citizens documenting uprisings in authoritarian countries. From this perspective, phone footage cinema has evolved into a successor of Third Cinema, or “an imperfect cinema,” combining revolutionary participation with its own spectatorship.[16] As practiced by migrants, such as refugees from sub-Saharan Africa or from the Syrian civil war as they travel into the European Union, phone footage is nomadic and deterritorialised. Some migrant films rely entirely on phone footage, such as Hassan Fazili’s auto-documentary Midnight Traveler (2019).[17] The Afghan director films himself with a smartphone as he flees the country with his wife and two daughters after the Taliban puts a price on his head. Citizen documentaries and media projects of resistance to state authority and its control of mainstream media likewise avail themselves of covert phone footage. In Tehran Without Permission (Tehran bedoune mojavez, 2009), shot without authorization of the Islamic Republic of Iran, Sepideh Farsi is able to surreptitiously film people and places in Tehran with a cell phone, moving about unnoticed, as if she were anonymous.[18]

While these films are composed of original phone footage, many global directors rely on anonymous found phone footage, either in part or entirely. In Green Days (Roozahaye Sabz, 2009), Hana Makhmalbaf sets out to document the reformist Green Movement candidacy of Mir-Hossein Mousavi in June 2009. Makhmalbaf sources mobile phone footage shot on the street, as Mousavi’s supporters, marching through Tehran, were met by gunfire and mass arrests by the paramilitary Basij. In his film installation and lecture-performance, The Pixelated Revolution (2012), Rabih Mroué’s remixes found phone footage of the Syrian war that he found on YouTube. At the centre of the project is a montage of video clips that the artist describes as “double shooting,” a visceral moment of confrontation between the citizen’s smartphone and the sniper’s rifle. The fate of the camera phone filmmaker remains unknown, and Mroué zooms into the faces of the government shooters, but as he does so, they “pixelate” into haptic abstractions. In Mroué’s installation the exchanges of shot and counter-shot between an armed militia and citizens with personal phones are marked by anonymity. As Syrian citizens filmed government snipers with their camera phones, the footage was later circulated online, in order to hold the authorities responsible for their murderous brutality. The digital citizen is a global citizen, and these films and media projects of global resistance and revolution cannot look askance at the countless hours of phone footage that have been uploaded – often anonymously or pseudonymously – to online forums and social media platforms.[19]

Phone Footage and the Social Media Image

As we move about the world, our mobile media transfer seamlessly from one network to the next, from AT&T to Vodaphone, without hindrance to access or communication. One of the social consequences of the near-complete saturation of smartphone usage is that almost any event of any consequence (or none) is likely to have been captured on our phones and then uploaded to the internet. So, when one locality is plunged into turmoil, be it Tehran, Cairo, Homs, or Tripoli, the rest of the world is involved, by virtue of the distributed communications of social media.

Many media scholars have pursued the connection between digital networks and Gilles Deleuze’s concept of “the society of control,” with the focus on big data, personal information, and surveillance mechanisms in contemporary society.[20] The theorisation between social media and cinematic modes, however, might still benefit from additional research. Toward the end of Deleuze’s studies in film-philosophy, Cinema 1: The Movement-Image (1983) and Cinema 2: The Time-Image (1985), he suggests that image regimes – the practice of inventing new images and signs – will carry on. Such post-Deleuzian film theorists as Patricia Pisters and Steven Shaviro have deliberated the future of cinema, asking how a Cinema 3 might be envisioned and what might be its subtitle.[21] A common thread in such debates was the recognition that a third regime might be dominated by the digital image. But in the present context, we might need to advance another candidate for the third image regime. Nadav Hochman’s concept of “the social media image” as the “dominant cultural visual form of the 2010s” might fulfil this role because it highlights contemporary visual modes in connection to the changing perception of time.[22] Comparing the continuity and dynamism of the data stream to the nonlinearity and relative stability of the database, Hochman claims that the former introduces a new order of time: “the stream activates a set of co-occurring temporal relations (before/after/at the same time) and thus brings the past, present, and future of many users close together as a simultaneous duration of multiple temporalities.”[23] He describes how online media platforms arrange and classify social media images, relating them to the new models of production and distribution in a networked society. Unlike its celluloid-based predecessors, the social media image is often produced not under the license of a single studio as its intellectual property but rather as the collective production of innumerable users with limited claims to property rights. The social media image may also consist of imperfect, poor, or unedited (phone) footage, in distinct contrast to films that undergo extensive post-production before theatrical releases. The social media image is frequently the product of the amateur videographer rather than the auteur filmmaker; as such, rather than being forever associated with the proper name of the artist, it is preserved in the vast anonymous or pseudonymous digital repository. At the time of this writing, a search for “Arab Spring” on YouTube alone returns about fifty-four million results in under a second.

While some commentators dismiss the tactics of online activism as “slacktivism” and engage in darker readings of networked technologies, others contend that social media activism can contribute to promoting civic engagement and encourage collective action on a global scale.[24] In certain cases, social media platforms may allow the powerless, the minoritarian, and the disenfranchised caught up in social upheaval to bypass state-controlled news media. The link between phone footage, social media, and online activism has been pronouncedly articulated in the wake of the Iranian Green Movement of 2009 and the Arab Spring movement of 2010-12. While Henry Jenkins and others concede that microblogging and vlogging may not have been chiefly responsible for organising the mass demonstrations of the Arab Spring of 2010-12 or the Occupy Wall Street movement of 2011, nevertheless, the instant dissemination of provocative images and terse commentary on social media have assumed such collective power in influencing public opinion—as a call to social change—that mainstream network reportage often trailed in its wake.[25] In her book written shortly after the Arab Spring uprisings, Zeynep Tufekci advances the notion of the “networked protest,” seeking middle ground between dystopian and utopian perspectives on internet technologies.[26] Focusing on multiple case studies of global protest movements in the Middle East and North Africa, she argues that contemporary forms of protest organization differ from earlier modes of planning such as the civil rights movement in the US. In comparison to analogue modes of protest organisation, the expanded global dimension of digital connectivity in personal communication has permitted “networked movements to grow dramatically and rapidly.”[27] From this standpoint, anonymous strategies of filming and uploading of content to the internet could be regarded as a means of countering mass media narratives through citizen activism.[28]

In Creating the Witness: Documenting Genocide on Film, Video, and the Internet, Leshu Torchin explores the documentation of atrocities and injustices in different countries – from the Armenian genocide in Turkey to the war in Darfur, Sudan – by means of such media technologies as film, video, and the internet. At the centre of her attention is the figure of the witness and its changed role due to the influence of new media formats in disseminating information. Torchin argues that audiovisual technologies promote virtual witnessing and help to spread global awareness, transforming audiences into “witnessing publics.”[29] In turn, “witnessing publics” can become “witnessing publicists,” as they mediate and extend the testimonial encounter with the help of internet.[30] For Torchin, this new mode of witnessing is not a simple act of experiencing or disseminating an image or a video but a propagating engagement, which can potentially lead to further acts of civic mobilisation, including in offline formats. To apply Torchin’s theory to my argument, the videos by anonymous camera phone filmmakers can be approached as just one form of witnessing. Anonymous or pseudonymous social media users as “witnessing publics” and “publicists” further extend the encounter with anonymous images by uploading, re-cutting, re-uploading, or commenting on the original footage.

The recent philosophy of affirmation advances a non-dialectical politics of “multitude” as social action and a turn to a new materialism. The writings of Deleuze and Guattari, Lyotard, or Hardt and Negri emphasize difference or “dissensus” rather than oppositions resolved into a political (and potentially totalizing) consensus.[31] Following in the steps of Deleuze’s postulations on modern political, or minor cinema, we can assert parallels between the absent people in minor cinema and the forging of the missing people in the social media image regime, who invent themselves in a global age, creating new awareness. In a Deleuzian sense, this urge is collective but not unifying, and anonymous camera phone filmmakers who come to global protests are not singular but multiple. The missing people of the social media image regime pass information from one voice to another in “free indirect style,” including anonymous modes of disseminating phone footage through online platforms.[32] From this perspective anonymous camera phone filmmakers and social media users act as “intercessors,” whose role, according to Deleuze, can either be performed by minority figures themselves or by writers/filmmakers who speak on their behalf.[33] Global directors, who remediate anonymous phone footage and convert it into cinematic modes, can perform the role of intercessors by becoming-minor, becoming-other, becoming-else. As intercessors, they find a way to counter the “intolerable” by way of fabulation, the speech-act as creative storytelling.[34] This mode may contain a mixture of real and imaginary, colour and black-and-white film, as well as elements of performance. These filmic fabulations work against representation, dislodging comforting and simplified depictions of a moral and ideal world that encourages identification and rejects difference.

Fragments of a Revolution and The Uprising: Filmmaker as Anonymous Participant and Filmmaker as Anarchival Performer

The breakthrough in the use of smartphone footage in cinema came before Unsane and Tangerine premiered globally at the Berlin International and the Sundance Film Festivals. Though less widely distributed or financially successful, Fragments of a Revolution (2011) and The Uprising (2013), films that rely extensively or exclusively on phone footage, nevertheless present themselves as truly significant works of social conscience and consequence. As we have seen, filmmakers wishing to document mass uprisings such as the Green Movement in Iran in 2009 or the Arab Spring in 2010-12 can find a sizeable cache of video clips on the internet that would serve as the anonymous sources of their films. As an Iranian-in-exile, Ana Nyma is an insider-intercessor, because she intercedes between anonymous Iranian image-makers, her friends and compatriots who have sent her emails from Tehran, and those who watch her own film, placing herself, her family in Iran, and her correspondents in considerable danger from the Islamist regime. As an outsider-intercessor, Peter Snowdon’s main activity in the making of The Uprising was to select, remediate, and remix many hundreds of hours of online videos from the Arab Spring revolutions. And yet, he has also met online and in person “with Egyptians in Egypt, with Tunisians in Marseille, with Yemenis in New York, and with Syrians in Brussels,” in order to best give them an authentic voice in their own drama.[35] Both directors curate anonymous phone footage and shape it into cinematic formats, distributing their films on DVDs or screening them at global film festivals and film centres.[36]

Ana Nyma seems to have made two films as an anonymous Iranian director, Fragments of a Revolution (2011) and Remote Control (2015). Though we have seen that filmmakers often went uncredited in early cinema, and so-called orphan films, when recovered, frequently do not retain information regarding their production, in our celebrity-infatuated times, films made by an anonymous director might be rather unconventional. Literary anonymity offers a closer analogy, especially in those cases where the author has sought to avoid political retaliation, imprisonment for slander, or worse extrajudicial harm. In Fragments of a Revolution Ana Nyma becomes a remote anonymous participant in the events she documents, an intercessor who speaks from the point of view of Iranians in exile. In the midst of the Green Movement, Iranians abroad followed the news from home through social media, trying to recreate their version of the protests from the fragmentary video clips. Rather than using her own camera phone – as she cannot be there in person – Ana Nyma participates in the street protests in Tehran through her computer interface. Although Fragments of a Revolution is not a pure example of the “desktop documentary,” which relies on “the computer screen as both a camera lens and a canvas,” Ana Nyma’s computer screen and the documentation of her activities on it are at the centre of the film.[37] Ana Nyma films her desktop with a camera, which is both an aesthetic choice of auto-documentary and a record of her anonymous, but embodied participation in its making. Working in this modality, she types on the laptop screen as she watches numerous video clips, moves folders, uploads footage, responds to emails, and even encounters error screens.[38]

Figure 1: Fragments of a Revolution (Ana Nyma, 2011)

Ana Nyma’s goal is not so much to reconstruct an objective account of the events but to communicate to the spectator the process by which she herself makes sense of the Green Movement protests. The film follows an overlapping chronology, cutting between YouTube videos of the street protests in Tehran that begin on 3 June 2009 and original footage of the documentarian in Paris in January 2010, converging on 11 February 2010. The email exchanged between “anonyme1388” and “azad2009” states: “Eight months have passed since June 2009. The sky of Paris remains grey.” The image changes, and the writing continues: “Yet, for these eight months, it’s as though I’ve been living virtually in Tehran. I don’t know how many times I’ve looked at these distressing pictures. It’s my way of feeling that I’m with you.” The correspondence establishes Ana Nyma’s time and place in the present but also inscribes her forcefully in the past. Her role as an anonymous participant is most obviously expressed by this intersection of correspondence, imagery, and temporality.

Figure 2: Fragments of a Revolution (Ana Nyma, 2011)

Figure 3: Fragments of a Revolution (Ana Nyma, 2011)

The film begins by juxtaposing a shot of the crewmember’s hands as they make a sound check on the film camera with full-screen phone footage of a street protest in Tehran. As the video concludes, the window is tiled to reveal that we have been watching a clip uploaded to YouTube, “June 20, 2009 Iran Raw Footage: 3rdmurder,” for which Ana Nyma’s friend has sent the link, and which the director is archiving on her hard drive.[39] Ana Nyma’s involvement takes the form of textual commentary, as we now see her hands typing on the laptop, on 4 January 2010: “Hello my dear, I looked at the YouTube link that you sent me. I think I’ve found the title for my film.” [40] She then proceeds to type the title of the film itself, which appears in the middle of her computer screen: Fragments of a Revolution. Ana Nyma’s virtual presence is two-fold: she has both a personal investment in the hopes for a post-revolutionary Iran and a filmmaker’s role in splicing together this giant visual puzzle, “some of whose pieces are missing.” As she tries to reconstruct the story of protests, she acts as an intercessor who is neither the producer of these disturbing video clips nor a merely impassive spectator.

Figure 4: Fragments of a Revolution (Ana Nyma, 2011)

Ana Nyma creates many moments of co-participation through her computer screen despite the temporal and spatial divergence. On 10 January 2010, she films Paris by night “in silence,” urging her correspondent to shout from the rooftop because she cannot. She then segues to the 15 June 2009 “March of Silence” in Iran. This co-presence, as if the two narrative threads converged in one time and place, is most apparent near the midpoint of the film. As we view the phone footage of a protest at which the assembled crowd is fired upon from the rooftops by the Basiji, we hear the heavy breathing of an anonymous camera phone filmmaker as they try to escape the violence. The filmmaker is wounded and points the camera phone both at their own bloodied hand and the spatters of blood on the street. Disassociating sound and image, Ana Nyma cuts to the relative calm of a rainy, pedestrian boulevard in Paris, but as the camera passes among the shoppers, we continue to hear on the soundtrack the report of gunshots and the anonymous Iranian filmmaker’s increasingly laboured breathing.

Ana Nyma points out in her interview with Journal du festival Cinéma du Réel that the crew was worried that some of the activists whose images were already familiar to them might be killed or their footage might be erased.[41] It was important for everyone involved in the project not only to bear witness to these images but also to participate actively in the protests through their own digital intervention. But as Torchin acknowledges, connectivity and remote access are not devoid of danger: “Internet technology offers new possibilities for access, exchange, engagement, and participation, but with this spreadability comes risk, as exposure feeds surveillance of restrictive governments.”[42] One may speculate that if Ana Nyma’s true identity were to become known, her own family and associates in Iran would be gravely endangered. In an email exchange dated 19 July 2009, she is instructed not to send “X” any more emails, because they have been arrested. The Iranian state police are known to demand the passwords to email accounts of anyone they detain. If “X” has foolishly not wiped their Inbox, they put themselves and their correspondents in real danger. The state police are especially incensed by pictures and phone footage that are sent out of the country—the very thing that comprises much of Ana Nyma’s film. Sending footage of the street protests abroad constitutes espionage or treason, charges punishable by imprisonment, torture, and execution. With the government severely restricting both foreign and Iranian media from shooting footage of the opposition activities, the only account of the protests could come from the participants themselves. In one anonymous video clip of the Basij militia running amok on the street, the filmmaker is warned that they have been spotted and that the Basiji is training his rifle on them. In another video clip, the person filming is remonstrated not to shoot the interior of the apartment for fear of identifying the occupants.

Figure 5: Fragments of a Revolution (Ana Nyma, 2011)

Only in the final sequence of Fragments of a Revolution does Ana Nyma comment directly on her own anonymous authorship of the film. A woman sits in a chair against a bare wall holding a set of cards. The shot cuts off the woman’s head – enacting a filmic violence on her body – and she does not speak aloud. The fixed camera and deliberate silence suggest that she is being held hostage by her fear of the Islamic Republic of Iran. The first card reads, “I also confess.” What follows is the anonymous testament of the filmmaker. But at the same time, she also invokes the forced confessions of Iranians held prisoner by the state. Twelve anti-government “rioters” during the Ashura mourning ceremonies on 27 December 2009 were made to read confessions before Tehran’s Revolution Court and handed death sentences.[43] She continues, “I confess I did not tell you the whole truth” – a remarkable admission for a documentary filmmaker. She further discloses: “I confess those were not my hands [on the laptop] that I filmed.” There is more: “I confess I did not dare use my voice nor my friends. I confess I’m afraid.” Just as Iranian directors Rasoulof and Panahi withheld crew credits for their films due to Iranian censorship and reprisals, so Ana Nyma offers a final statement regarding her anonymous film: “We would like to thank the long list of the anonymous without whom this film could not have been made. In particular those Iranians who courageously shared their images.” Ana Nyma has striven to protect the identities of the Green Movement protestors, and yet it is only through the selfless act of sharing their anonymous footage that the revolution continues: “this is not the end of the story.” While any hope that the Green Movement might bring a moderate reformist to power in Iran has become “a pile of ashes,” Ana Nyma declares that she is “countless” and the people are multitude.

With the assistance of his co-writer, the French filmmaker Bruno Tracq, Peter Snowdon has researched, curated, and edited The Uprising (2013), without contributing any original footage to the seventy-nine-minute film. In “Remixing the Spring!,” Donatella Della Ratta and Augusto Valeriani show that the curation and remixing of uploaded video clips of the Arab Spring—numbering in the millions—involves hard work including sourcing, selecting, translating, archiving, tagging, and manipulating the footage.[44] Authorship consists not in Snowdon’s own imagery but in the form and aesthetic style that he gives to The Uprising.

Snowdon is meticulous in documenting his sources in the credit roll, providing URLs for the over one hundred YouTube videos used in the film. But as the director of The Uprising, Snowdon is not an archival preservationist but an anarchival performer of the many video clips of which the film is composed. As a film conservator, curator, and archivist, Paolo Cherchi Usai laboured to preserve the holdings of the George Eastman Museum in Rochester, NY at the time of his employment there, especially the films on cellulose nitrate stock made until 1951, which are both combustible and subject to decomposition, and some of which are orphan films. According to Emily Cohen, creative filmmakers such as Bill Morrison identify with the efforts of “orphanistas,” those “who struggle to reshape and reproduce cultural memory and heritage through reviving ‘orphans’ – films abandoned by their makers.”[45] Morrison’s Decasia: The State of Decay (2003) presents a whirling collage of many orphan films on nitrate stock that bubbles, splotches, and streaks into evanescence. Decasia turns the distorted images of an Egyptian Sufi dancer, a Japanese geisha, and a vigorous boxer into visual metaphors, “creating a kind of filmic trance.”[46] Morrison’s role is that of the filmmaker as archival preservationist, as his film rescues the images from the orphanage of decomposition. Morrison’s and Snowdon’s films are both composed of found footage that remains outside of the transactional exchange of commercial media. But if Morrison impresses upon us the decayed state of his objects in the past tense, then Snowdon uses the present-day online phone footage to imagine a future uprising. In the age of post-cinema and the social media image regime, Snowdon regards the video clips uploaded by anonymous and pseudonymous Arab revolutionaries to be part of a “vernacular anarchive.”[47]

The so-called “archival turn” in critical studies in the 1990s was greatly influenced by the works of Jacques Derrida and Michel Foucault.[48] Snowdon acknowledges these thinkers in his book, The People Are Not an Image: Vernacular Video After the Arab Spring, but he more resolutely relies on the concept of the anarchive, which has recently gained purchase among film and media scholars. The Go-To How To Book of Anarchiving, a collection of essays published by the Concordia University’s SenseLab, not only offers perspectives on the definition of the anarchive but also performs as an anarchive, doing what it describes by way of multimodality and hybridity.[49] If the archive is typically approached as a sorting of past records guided by the impulse to preserve and interpret them, the anarchive activates the affective and processual energies within the archive (which the anarchive needs as its support), leading to new creative assemblages and eventualities.[50]

Snowdon’s usage of “vernacular” is indebted to the research of Ivan Illich, who links the term to “people’s resistance to the emerging (or invading) State’s colonization of their everyday forms of life.”[51] The vernacular anarchive, as Snowdon states in his book, consists of videos that are “far from being raw documents of original events which, by the time we see the video, have definitely receded into an irretrievable past.” Rather, “they are explicitly or implicitly complex constellations of time and space,” not just media objects but the “distributor of energy” (author’s emphasis).[52] Therefore, his goal is not to preserve these images as a record of what is past but rather to imagine an uprising in the future tense, as the video clips are constantly being uploaded, deleted, re-watched, shared, and commented upon. For Snowdon, then, the vernacular videos of the Arab Spring are an anarchive of “embodied” and “performative” collective practices, which activate new potential forms of living through both online and offline engagement (author’s emphasis).[53] As Brian Massumi emphasises, “The anarchive is by nature something to be performed rather than presented” (author’s emphasis).[54] Snowdon himself acts as an anarchival performer, as he sorts and sifts through not only massive amounts of online phone footage but also “blog posts, tweets, Facebook status updates, newspaper articles, and academic essays.”[55] Moreover, Snowdon relies on multimodality and cross-platforming – the descriptors Massumi uses in relation to anarchiving – as his project encompasses the film (The Uprising), the subsequent book (The People Are Not an Image), and the Vimeo digital companion that features all video clips discussed in the book.[56]

The Uprising is not a methodically documented account of revolutions governed by the principles of the archive. It is not a “filing cabinet” but more of an “overstuffed folder that jams the rollers sending random papers to the ground, remixing their contents.”[57] Snowdon’s film is guided by an improvisational anarchival impulse, as it envisions a revolution yet to come. In contrast to the reconstructed temporal sequence of events in Fragments of a Revolution, Snowdon’s The Uprising manipulates the chronology of the Arab Spring, stating at its outset, “The revolution that this film imagines is based on several real revolutions.” “Imagining” a global revolution is a form of futurity, which is tied to the production and circulation of video clips by anonymous filmmakers and anonymous or pseudonymous social media users as the missing people.[58]

The Uprising begins with tremulous phone footage of a tornado approaching Huntsville, Alabama in 2010, a seemingly unrelated clip that sets the energy of the future revolution in motion. The sound of lashing rain and electrical transformers exploding is overlaid in a contrapuntal montage with beseeching voices of the Arab Spring participants. We hear the “Last Broadcast of Mohammed Nabbous,” who is killed in the Libyan uprising, with a message from his widow; the vlog of Asmaa Mahfouz that describes the self-immolation of four men that instigated the revolution in Egypt; and similar broadcasts from Syria and Bahrain, all of which have been uploaded to YouTube in 2011 by anonymous or pseudonymous users. One man declares in English that we should thank God we are living in the year 2011 when we have access to internet technology that bears witness to atrocities and bloodbaths that might have been suppressed before social media. This stunning interstice between the tornadic image and the cacophonous, contrapuntal sound of voices from the countries of the Arab Spring introduces Snowdon’s performance of an anarchive.

Figure 6: The Uprising (Peter Snowdon, 2013)

Figure 7: The Uprising (Peter Snowdon, 2013)

As a framing device, the film ends with a quotation by the anarchist Russian philosopher Pyotr Kropotkin, who compares revolution to a crashing “cyclone,” or a “social gale” born of countless years of tyranny, inequality, and mistreatment.[59] The maelstrom of protests in Egypt, Tunisia, Libya, Syria, Bahrain, and Yemen during the Arab Spring is structured in chapters that count down from “Seven Days Ago” until “Today,” ending with another clip of a tornado in Alabama in 2011, thus forming an imaginary global uprising. Snowdon is the outsider-intercessor in that uprising on the screen, born from the whirlwind of anonymous phone footage. There are video clips of the Tahrir Square demonstrations in Cairo, Egypt in 2011; of massacres in Dera‘a, the epicentre of the war in Syria; and of the Tunisian (Jasmine) Revolution in January 2011. The serial montage of video clips from different countries effects a collective anonymity in place of any causal analysis of the uprisings: images from Bahrain, Libya, and Syria are spliced together but represent similar moments in the outrage and collective spirit of the people. Performing an anarchive through a series of affective in-betweens, Snowdon “looks for a different kind of potential for feeling, not immediately structured, but in passage, in a swerve, veering away from the given” (author’s emphasis).[60] While we catch glimpses of different national flags – a trope of the protest marches – and the denunciations of dictators by name, the anarchival film documents the collective “duty to be free.”

Figure 8: The Uprising (Peter Snowdon, 2013)

Figure 9: The Uprising (Peter Snowdon, 2013)

The video clip, “Protest in Souq Al Jumma–Tripoli,” which Snowdon refers to as “The Death of Ali Talha” in The People Are Not an Image, immediately precedes the montage sequence in The Uprising that I describe in my introduction.[61] The video is shot on the Day of Rage on 17 February 2011 during the Libyan Revolution against Muammar Gaddafi. In the chapter of The Uprising entitled “6 Days Ago,” protestors march through the Tripoli district of Tajura towards the waterfront, where the crowd surges in chaotic rushes and is driven back by state security forces. There is intermittent gunfire from the unidentified militia. The smartphone is shakily held sideways as the filmmaker first runs toward the sea, pauses, and then turns in retreat along the boulevard. Unlike the film camera that is held to the cinematographer’s eye, the camera phone is usually held at arm’s length, a prosthetic device that likewise points and shoots. Suddenly, someone cries out, “There is no God but God! God loves the martyr!” as the body of a man with bloodied head is carried facedown past the filmmaker, spattering a trail of blood along the pavement. The attention of the anonymous person, who is now presented to us as a shadow-figure with the camera phone in hand, is drawn back to a blood-soaked jacket on the ground. “Are his papers there? Let’s see who it is,” a man asks. His name is Ali Talha. In his longer account of “The Death of Ali Talha,” Snowdon notes that he could find little more information regarding Ali Mohammed Talha, who gave his life for the revolution.[62] He is granted a proper name in death, but the visceral shock of his martyrdom is captured and uploaded to YouTube by a pseudonymous poster, “17thFebRevolution.”

Figure 10: The Uprising (Peter Snowdon, 2013)

Figure 11: The Uprising (Peter Snowdon, 2013)

While Ana Nyma conceals her own identity and those of her confidants in Tehran out of concern for their safety, Snowdon asserts that the circulation of video clips posted anonymously or pseudonymously on social media sites makes them common property. The anonymity of these images and their postings has less to do with the tactical need to protect the filmmaker from identification and retaliation. Rather, these images express a “strategic” anonymity, because their circulation cannot be controlled by the state: “these videos do not and cannot belong (legally) to the person who may happen to have ‘made’ them, because they belong (morally) to all those who make the revolution,” and die for its cause.[63] The anonymous filmmaker of “Protest in Souq Al Jumma–Tripoli” remains unknown, but there is no need for his identification because these videos of the Arab Spring speak for all the missing people and for their collective power.

In the twenty-first century, the moving image has become truly transnational, a product of the globalisation that produces and distributes smartphones and creates the networked systems that facilitate their use. In this article, I have demonstrated that the social media image may exhibit various forms of anonymity with respect to phone footage: images may be produced on a personal camera phone device; posted privately by any individual with internet access; shared instantly on a network beyond the control of their maker; and taken up by global film directors. Further, I have distinguished two different modes in the use of anonymous phone footage by global directors as intercessors. In the first, a relatively rare mode, anonymous filmmakers such as the Iranian documentarian Ana Nyma in Fragments of a Revolution demonstrate the desire for exposing injustice, brutality, and corruption, calling out for social transformations or regime change. As an anonymous participant, Ana Nyma takes part in the Iranian Green Movement remotely through her laptop, retaining her own anonymity while also sharing in the collective anonymity of her sources. In the second mode, the filmmaker Peter Snowdon identifies himself as the author of The Uprising, comprised entirely of phone footage of the Arab Spring. Snowdon presides over the film as an anarchival performer, curating and remixing numerous video clips that have been uploaded anonymously or pseudonymously to social media platforms. Relying on phone footage as one of the strategies of anonymous cinema in the global age, both filmmakers create their own vision of history in opposition to the ideological representations that proliferate in state-controlled and broadcast media.


Notes

[1] These two video clips of the Arab Spring protests are featured in Peter Snowdon’s found footage film, The Uprising (2013). Despite the seeming affective continuity, one moment we are in Bahrain in March 2011; in the next moment – in Syria in April 2011 (See “Bahrain riot police use gun against protestors 13-03-2011,” YouTube, 13 March 2011, Uploaded by CITIZENARENA—BAHRAIN, https://www.youtube.com/watch?v=ZEV_iH9keVE; “Massacre in Daraa, Syria, April 22, 2011,” YouTube, 22 April 2011, Uploaded by IZRA’ DARAA, https://www.youtube.com/watch?v=wbeuYtFmcyQ. The links to the videos are listed in the final credit roll of Snowdon’s film. The latter clip appears to have been deleted from YouTube). In the first clip, we see the national flag of Bahrain, however Snowdon’s method of montage encourages the sense that the action might be happening in any country of the Arab Spring. The affective energy in this montage sequence is activated by the chance encounters between sounds and colours (such as the sound of gunfire or the blue colour of the shirts worn by two different men in the clips). The editing of the clips reveals Snowdon’s style of the filmmaker as anarchival performer, to be discussed further in the article.

[2] Among other sources, Deleuze references the missing people and the intercessors in Cinema 2: The Time-Image. Gilles Deleuze, Cinema 2: The Time-Image, trans. Hugh Tomlinson and Robert Galeta (Minneapolis: University of Minnesota Press, 1989), 204 –15.

[3] On the concept of the anarchive, see my analysis of Snowdon’s The Uprising.

[4] The filmmaker has employed both designations in her career, Anonymous and Ana Nyma.

[5] Peter Snowdon, The People Are Not an Image: Vernacular Video After the Arab Spring (London and New York: Verso, 2020), 1–21.

[6] Robert J. Griffin, “Anonymity and Authorship,” New Literary History 30, no. 4 (1999): 877. For further discussion of literary anonymity, see Robert J. Griffin, ed. The Faces of Anonymity: Anonymous and Pseudonymous Publication from the Sixteenth to the Twentieth Century (New York and Hampshire, England: Palgrave Macmillan, 2003).

[7] Anonymous (A Senior Trump Administration Official), A Warning (New York: Twelve, 2019).

[8] Wendi A. Maloney, “1912 Amendment Adds Movies to Copyright Law,” Copyright Lore, March 2012, 16, accessed 6 June 2021, https://www.copyright.gov/history/lore/pdfs/201203%20CLore_March2012.pdf. See also Peter Decherney, Hollywood’s Copyright Wars: From Edison to the Internet (New York: Columbia University Press, 2013). For example, he notes that many early films were legally protected as photographs, 13.

[9] Jane M. Gaines, “Anonymity: Uncredited and Unknown in Early Cinema,” in A Companion to Early Cinema, ed. André Gaudreault and Nicolas Dulac (New York: John Wiley & Sons, 2012), 443–59.

[10] Dan Streible, “The Role of Orphan Films in the 21st-Century Archive,” Cinema Journal 46, no. 3 (2007): 124–28.

[11] Mike Murphy, “Cellphones Now Outnumber the World’s Population,” Quartz, 29 April 2019, accessed 6 June 2021, https://qz.com/1608103/there-are-now-more-cellphones-than-people-in-the-world/.

[12] V. Renée, “This New Ad for Bentley Was Shot on the iPhone 5S & Edited on an iPad Air Right Inside the Car,” No Film School, 17 May 2014, accessed 5 June 2021, https://nofilmschool.com/2014/05/new-ad-for-bentley-shot-on-iphone-5s.

[13] Kata Szita, “New Perspectives on an Imperfect Cinema: Smartphones, Spectatorship, and Screen Culture 2.0,” NECSUS: European Journal of Media Studies 9, no. 1 (2020): 34. Szita refers to Sally Potter’s Rage (2009) as an example of cell phone aesthetics.

[14] See Eduardo Ledesma, “Cell Phone Cinema: Latin American Horror Flicks in the Post-Digital Age,” Revista de Estudios Hispánicos 53, no. 3 (2019): 821–54.

[15] See, for example, Tony Myers, “‘Tangerine’ and iPhone Cinema,” Videomaker 31, no. 5 (Nov. 2016): 48+, Gale Academic OneFile, accessed 24 May 2021, link.gale.com/apps/doc/A470868754/AONE?u=sunybuff_main&sid=AONE&xid=242c9ebf.

[16] See Kata Szita, “New Perspectives on an Imperfect Cinema.” See also Juan García Espinosa, “For an Imperfect Cinema,” in Twenty-Five Years of the New Latin American Cinema, ed. Michael Chanan (London: British Film Institute, 1983), 28–33.

[17] I thank Susan McWhinney for drawing my attention to this example.

[18] I thank Susan McWhinney for drawing my attention to this example.

[19] Other recent conceptualisations of phone footage cinema include “desktop documentary,” pioneered by the video essayist Kevin B. Lee, which has its counterpart in the “desktop fiction film” or “screenmovie genre,” popularized by the director Timur Bekmambetov. Kevin B. Lee, “Kevin B. Lee on Desktop Documentary,” Reframe: Research in Media, Arts and Humanities, 2015, accessed 5 June 2021, https://reframe.sussex.ac.uk/conversations/archive2015/kevin-b-lee/. Timur Bekmambetov, “Rules of the Screenmovie: The Unfriended Manifesto for the Digital Age,” Moviemaker, 22 April 2015, accessed 5 June 2021, https://moviemaker.com/unfriended-rules-of-the-screenmovie-a-manifesto-for-the-digital-age/. As Bekmambetov notes, what stirs the audience’s interest in the screenmovie genre is the pervasive sense of anonymity in online interactions, which permits “users to communicate without leaving their comfort zone,” n. pag. Chloé Galibert-Laíné puts desktop documentaries, along with compilation films such as Snowdon’s The Uprising, under the rubric of “netnographic” films (“net” + “ethnographic”). She also includes here other modalities in which filmmakers appropriate and re-edit the uploaded content of an online community, as in Grégoire Beil’s Roman National (2018), complete with scrolling text commentary and emojis. Chloé Galibert-Laíné, “Netnographic Cinema as a Cultural Interface,” Iluminace 32, no. 2 (2020): 53–69.

[20] Gilles Deleuze, “Postscript on the Societies of Control,” October 59 (Winter, 1992): 3–7. See, for example, Deleuze and New Technology, eds. David Savat and Mark Poster (Edinburgh: Edinburgh University Press, 2009).

[21] See Patricia Pisters, The Neuro-Image: A Deleuzian Film-Philosophy of Digital Screen Culture (Stanford, CA: Stanford University Press, 2012); Steven Shaviro, “The Rhythm-Image,” keynote lecture delivered at the Thinking Through Deleuze: Nomadic Subjects, Global Citizenship and Posthumanism Conference, Brock University, St. Catherines, Ontario, February 6–8, 2015, accessed 6 June 2021, www.shaviro.com/Presentations/Third/#/.

[22] Nadav Hochman, “The Social Media Image,” Big Data & Society, July–December 2014: 1.

[23] Hochman finds this new order of time enacted in such artistic projects as Christian Marclay’s video installation, The Clock (2010), in which the data stream presents “an expression of the desire for a film to become a contemporary image.” “The Social Media Image,” 11.

[24] See, for example, Evgeny Morozov, The Net Delusion: The Dark Side of Internet Freedom (New York: Public Affairs, 2011); and Henry Jenkins, Sam Ford, and Joshua Green, eds. Spreadable Media: Creating Value and Meaning in a Networked Culture (New York and London: New York University Press, 2013).

[25] Henry Jenkins, “Twitter Revolutions?” Blog, n.d., accessed June 6, 2021, https://spreadablemedia.org/essays/jenkins/index.html.

[26] Zeynep Tufekci, Twitter and Tear Gas: The Power and Fragility of Networked Protest (New Haven and London: Yale University Press, 2017), 263.

[27] Tufekci, Twitter and Tear Gas, xii.

[28] Tufekci also discusses social media specifications regarding the issues of privacy and anonymity. Whereas some online platforms operate under real name policies (Facebook), others allow anonymity or pseudonymity (Reddit, YouTube), Twitter and Tear Gas, 171. It should also be noted that retaining complete online anonymity might be difficult unless significant precautions are taken. One immediate concern is metadata associated with the use of a specific platform (geo-positioning) or extended online activities (email accounts). See, for example, Zoraida Esteve, Asier Moneva, and Fernando Miró-Llinares, “Can Metadata Be Used to Measure the Anonymity of Twitter Users? Results of a Confirmatory Factor Analysis,” International e-Journal of Criminal Science, Artículo 4, Número 13 (2019), accessed 7 June 2021, http://www.ehu.es/inecs; or Matthias Marx, Erik Sy, Christian Burkert, and Hannes Federrath, “Anonymity Online – Current Solutions and Challenges,” in Privacy and Identity Management: The Smart Revolution, ed. M. Hansen, E. Kosta, I. Nai-Fovino, and S. Fischer-Hübner (Heidelberg: Springer, 2017), 38–55. Accessed 5 June 2021, https://doi.org/10.1007/978-3-319-92925-5_4.

[29] Leshu Torchin, Creating the Witness: Documenting Genocide on Film, Video, and the Internet (Minneapolis: University of Minnesota Press, 2012), 3.

[30] Torchin, Creating the Witness, 17.

[31] See Michael Hardt and Antonio Negri, Multitude: War and Democracy in the Age of Empire (New York: Penguin, 2004). Jean-François Lyotard, The Differend: Phrases in Dispute, trans. Georges Van den Abbeele (1983; Minneapolis: University of Minnesota Press, 1989).

[32] Deleuze, Cinema 2, 242.

[33] Deleuze, Cinema 2, 152.

[34] Deleuze, Cinema 2, 222.

[35] Snowdon, The People Are Not an Image, 17. In a similar vein, Deleuze refers to the French filmmaker and anthropologist Jean Rouch as an intercessor, who is not a third-world filmmaker himself but one who “has done so much to put the West into flight, to flee himself.” Deleuze, Cinema 2, 223. Snowdon also had a two-month residency in post-revolutionary Egypt, during which he screened his film to audiences for their response.

[36] I watched Ana Nyma’s Fragments of a Revolution on a DVD, and I ordered her other film, Remote Control, to be projected on-screen at the Global Film Festival that I curate in Buffalo, NY. The first time I viewed Snowdon’s The Uprising was not on my computer screen but in a screening room with the director in attendance, at the Squeaky Wheel Film and Media Arts Center in Buffalo, NY.

[37] Lee, “Kevin B. Lee on Desktop Documentary,” n.pag.

[38] As she will reveal at the end of the film, Ana Nyma uses a stand-in for reasons of anonymity. In my description of the film, I will refer to Ana Nyma both as the director and as the on-screen persona.

[39] The pseudonymous accounts of the users whose footage Ana Nyma is watching include “dochartagn,” “Iranlover100,” “Pelve17,” and “Sherlock72.”

[40] This and subsequent quotations are from the on-screen, typed text of Fragments of a Revolution.

[41] Interview with Ana Nyma, Journal du festival Cinéma du Réel, Dimanche 27 March 2011, n.pag.

[42] Torchin, Creating the Witness, 18.

[43] Ashura is a major holy day on which public mourning rituals for Muslim martyrs are conducted. The “rioters” were mourning not the Martyrs of the Revolution but those killed on the street or in captivity during the Green Movement.

[44] Donatella Della Ratta and Augusto Valeriani, “Remixing the Spring!: Connective Leadership and Read-write Practices in the 2011 Arab Uprisings,” CyberOrient 6, no. 1 (2012): 52–76.

[45] Emily Cohen, “The Orphanista Manifesto: Orphan Films and the Politics of Reproduction,” American Anthropologist 106, no. 4 (2004): 719.

[46] Cohen, “The Orphanista Manifesto,” 723.

[47] Snowdon, The People Are Not an Image, 13. See also Snowdon, “The Revolution Will be Uploaded: Vernacular Video and the Arab Spring,” Culture Unbound 6 (2014): 401–29.

[48] See Jacques Derrida, Archive Fever: A Freudian Impression, trans. Eric Prenowitz (Chicago: University of Chicago Press, 1998); and Michel Foucault, “Nietzsche, Genealogy, History,” in Language, Counter-Memory, Practice: Selected Essays and Interviews, ed. D. F. Bouchard (Ithaca: Cornell University Press, 1977), 139–64.

[49] Andrew Murphie, ed., The Go-To How To Book of Anarchiving (Montréal: The SenseLab, 2016).

[50] Brian Massumi, “Working Principles,” in The Go-To How To Book of Anarchiving, ed. Andrew Murphie, 6-7.

[51] Snowdon, The People Are Not an Image, 14.

[52] Snowdon, The People Are Not an Image, 52.

[53] Snowdon, The People Are Not an Image, 14.

[54] Brian Massumi, “Materializations of the Anarchive: Anarchival Propositions,” in The Go-To How To Book of Anarchiving, ed. Andrew Murphie, 46.

[55] Snowdon, The People Are Not an Image, 16.

[56] Massumi, “Working Principles,” 6-7.

[57] Andrew Goodman, “IF,” in The Go-To How To Book of Anarchiving, ed. Andrew Murphie, 98.

[58] See Deleuze, Cinema 2, 216. Snowdon employs the reference to “the missing people” as one of two epigraphs for The People Are Not an Image.

[59] Snowdon notes the etymological link between “anarchy” and “anarchive,” The People Are Not an Image, 20. The full quotation by Kropotkin is as follows: “It is no use to sneer and cry, ‘why these revolutions?’ No use for the sailor to scorn the cyclone and cry, ‘why should it approach my ship?’ The gale has originated in times past, in remote regions. Cold mist and hot air have been struggling long before the great rupture of equilibrium – the gale – was born. So it is with social gales also. Centuries of injustice, ages of oppression and misery, ages of disdain of the subject and poor, have prepared the storm.” Pyotr Kropotkin, “The Coming Revolution” (1 October 1886), reprinted in Freedom: A Journal of Anarchist Socialism 1, no. 1, accessed 6 June 2021, https://theanarchistlibrary.org/library/freedom-press-london-the-coming-revolution.

[60] Murphie, “‘Where Are the Other Places?’: Archives and Anarchives,” in The Go-To How To Book of Anarchiving, ed. Andrew Murphie, 42.

[61] Snowdon, The People Are Not an Image, 97–107; “Protest in Souq Al Jumma–Tripoli,” originally posted by 17thFebRevolution, on 27 February 2011, at youtube.com/watch?v=RdlBRgioBFc. The video clip is no longer available on YouTube, but it can be viewed on the companion Vimeo site for Snowdon’s book, The People Are Not an Image, https://vimeo.com/channels/thepeoplearenot, at https://vimeo.com/49182496. About two minutes of the 5:13 video clip are used in The Uprising. Accessed 5 June 2021.

[62] Snowdon, The People Are Not an Image, 105.

[63] Snowdon, The People Are Not an Image, 7.

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Marx, Matthias, Erik Sy, Christian Burkert, and Hannes Federrath. “Anonymity Online – Current Solutions and Challenges.” In Privacy and Identity Management: The Smart Revolution, ed. M. Hansen, E. Kosta, I. Nai-Fovino, and S. Fischer-Hübner, 38–55. Heidelberg: Springer, 2017. Accessed 5 June 2021, https://doi.org/10.1007/978-3-319-92925-5_4.

Massumi, Brian. “Materializations of the Anarchive: Anarchival Propositions.” In The Go-To How To Book of Anarchiving, ed. Andrew Murphie, 45–46.

Massumi, Brian. “Working Principles.” In The Go-To How To Book of Anarchiving, ed. Andrew Murphie, 6-7.

Morozov, Evgeny. The Net Delusion: The Dark Side of Internet Freedom. New York: Public Affairs, 2011.

Murphie, Andrew, ed. The Go-To How To Book of Anarchiving. Montréal: The SenseLab, 2016.

Murphie, Andrew. “‘Where Are the Other Places?’: Archives and Anarchives.” In The Go-To How To Book of Anarchiving, ed. Andrew Murphie, 41–43.

Murphy, Mike. “Cellphones Now Outnumber the World’s Population.” Quartz, 29 April 2019, accessed 6 June 2021, https://qz.com/1608103/there-are-now-more-cellphones-than-people-in-the-world/.

Myers, Tony. “‘Tangerine’ and iPhone Cinema.” Videomaker 31, no. 5 (Nov. 2016): 48+. Gale Academic OneFile, accessed 24 May 2021, link.gale.com/apps/doc/A470868754/AONE?u=sunybuff_main&sid=AONE&xid=242c9ebf.

Pisters, Patricia. The Neuro-Image: A Deleuzian Film-Philosophy of Digital Screen Culture. Stanford, CA: Stanford University Press, 2012.

Renée, V. “This New Ad for Bentley Was Shot on the iPhone 5S & Edited on an iPad Air Right Inside the Car.” No Film School, 17 May 2014, accessed 5 June 2021, https://nofilmschool.com/2014/05/new-ad-for-bentley-shot-on-iphone-5s.

Savat, David, and Mark Poster, eds. Deleuze and New Technology. Edinburgh: Edinburgh University Press, 2009.

Shaviro, Steven. “The Rhythm-Image.” Keynote lecture delivered at the Thinking Through Deleuze: Nomadic Subjects, Global Citizenship and Posthumanism Conference, Brock University, St. Catherines, Ontario, February 6–8, 2015, accessed 6 June 2021, www.shaviro.com/Presentations/Third/#/.

Snowdon, Peter. The People Are Not an Image: Vernacular Video After the Arab Spring. London and New York: Verso, 2020.

Snowdon, Peter. “The Revolution Will be Uploaded: Vernacular Video and the Arab Spring.” Culture Unbound 6 (2014): 401–29.

Streible, Dan. “The Role of Orphan Films in the 21st Century Archive.” Cinema Journal 46, no. 3 (2007): 124–28.

Szita, Kata. “New Perspectives on an Imperfect Cinema: Smartphones, Spectatorship, and Screen Culture 2.0.” NECSUS: European Journal of Media Studies 9, no. 1 (2020): 31–52.

Torchin, Leshu. Creating the Witness: Documenting Genocide on Film, Video, and the Internet. Minneapolis: University of Minnesota Press, 2012.

Tufekci, Zeynep. Twitter and Tear Gas: The Power and Fragility of Networked Protest. New Haven and London: Yale University Press, 2017.

Filmography

The Act of Killing. Directed by Joshua Oppenheimer, Christine Cynn, and Anonymous. Denmark, Norway, United Kingdom, Final Cut for Real, 2012.

The Clock. Video installation by Christian Marclay. Tate, London, 2010.

Decasia: The State of Decay. Directed by Bill Morrison. United States, Bill Morrison Film, 2003.

Devil’s Freedom (La Libertad del Diablo). Directed by Everardo González. Mexico, Animal de Luz Films, 2018.

Fragments of a Revolution (Fragments d’une revolution). Directed by Anonymous. France, Mille et Une Films, 2011.

Green Days (Roozahaye Sabz). Directed by Hana Makhmalbaf. Iran, Makhmalbaf Film, 2009.

Manuscripts Don’t Burn. Directed by Mohammad Rasoulof. United Kingdom, Kino Lorber, 2013.

Midnight Traveler. Directed by Hassan Fazili. Qatar, Old Chilly Pictures, 2019.

The Pixelated Revolution. Video installation by Rabih Mroué. Museum of Modern Art, New York, 2012.

Rage. Directed by Sally Potter. United States, Adventure Pictures and Vox3 Films, 2009.

Remote Control (Télécommande). Directed by Anonymous. France, L’Atelier documentaire, 2015.

Red Bloody Forest (Rojo en el Bosque Sangriento). Directed by Tetsuo Lumière. Argentina, 2006. Accessed 5 June 2021, https://www.youtube.com/watch?v=SINsGagzVJI.

Roman National. Directed by Grégoire Beil. France, Bad Manners, 2018.

Tangerine. Directed by Sean Baker. United States, Duplass Brothers Productions, 2015.

Taxi. Directed by Jafar Panahi. Iran, Jafar Panahi Film Productions, 2015.

Tehran Without Permission (Tehran bedoune mojavez). Directed by Sepideh Farsi. Iran, France, Rêves d’Eau Productions, 2009.

Unsane. Directed by Steven Soderbergh. United States, Bleecker Street, 2018.

Unfriended. Directed by Timur Bekmambetov. United States, Bazelevs Production, 2014.

The Uprising. Directed by Peter Snowdon. Belgium and UK, Rien à Voir Production, 2013.

You Don’t Like the Truth: 4 Days Inside Guantánamo. Directed by Luc Côté and Patricio Henríquez. Canada, Les Films Adobe, 2010.

I would like to thank my anonymous reviewers for their valuable comments on an earlier draft of this article.

Author Biography
Tanya Shilina-Conte is Assistant Professor of Global Film Studies at the University at Buffalo, SUNY. She teaches a wide variety of courses in Film and Media Theory, Cinema in the Post-media Age, and Global Film and Media. Her research has been published or is forthcoming in Screen, Film-Philosophy, Studia Phænomenologica, Word & Image, Iran Namag, Leitura: Teoria & Pratica, Studia Linguistica, and Border Visions: Identity and Diaspora in Film. She is the founder of the Center for Global Media at the University at Buffalo and curator of the Global Film Series held at the Burchfield Penney Art Center, Buffalo, NY. Her book manuscript, Black Screens, White Frames: Gilles Deleuze and The Interstices of Cinema, is under contract with Oxford University Press. She is currently working on a new book, Anonymous Cinema in the Global Age.

 

 

Cinema and the Wealth of Nations: Media, Capital, and the Liberal World System

By Lee Grieveson
University of California Press, 2018

Reviewed by Maria Fernanda Miño Puga, University of St Andrews
DOI: 10.15664/fcj.v0i18.2264

Lee Grieveson’s Cinema and the Wealth of Nations. Media, Capital, and the Liberal World System (2018) constitutes a must-read text for those interested in media history and its relationship to wider power structures.  The title references The Wealth of Nations by Adam Smith, first published in 1776, containing the basic principles that later defined liberal capitalism.  The author parallels this political ideology with the development of cinema and accompanying media (radio and television), both emerging at a moment in which power dynamics were gradually shifting from a British imperial dominance to an American trade hegemony.  In doing so, Grieveson examines a corporate media structure that both symbolizes and disseminates free market ideas, limited state interventionism, and consumerism. The author uses this analysis to draw attention to the current state of affairs, offering a direct call to action for those involved in film research, and other related fields.

Consisting of 465 pages, the book is divided into thirteen chapters, a list of notes, and a complementary Sources and Bibliography section.  These last two segments, encompassing almost a third of the page count, attest for the nuance in research provided by Grieveson.  The text moves effortlessly through a vast array of information, untangling historical events, technological advances, political decisions, and their effects on the global economy.  Grieveson chooses not to focus solely on cinema, at times prioritizing the expansion of radio (Chapter 9), television, or corporate public relations (Chapters 10 to 13), to underline the interconnectedness between these apparent distant histories.  While most of the book centres on American and British cases, Grieveson is careful to also include examples from Asia, Africa, and Latin America, as a means to emphasize the scale of influence of liberal capitalism, a philosophy inevitably linked to foreign policy.

After a detailed introduction in Chapter 1 (“The Silvers Screen and the Gold Standard”), Chapter 2 focuses on a specific event, the Panama-Pacific International Exposition in 1915.  Alluding to the Panama Papers scandal (the chapter is titled “The Panama Caper”), Grieveson highlights the use of infrastructural achievement, in this case the completion of the Panama Canal, to promote capital-driven progress.  Pedagogical films included in the exhibition suggests that cinema was already employed by state and private agencies to communicate a particular set of economic practices, aimed towards such progress.  As Grieveson would argue, the novelty of new trade routes in international commerce became attached to the novelty of motion pictures and the ideologies communicated through them, mainly those in favour of free trade and wealth generation.

This argument is developed throughout the book, culminating in another event, the 1939 New York World’s Fair, discussed in Chapter 13.  But before coming full circle, Grieveson delves into a complex structure of corporate and state interests, focused on capital.  Chapter 3, for instance, explores concepts like “capital world system” and “liberal political economy”, here attributed to the “long century” between America’s independence (and Adam Smith’s publication) in 1776, and the beginning of World War I in 1914.  While cinema takes a back stand in this chapter, this framework informs subsequent interpretations on state-sponsored propaganda during wartime, with comparable institutions on both sides of the Atlantic, detailed in Chapter 4 (“Liberty Bonds”).

The “State of Extension” in Chapter 5 includes the use of pedagogical films to promote expected codes of conduct in working class America.  Networks comprised by existing organisations such as schools, universities, and churches, served as an extended arm for corporate and state film exhibition, not only influencing individual behaviour, but also fostering major infrastructural endeavours.  Again, the idea of cinema fuelling capital-driven progress is reinforced by Grieveson, this time concentrating on the narratives propagated through these networks, studied in Chapter 6 (“The Work of Film in the Age of Fordist Mechanization”) and 7 (“The Pan-American Road to Happiness and Friendship”). According to the author, employee training films and corporate advertisement engaged in similar strategies as state and international lobbying, converging in “good neighbour” narratives and the so-called American dream.  As Grieveson summarizes: “Policy was encoded in character and became narrative” (147).

Turning to the British scenario, a comparable assessment is concluded in Chapter 8 (“Highways of Empire”).  Grieveson examines the institutions that helped circulate state-produced media in British territories.  For the author, colonies were defined by the goods they produced, with educational films projecting a particular image of the empire in order to ensure free trade and orderly compliance.  It is in this context that documentary emerged as a film practice, which Grieveson expands and later associates to the League of Nations, or “League of Corporations” in Chapter 9.  Through this institution, Grieveson contends that upcoming interpretations of security and freedom grew gradually appended to the establishment of free market dynamics in a liberal world order.

The last four chapters of the book move to a more localised analysis of media structures in America, and their effects on today’s society. Chapter 10 (“The Silver Chains of Mimesis”) reviews early theories on collective behaviour or ‘mimesis’, and how these were later applied to corporate media strategies by means of public relations.  Grieveson contends that PR offices represented an example of media convergence, carefully designed to secure capital during the studio system era.  In this sense, Chapter 11 (“The Golden Harvest of the Silver Screen”) exposes monopolistic practices in film production and exhibition, with banking investors heavily influencing the development of sound and theatrical distribution.  Corporate public relations are also mentioned in Chapter 12 (“Welfare Media”), in the wake of the 1929 stock market collapse, and Franklin D. Roosevelt’s New Deal.  Grieveson suggests that a more “militant” capitalism surfaced during this period, aimed towards maintaining a state-free corporate system, while also neutralising the red scare of communism.

Certainly, Grieveson’s critique of liberal capitalism is evident throughout the book but made explicitly clear in Chapter 13 (“The World of Tomorrow – Today!”).  The author does not hesitate in using terms like “manufacturing consent” and “control of populations” when referring to capitalist media practices.  Fast-forwarding to recent events, including the Cold War and the resulting “neoliberalisation of media”, Grieveson challenges the reader to take a more critical and tangible stance.  Particularly for those in academia, Grieveson encourages interdisciplinary discussions that move away from mere textual analysis of market-centred cinema, to also include pedagogic films and similar media circulated in broader societal contexts.

Establishing a clear position could be perceived as bias, or distant from scholarly objectivity.  However, to Grieveson’s credit, the book manages to offer a political view substantiated via an extensive body of evidence.  While interpretations can move across the political spectrum, these findings can surely add to further studies in any related field, regardless of ideological association.  Moreover, adding to a remarkable methodological and historical approach, this book can also be studied as a reflection on current affairs.  The questions raised by Grieveson are valid reactions to the concerns of today’s world, which surely can find echoes in academia, as well as more mainstream forums of debate.

Letter from the Editors

Dear Reader,

Welcome to Issue 18 of Frames Cinema Journal, “Phone Camera at the Intersection of Technology, Politics, and Transmedia Storytelling”!

This issue centres on the phone camera, a device which has garnered increasing attention, both as an effective political tool amidst recent and current global events, and as an apparatus facilitating new communicative strategies. For years, too closely associated with the vernacular, the phone camera has evaded critical attention. However, the varied formulations of phone camera recordings and their recycling attract ever more scholarly attention. The phone camera offers a particularly insightful viewpoint on changing modes of cinema, helping to better understand the technological, ideological, and aesthetic shifts through non-normative uses of visual media. This issue contributes to the growing scholarship on the device and its use by filmmakers, granting it the attention it deserves as a powerful and creative deployment of modern technology.

The works included in this issue offer a range of timely studies of the phone camera, looking at the intersections between phone footage as narrative or aesthetic device in both documentary and fiction films. The articles examine the ways in which the phone camera challenges the boundaries of media studies, moving nimbly between platforms and remediated formats; the phone camera’s ability to document major political events from the ground up, from a panoply of perspectives; as well as the transformative potential for the transnational dissemination of such footage, and its consequent impact.

What is striking when surveying the articles and features collected here is the sheer variety of issues and approaches suggested in considerations of the phone camera. The utopian note sounded in explorations of the phone camera as a vital part of the citizen-activist’s toolkit is countered by its potential to allow the tendrils of surveillance to reach further and further into our everyday activities, its connectivity both liberating and confining its users. Equally, the device’s accessibility yields not only new possibilities for artistic or personal expression, but also a limitless potential for artifice and inauthenticity, a world populated by catfishes, trolls and fake news factories. No single keyword or theoretical gesture will completely unlock the phone camera, and so it seems appropriate that this issue has generated more featurettes and shorter pieces than previous editions of Frames, as though the academic gaze itself is unavoidably diffracted when directed through the lens of the phone camera.

Our Features section’s articles highlight the works of filmmakers engaging with phone footage while also tracing a tension around identity and the individual that emerges from the apparatus. Focusing on a named and well-known theoretician-practitioner, Lawrence Alexander examines the iPhone as both artefact and tool of media archaeological enquiry through Hito Steyerl’s Abstract (2012). Tanya Shilina-Conte, on the other hand, focuses on Ana Nyma’s (Anonyme) documentary practice and explores phone footage in the framework of global anonymous cinema. Bridging the two, Stefka Hristova suggests the case study of smart phone selfies, which operate both as portraits, expressive of personal identity, and as data-prints, tools for tracking and tracing individuals, arguing for a continuity between 19th century anthropometric processes and contemporary mass surveillance and biometric enterprises.

Our POV section presents exciting accounts of the possibilities offered by the phone camera. It divides into two pairs of perspectives, the first of which includes personal insights into the phone camera’s role in projects aimed at fostering self-expression. Thus, Samuel Fernández-Pichel reflects on the Patio 108 project, a collaborative platform that relies on short video testimonies recorded with cell phones mainly from the margins of Seville, from his dual perspective both as a participant and as a researcher. Iakovos Panagopulos gives his own professional insight on the Storylab’s series of ethnomediaological workshops to Tejon Native Americans tribe members using mobile devices to tell their stories. The second pair of POV featurettes examine the role of the phone camera in the media circuit around specific recent events. In her piece on the circulation of phone footage of the August 4th 2020 Beirut port explosion, samira makki reflects on the afterlife of death images in their recycling and recirculation. Jenny Gunn examines the usage of the smartphone by rioters documenting their participation in the insurrection of the Capitol on January 6th, 2021.

The Film Featurette section brings into attention a number of key films, both fiction and non-fiction, that are essential in any discussion of phone camera scholarship. Again taking up the issue of self-fashioning, Tomas Elliott considers the politics of sharing selfies in Visages Villages (2017), the ensemble piece from Agnès Varda and photographer JR. Through Midnight Traveler (Hassan Fazili, 2019), Miche Dreiling explores the aesthetic potentiality of handheld footage, including use of the smartphone camera, in documentary film practice. Similarly, Max Bergmann focuses on smartphone aesthetics in Buddha.mov (Kabir Mehta, 2017), functioning as a self-reflexive commentary on documentary filmmaking and the mediation of oneself on social media. Moving on to fiction films, Alex Damasceno considers the aesthetic properties of the horror film Sickhouse (Hannah Macpherson, 2016), composed solely of 10-second Snapchat videos, and the ways in which this formal approach defamiliarises the footage for the audience.

In our new Scene Review section, Sam Thompson takes up the issue of realism in relation to the phone camera, analysing the final sequence of Sean Baker’s The Florida Project (2017), in which the film shifts to iPhone footage, to argue how the film offers a self-conscious commentary on the material conditions of filmmaking.

Finally, Sarah Atkinson’s video essay for this issue reflects visually on smartphone aesthetics in recent mainstream cinema, in terms of both subject matter and cinematography. It discussed films made on, for, about and with smartphones.

Our Book Review section features reviews of Lee Grieveson’s Cinema and the Wealth of Nations (2018) by Maria Fernanda Miño Puga; of David Martin-Jones’ Cinema Against Doublethink: Ethical Encounters with the Lost Pasts of World History (2018) by Sanghita Sen; of Lydia Papadimitriou and Ana Grgić’s edited collection Contemporary Balkan Cinema: Transnational Exchanges and Global Circuits (2020) by Anna Batori; of Sady Doyle’s Dead Blondes and Bad Mothers: Monstrosity, Patriarchy and the Fear of Female Power (2019) by Srishti Walia; Anna Backman Rogers’ Sofia Coppola: The Politics of Visual Pleasure (2019) by Ana Maria Sapountzi; of Dominic Lennard, R. Barton Palmer and Murray Pomerance’s edited collection The Other Hollywood Renaissance (2020) by Chris Horn; of Jill Murphy and Laura Rascaroli’s edited collection Theorizing Film Through Contemporary Art: Expanding Cinema (2020) by Sam Thomson; of Olivia Khoo’s Asian Cinema: A Regional View (2020) by Paulina Anna Zurawaska; of Warren Buckland’s Narrative and Narration: Analyzing Cinematic Storytelling (2021) by Matthew Bosica; of Libby Saxton’s No Power Without an Image. Icons Between Photography and Film (2021) by Jonathan Winkler. We would like to especially highlight the contribution of the Film Studies MLitt students of St Andrews (the last four reviews), whose scholarly approach to the books signals a bright future for each of them!

With this issue, we are delighted to also be publishing the dossier “Re-Discovering Kira Muratova”, curated by Dina Iordanova. With this dossier, Iordanova offers an introduction to Muratova in her preface, and presents material emerging from the workshop Kira Muratova @ St Andrews (2020). An audio essay by Victoria Donovan muses on what Muratova might have made of the age of lockdowns and social distancing, while video essays by Masha Shpolberg and Irina Schulzki consider her work in relation to the spaces of socialism and the cinema of gesture respectively. Finally, a POV Featurette by Raymond De Luca considers the blurring of distinctions between humans and non-humans in Muratova’s Chekhovian Motifs (2002).

Happy reading!
Lucia Szemetová and Jacob Browne
Co-Editors-in-Chief

* This letter’s thumbnail image is a still taken from the exhibition view of Abstract (Hito Steyerl) from the Käthe-Kollwitz-Preis 2019, Akademie der Künste, Berlin.
** The issue’s banner image is Protest in Budapest, Hungary (2018), by Hanna Eichner.

Cinema Against Doublethink: Ethical Encounters with the Lost Pasts of World History

By David Martin-Jones
Routledge, 2018

Review by Sanghita Sen, University of St Andrews
DOI: 10.15664/fcj.v0i18.2271

The interdisciplinary investigation of Cinema Against Doublethink: Ethical Encounters with the Lost Pasts of World History follows “a plurality of approaches from a world of philosophies” (49). The book engages with insights ranging from the world systems theory of Immanuel Wallerstein furthered by Enrique Dussel in his idea of “colonial modernity and ethics of liberation”; to Anibal Quijano’s concept of “coloniality of power” and dependence theory (i.e. in the premises of Western modern/colonial imperialisms, modernity and coloniality are interdependent) fostered by Walter Mignolo in his ideas of  decolonisation and decoloniality; to the idea of unthinking Eurocentrism as proposed by Ella Shohat and Robert Stam. However, the two principal theoretical frameworks that this book depends on to formulate its critique of Eurocentrism and champion cinema’s redemptive potential, are Dussel’s idea of world history and Gilles Deleuze’s idea of time-image. Using their insights as tools for critical intervention, the author engages with the history of transnational cinema, including Third Cinema, and its legacy of decolonising creative practices in the Global South. To enable a better understanding of “how the stories of world history are told across borders” through cinema (40), David Martin-Jones proposes the destabilisation of Eurocentric discourses on cinema that situates the idea of the nation as central to it, as an extension of Western imperialist epistemology. Instead, the book foregrounds the intertwined nature of transnational history and collective responses to colonial modernity as a continuum of centuries-old colonialism to more recent neoliberal globalisation. Initiating a conversation and critical engagement with these concepts is one of the most important contributions of the book.

Starting with the preface itself, the author, contextualises his argument using narrative tools and metaphors to explain the relationship between truth and historiography and how staging of “doublethink” is executed in it, placing the need for decolonising the historical discourse at the centre of his book. Across the eight chapters (including the introduction and conclusion), Martin-Jones critically engages with the idea of doublethink, the need to “unthink” it, and the strategic use of “alternative facts” to unmask the official history in circulation. The impressive corpus of fiction and nonfiction films that the author critically engages with is thematically, culturally, and  geographically extensive and diverse and includes the films Loong Boonmee raleuk chat/Uncle Boonmee Who Can Recall His Past Lives (Dir. Apichatpong Weerasethakul, Thailand/UK/France/Germany/Spain/Netherlands, 2010), Nostalgia de la luz/Nostalgia for the Light (Dir. Patricio Guzmán, Chile/Spain/France/Germany/USA, 2010), Como era gostoso o meu francês/How Tasty Was My Little Frenchman (Dir. Nelson Pereira dos Santos, Brazil, 1971), También la Lluvia/Even the Rain (Dir. Icíar Bollaín, Spain/Mexico/France, 2010),The Act of Killing (Dir. Joshua Oppenheimer, Denmark/Norway/UK, 2012), Al pie del árbol blanco/At the Foot of the White Tree (Dir. Juan Alvarez Neme, Uruguay, 2007), Carancho/Vulture (Dir. Pablo Trapero, Argentina/Chile/France/South Korea, 2010), Chinjeolhan geumjassi/Lady Vengeance (Dir. Chan-wook Park, South Korea, 2005) etc.. However, I was slightly disappointed with the absence of cinema from the Indian subcontinent, one of the most influential film cultures of the Global South which also has a robust oppositional cinema.

What I particularly found fascinating about the book is its keen attention to the recovery of many pasts and many voices challenging the monolithic official history— of “the linear, developmental model of colonial modernity” (19)—which presents itself as a singular narrative with an air of authority and absoluteness. Alongside critiquing Western historical narratives, Martin-Jones also problematises prevalent practices of viewing and curation of cinema (across the world) based on a Eurocentric historiographic ideals. He does that to accentuate the importance of changing our methodologies to complement sincere engagement with many pasts and successfully challenge doublethink propagated by the official history. The book kept me glued for its commitments to the silent/silenced part of history and emphasis on including multiple voices as legitimate sources of history beyond the Anthropocene.

Cinema Against Doublethink caught my immediate attention as a researcher from the Global South—working on transnational political cinema with deep investment in decolonisation—who was made to re-learn her history written by the victor that did not accord with her lived experiences, and was subjected to constant suspicion about her understanding of history which was often dismissed for being “anecdotal” within academia. Consequently, my engagement with this book turned out to be simultaneously academic and profoundly personal, both because of its political and cultural relevance in our time  as well as the nuanced utilisation of the Orwellian concept of “doublethink” with reference to the writing of history and the author’s deliberation about cinema with a capacity to “reclaim the truth of history” subverting the “doublethink” in the era of post-truth, an idea that gained traction in context of the Brexit vote and the 2016 American presidential elections. Despite the fine differences between the ideas of “doublethink” and post-truth, both share a common conceptual premise of negating important facts and information to manipulate history and people’s minds towards achieving dogmatic goals or to sanitise the Western historical narratives under colonial modernity. The question is then how is the “alternative” version of silenced/negated history different from the Orwellian “doublethink” or the “post-truth” particularly in context of a time when the term “alternative” has gained such negative connotation through its association with fake news used as a “political strategy” by the reactionary forces not only to create “cognitive dissonance” but also to “foster disengagement with the political process” among the masses (7)? The crucial difference, as Martin-Jones identifies, is that of political intent and ethics with which the critical theory has been using the term “alternative” to “debunk, deconstruct, unmask” hitherto overlooked views of reality and to recover the “lost past” (5-7). The present time is the most urgent time for reclaiming the term “alternative” in a world captivated by right-wing propaganda. The pauses between reading parts of the book and reflecting on arguments made therein were very satisfying. The lucid language with which the book presents – highly complex ideas, made me feel as if I was participating in a prolonged seminar, in conversation with its author, and the many scholars that he cites. Given the recent resurgence of interest in Third Cinema, Cinema Against Doublethink is a crucial contribution to the scholarship of political cinema that is grounded in case studies, posits innovative insights into film methodology.

 

 

Touch and Sight in the Films of Kira Muratova: Towards the Notion of a Cinema of Gesture

In the history of Soviet and post-Soviet cinema, Kira Muratova stands out due to her incessant and multifaceted exploration of corporal dimensions of film, from excessive movements and histrionic gestures to statuesque immovability. Geared towards the notion of a cinema of gesture to define Muratova’s oeuvre in a unified way, this video essay tackles her film aesthetics from the angle of the correlation between the visible and the tactile      while revisiting the film images of movement in terms of manual – and hence manipulative – work occurring on the surface. The essay draws on the concept of haptic cinema proposed by Laura U. Marks in her seminal The Skin of the Film (2000) focusing on the inseparable intertwinement of vision and touch in a film image. On the one hand, Marks’s “haptic visuality”[1] resorts to Aloïs Riegl’s distinction between haptic and optical images and, on the other, to Gilles Deleuze’s notion of a “tactisign”.[2] According to Marks, images become tactile when they foreground textures and their material qualities, rather than offer easily identifiable objects and figures. In other words, it is the sensory overload that makes an image tactile and exposes its physicality and mediality.

Cinema is an art of surfaces: of seemingly impenetrable screens and flat film tapes. It is, therefore, no accident that Marks employs an epidermic metaphor – the skin of the film – to ground her film ontology. What would the role of gesture then be in relation to the skin of the film? How do gestures form ornaments and imprints? How do monochrome and colourful images reveal structure, curve, and flexion? This essay opens with the treatment of colour in Muratova’s cinema and then proceeds to the relationships between seeing and touching, between blindness and bedazzlement, and on to weaving and knitting as gestures of manipulation, and, finally, to textile images. Tapestry appears as the most appropriate metaphor of Muratova’s haptic cinematography as it contains the idea of handicraft, surface, cover, ornament, structure, and a heterogeneity of elements. Cinematic bodies are placed into an environment overladen with various objects and kitschy bric-a-brac, which determine their movements and gestures. This chiasmus of bodies and texture of the world effaces the ontological difference between the fore- and background, between humans and things, centre and periphery, presence and disappearance.[3] In conclusion, I argue that the chiastic structures characteristic of Muratova’s visual style attest to an ornamental egalitarianism, in which things, elevated to the status of characters, rival human bodies in the field of visibility.


Notes

[1] Laura U. Marks. The Skin of the Film. Intercultural Cinema, Embodiment, and the Senses (Durham, London: Duke UP, 2000), 162.

[2] Alois Riegl. Stilfragen: Grundlegungen zu einer Geschichte der Ornamentik (Berlin, 1893); Gilles Deleuze. Cinema 2. The Time-Image (London: Athlone Press, 1989), 12f.

[3] The term “chiasmus” is suggested by Maurice Merleau-Ponty (See his “Eye and Mind”. In The Primacy of Perception and Other Essays on Phenomenological Psychology, the Philosophy of Art, History and Politics(Northwestern UP, 1964), 159-190). Irina Izvolova and Emma Widdis both apply resort to Merleau-Ponty to describe the human interaction with the surrounding things in Muratova’ films. See: Irina Izvolova. “Zvuk lopnuvšei struny”. Iskusstvo Kino 8 (1998), 110-119; Emma Widdis. “Muratova’s Clothes, Muratova’s Textures, Muratova’s Skin”. In: KinoKultura 8 (April 2005), www.kinokultura.com/articles/apr05-widdis.html.

Bibliography

Deleuze, Gilles. Cinema 1. The Movement-Image. Minneapolis: University of Minnesota, 1986

Deleuze, Gilles. Cinema 2. The Time-Image. London: Athlone Press, 1989.

Iampolski, Mikhail. The Memory of Tiresias: Intertextuality and Film. Berkeley: University of California Press, 1998.

Izvolova, Irina. “Zvuk lopnuvšei struny”. Iskusstvo Kino 8 (1998): 110-119.

Marion, Jean-Luc. Being Given: Toward a Phenomenology of Givenness. Stanford: Stanford University Press, 2001.

Marks, Laura U. The Skin of the Film. Intercultural Cinema, Embodiment, and the Senses. Durham, London: Duke University Press, 2000.

Merleau-Ponty, Maurice. “Eye and Mind”. In The Primacy of Perception and Other Essays on Phenomenological Psychology, the Philosophy of Art, History and Politics, 159-190. Evanston: Northwestern University Press, 1964.

Muratova, Kira and Anna Fedina. “Rezhisser Kira Muratova: ‘Dumala: snimu kino pro zhivoderniu – liudi dobree stanut’” (Interview). Izvestiia 28 (September 2007). https://iz.ru/news/329211.

Muratova, Kira and Viktor Matizen. “Ženščina, kotoroj skučen alfavitnyj porjadok” (Interview). Film.ru 5 November 2004. http://www.film.ru/article.asp?ID=2645

Muratova, Kira, and Vladimir Zuev. 2014. “Watch Your Dreams Attentively, or The Touch.” Studies in Russian and Soviet Cinema, vol. 8, no. 1 (2014): 51–96. https://doi.org/10.1080/17503132.2014.888241

Riegl, Alois. Stilfragen: Grundlegungen zu einer Geschichte der Ornamentik. Berlin: Siemens Aktiengesellschaft, 1893.

Taubman, Jane A. Kira Muratova. London u.a: Tauris, 2005.

Oukaderova, Lida. The Cinema of the Soviet Thaw: Space, Materiality, Movement. Bloomington: Indiana University Press, 2017.

Widdis, Emma. “Muratova’s Clothes, Muratova’s Textures, Muratova’s Skin”. KinoKultura 8 (April 2005), www.kinokultura.com/articles/apr05-widdis.html.

Zvonkine, Eugénie. Kira Mouratova: Un cinéma de la dissonance. Lausanne: L’Age d’Homme, 2012.

Author Biography
Irina Schulzki is publishing director of the journal Apparatus. Film, Media and Digital Cultures in Central and Eastern Europe and a Ph.D. candidate at the Ludwig Maximilian University of Munich. Her doctoral thesis focuses on Kira Muratova’s films and theories of gesture in film and media. She authored book chapters and journal articles on film and gesture, fan fiction, theories of the comical, phenomenology and media, the prose of Mikhail Shishkin, and the cinema of Kira Muratova; and co-edited the volume Fictions / Realities. New Forms and Interactions (with Jörg von Brincken and Ute Gröbel, 2011) and the special issue of Apparatus 5 (2017), titled Mise en geste. Studies of Gesture in Cinema (with Ana Hedberg Olenina). Irina Schulzki is a co-organiser of the international symposium on the cinema of Kira Muratova “People don’t like to look at this…” held in May and September 2021.

Fabricating Images at the Color Factory

DOI 10.15664/fcj.v0i17.2074

“You made it to the moon!”

These were the words that welcomed me as I turned the corner into the final room at the Houston location of the Color Factory, a self-described “interactive exhibit that celebrates the discovery, serendipity and generosity of color”.[1] The speaker was one of the exhibition’s many “greeters” – essentially docents who supervise its various participatory installations. Clad in an aggressively purple jumpsuit, the greeter explained to me that I was to take off my shoes before entering the ball pit, and to turn the volume up on my phone (“You can’t imagine how many we’ve lost in there!”). Having already been to the New York location, I knew what to expect: every rendition of the Color Factory culminates in a ball pit of monumental proportions. Exhibition goers wade their way into the pit, lie on their backs, and pose for automated photos taken by cameras mounted on the ceiling. But whereas the ball pits in San Francisco and New York were bright yellow (“in honour of Michael Stanley, the man who only wore yellow”) and powder blue (matched to a Pantone swatch of a New York summer sky), respectively, the Houston location’s was an almost phosphorescent silvery white. The surrounding walls and ceilings were black, and twinkling dots of light hovered above the pit. Sponsored by NASA, whose headquarters are located in Houston, to commemorate their fiftieth anniversary, the ball pit (titled simply To the Moon) is one of many nods to local geography in an exhibition that claims to be site-specific. In addition to the floating, weightless experience of the ball pit, visitors can listen to a recording of the 1969 Apollo 11 moonwalk. This integration of sound also echoes a central theme of the pop-up across locations: namely, to create a multi-sensory experience linked to environmental colour. For a moment, submerged neck-deep in the pit, gazing up above at the fibre-optic lights, I could almost believe that I was in zero-gravity – until the aerial camera’s flash shattered this illusion.

Figure 1: To the Moon, an immersive ball pit in Houston featuring fibre-optic lights and recorded sound. Sponsored by NASA.

Figure 2: To the Moon, an immersive ball pit in Houston featuring fibre-optic lights and recorded sound. Sponsored by NASA.

Founded by event planner Jordan Ferney, San Francisco-based artist Leah Rosenberg, and designer Erin Jang, the Color Factory debuted in San Francisco in 2017, where it was only supposed to run for one month. Instead, the exhibition lasted for nearly nine months (I couldn’t get tickets because it was completely sold out), and by popular demand, moved to New York the following year, and opened a new location in Houston in 2019. The space is a 20,000 square foot warehouse where every visible surface has been covered with abstract patterns of brightly saturated colour. Mounted cameras take photos or Boomerangs of participants and send them directly to their email so that they can then be posted on social media platforms, earning such pop-ups the moniker of “Instagram Exhibitions”.[2] Such experiences, which are designed with digital reproducibility in mind, are part of an attention economy that turns sensory pleasure into data by existing in two places simultaneously: the physical gallery space and on social media. While few visitors to the Color Factory, where one can dive into piles of confetti or eat colour-coded French macarons on a rotating conveyer belt, are likely to see it as anything other than pure entertainment or spectacle, the exhibition can be seen as an almost perverse quantification of the body through algorithmic colour. Though the pop-up at first glance seems to foster unmediated physical intimacy through activities that emphasise human connection, it actually renders colour further abstract and quantifiable while simultaneously normalising self-surveillance: ultimately participants must adapt to the infrastructure of this environment, and by extension, to increasingly regulated understandings of selfhood.

The phenomenon of the pop-up event or visual spectacle is by no means a new phenomenon – we might think of nineteenth-century World’s Fairs that showcased new developments in electric lighting, the “happenings” of Fluxus in the 1960s and more recently, installations such as Yayoi Kusama’s Infinity Rooms or Random International’s Rain Room (2012). These installations, where photography is encouraged, mark a clear departure from site-specific performances such as Marina Abramovic’s 512 Hours (2014), where audience members had to store their camera phones in lockers before entering the gallery. Because the Color Factory constantly announces its hyper-mediated nature, it is highly relevant for thinking about the digitally mediated nature of experiences that announce themselves as discrete “events.” Unlike the televised media event, where “the referent becomes indissociable from the medium” (is the event being broadcast deemed important because it is considered newsworthy, or because television must assert its importance by covering breaking news stories?), the pop-up installations of the digital age emphasise that such “experiences” must be first and foremost experienced in the flesh.[3] This focus on in-person interactivity and the notion that a full and memorable experience must activate all five senses is inseparable from widespread anxieties that digitisation will eventually render daily existence increasingly detached, impersonal, and ephemeral.

In an effort to bridge the gap between physical and virtual space, the Color Factory takes part in a long-established tradition of colour-based synesthesia, most clearly seen with regard to sound. In New York, visitors are encouraged to play comically-large xylophones with coloured keys and to experiment with different harmonies; the most “harmonious” intervals, such as the first and fifth notes of a scale, correspond to specific colour combinations.[4] Here, centuries of sound and colour-based synesthesia are on full display, with intertexts ranging from Newton’s division of the spectrum into musical intervals to a fin-de-siècle fascination with colour and music.[5] Like the colour-organ performances of the 1920s, the Color Factory’s sound-based installation aims to create a multi-sensory atmosphere that blurs the boundaries of colour, light, and music.[6]

Figure 3: Interactive sound-based installation at the Color Factory, New York.

Sensory media environments at the Color Factory extend beyond sound into smell and taste: the original San Francisco location featured scratch-and-sniff wallpaper (a nod to Willy Wonka, owner of a very different colourful factory), and in New York, choosing a dusty teal-coloured button from the “Wall of Buttons” led me to a room where I was offered a blue, raspberry -flavoured gummy banana and a mango-flavoured Swedish fish candy (complementary colours corresponding to the button I had chosen). The Houston location features a smell-based installation by nonprofit Art & Olfaction titled Chromorama: a circle of colourful tubes resembling industrial pipes features various verbal “clues” as to what scent the visitor will smell when leaning in and lifting a circular cap. Chromorama posits a direct correlation between colour and smell – that is, colour and the unseen origin of the scent, which are intended to activate past memories. The sea-green tube corresponds to the clue “Sand Between Your Toes” and the briny scent of the ocean, and the purple tube titled “Home Sick From School” couldn’t be anything other than the smell of grape-flavoured cold medicine. Other times, however, the relationship between colour and smell is less straight-forward: red is “First Kiss” (lipstick?), pale grey, “Crying and Frying”, is onions, and green, “Winning the Lottery”, is cash. Chromorama recalls historical attempts at a multi-sensory cinematic experience, such as Smell-O-Vision, which failed in part due to their attempts to universalise sensory experience while simultaneously trying to activate individual memories. It’s no coincidence that the most successful colour/smell pairings are those involving artificial colour and flavour: rather than some sort of Proustian revelry, the purple cold medicine smells and tastes purple in the same way that blue raspberry candy and pink lemonade evoke objects to be found nowhere in nature. They function as empty signifiers – taste and colour in the abstract with no referent to speak of.

Figure 4: Chromorama, a smell-based installation by nonprofit Art & Olfaction in Houston.

Figure 5: “Winning the Lottery,” a synthetic scent meant to smell like paper money.

Figure 6: Complementary-coloured gummy candies in New York.

Figure 7: “Black Hole” activated charcoal ice cream is offered in conjunction with the NASA-sponsored To the Moon ball pit in Houston.

Figure 8: French macaron conveyer belt in New York

Because synesthesia creates unexpected sensory experiences that are ultimately subliminal, it is an ideal marketing tool by which to capitalise on both pleasure and attention.[7] It is ultimately attention – both in a physical visit to the exhibit and by posting images to social media – that the Color Factory sells. Despite its name, what the pop-up produces isn’t actually colour, but digital images of participants that ultimately find their home on photo-sharing apps. Each visitor to the Color Factory receives a card with a personalised QR code which, when swiped, activates a mounted, often concealed camera that automatically takes a hands-free photo Instagram-ready photo or Boomerang of them and sends it to their email. In today’s attention economy, where value is measured not by singularity or originality, but by “eyeballs” (that is, clicks, likes, and reposts), eye-popping, high-contrast colours perform an essential role.[8] While other competing pop-ups, such as the Rosé Mansion, the Museum of Ice Cream, 29Rooms, the FOMO Factory, and Room for Tea, don’t explicitly take colour as their theme, the photographs they produce look strikingly similar to those taken at the Color Factory: flat, brightly saturated colours in simple geometric shapes pop against a white background, revealing that if there is one common denominator, it’s not simply the commodification of experience via social media, but how these experiences are mediated through digital colour. As new media theorists such as Carolyn Kane and Sean Cubitt have noted, because digital colours originate first and foremost as algorithms, texture, colour, and lighting on electronic screens will have corresponding numerical values.[9] Most crucially, these numbers serve to average and standardise the colours seen on multiple screens at a massive scale: on Instagram, where 27,264 images are tagged #colorfactoryco,[10] physical colour must be reliably and seamlessly translated into numerical code.[11] This means that the specific paint shades chosen for the interior are those deemed the most “photogenic,” requiring the Color Factory’s designers to constantly move between subtractive (pigment-based) colour and additive (light-based) colour. Prior to opening, the Color Factory’s team tested out different lighting scenarios and invested in mirrorless Canon EOS RP cameras, whose autofocus feature compensates for poor lighting conditions.[12] Colours that are supposedly drawn from specific locations are sampled and reduced to commercial paint swatches, abstract geometric shapes, and those that photograph the best.

Figure 9: Scannable tokens in Houston

Figure 10: Card with QR code in New York

Figure 11: Confirmation email after registering email address for photos.

Figure 12: Thought Bubbles installation in Houston

Figure 13: Wall of Buttons in New York.

The Color Factory claims to be site-specific: at each location, the project collaborates with local artists and business and attempts to engage with the surrounding city, as with the Manhattan Color Walk in New York, installed in the garden at Cooper-Hewitt in conjunction with their exhibit “Saturated: The Allure and Science of Color”.[13] Visitors to the Color Factory are also given a printed “Neighborhood Map” with local “secrets,” such as an ATM that doles out colourful stickers rather than cash. However, despite these nods to geographical specificity, the Color Factory ultimately presents itself as a temporary reprieve from the frenetic pace of urban life. In the tradition of the white cube gallery, the exhibition space is presented as a place where “the outside world must not come in,” “windows are sealed off,” and “there is no time.”[14] But the Color Factory also turns the white cube on its head by having visitors wait in a lobby where ceilings, walls, and floors are a pristine white, building anticipation for visitors to move from what is essentially a blank canvas into an explosion of colour: only by entering this space do we leave the monochrome world of banal urbanism for a fantastical, synesthetic one. Though the Color Factory and its partners claim that the colours they use are drawn from specific places in New York (wall text states that the Balloon Room is meant to “[conjure] the colours you might see at sundown over the Hudson River or at sunrise, reflected against a skyscraper”), these colours are always sampled quantitively into paint swatches and geometric shapes, or those that photograph the best with an iPhone camera. The Color Factory thus functions as both a site-specific installation and a “non-place” of waiting and transition.[15]

At the Color Factory, there is a clear separation between self and environment in which visitors never quite belong to or inhabit its colourful interiors. Just as Dorothy steps out of monochromatic Kansas into Technicolor Oz, for an hour and half (the average amount of time at the Color Factory) and for the price of 38 or 35 dollars (depending on whether you are in New York or Houston; children 12 and under pay 28), we are invited into a fantastical play-space for adults that is, as one visitor described it, “like walking through a rainbow.” Colour at the Color Factory is not meant to be atmospheric; instead, we are meant to view it as existentially separate from those who pass through the exhibition space.

Figure 14: Still of Color Factory home page, where brightly coloured circles plaster a black-and-white photograph of New York as the page loads.

There is also a clear separation between self and environment in which visitors never fully belong to or inhabit its colourful interiors. Though official social media posts often have models coordinate their clothing with the photo background, most photographs taken at the Color Factory feature viewers wearing clothes in more subdued shades or in colours that do not match their surroundings, and the corresponding Instagram posts tagged #colorfactoryco reflect this dissonance:

         “Be a pop of color in a black and white world”

         “We all need a bit of color now and again”

         “Why live and dream in black and white when you can enjoy life in color?”

          “Enjoyed having a little more color in my life”

By creating a clear separation between self and physical environment, the message is clear: our bodies can only become part of this space when we submit to the gaze of the cameras. While visitors consent to being photographed within the gallery space, the eventual posting of these images to social media platforms poses key questions about the relationship between colour as visual attraction on the one hand and the ubiquity of self-surveillance on the other. The cameras are designed to take photographs that visitors couldn’t take themselves, using wide angle lenses and aerial shots.[16] In addition to the cameras, mirrors and reflective surfaces are everywhere, making self-presentation and monitoring, rather than colour, becomes the Color Factory’s primary subject. In an attention-based economy in which we must be “always on,” The Color Factory forces us to participate in a “compulsory labor of self-management.”[17] Inverting the logic of the selfie, the photos we leave the Color Factory with have a unique gaze: one that is disembodied, but paradoxically also self-reflexive. We choose how to pose and wait for the ten-second countdown before the flash, but ultimately, the gaze belongs not to us, but to the decentralised vision of social networks and tagged posts.

During my visit to Houston, my photos failed to send to my email; after asking the staff whether I could still access them, they assured me that every single image is stored off-site. These images belong to the Color Factory and can be used for promotional or other purposes. This normalisation of self-surveillance has sinister implications in a time when biometric technologies, such as facial recognition and surveillance cameras that can “see” in colour and infrared, make it easier to track and identify individuals with a precision beyond the limits of human vision (“computer vision dazzle,” also known as CV dazzle, is a recent attempt to thwart facial recognition algorithms through colour and makeup).[18] At the Color Factory, under the pretence of the positive emotional impact of brightly coloured media environments, the body itself becomes a computable entity, stored as data in the company’s cloud. With a swipe of a QR code, we go from viewing subject to object viewed: we can only become part of the Color Factory by being converted to pixels ourselves.

Notes

[1] Throughout this piece, I default to the British spelling “colour,” except in direct quotes and titles that spell it “color,” such as the Color Factory.

[2] Natalia Winkelman, “The Color Factory is Made for Instagram, but Is It Art?” The Daily Beast, August 21, 2018. https://www.thedailybeast.com/the-color-factory-is-made-for-instagram-but-is-it-art

[3] Mary Ann Doane, “Information, Crisis, Catastrophe.” In Old Media, New Media: A History and Theory Reader, eds. Thomas Keenan and Wendy Hui Kyong Chun (New York: Taylor & Francis, 2004), 251.

[4]  Robin Young and Karyn Miller-Medzon, “Pop-Up Museum Lets Visitors Take Sensory Plunge into Wide World of Color.” WBUR:  Boston’s NPR News Station, April 1, 2018. https://www.wbur.org/hereandnow/2019/04/01/color-factory-new-york

[5] Examples of sound and colour-based synaesthesia include colour organs designed by Alexander Wilfred Rimington, Alexander Scriabin, Mary Hallock Greenewalt, and Thomas Wilfred; Kandinsky’s philosophy of painting, Rimbaud’s poem “Voyelles”; and as abstract animations by Oskar Fischinger, Mary Ellen Bute, and Len Lye dubbed “visual music”. See Polina Dimova’s forthcoming book At the Crossroads of the Senses: The Synaesthetic Metaphor Across the Arts in European Modernism, as well as Chapter 3, “Synthetic Dreams: Expanded Spaces of Cinema” in Joshua Yumibe and Sarah Street, Chromatic Modernity: Color, Cinema, and Media of the 1920s (New York: Columbia University Press, 2019): 104-146.

[6] Joshua Yumibe and Sarah Street, Chromatic Modernity, 125.

[7] David Howes, “Hyperesthesia, or, the Sensual Logic of Late Capitalism.” In Empire of the Senses: The Sensory Culture Reader, ed. David Howes (New York: Berg, 2005), 293.

[8] Carolyn L. Kane, “GIFs That Glitch: Eyeball Aesthetics for the Information Economy.” Communication Design 4 (2016): 41-62.

[9] See Carolyn L. Kane, Chromatic Algorithms: Synthetic Color, Computer Art and Aesthetics After Code (Chicago: University of Chicago Press, 2014) and Sean Cubitt, The Practice of Light: A Genealogy of Visual Technologies from Prints to Pixels (Cambridge, MA: The MIT Press, 2014)

[10] As of May 2020

[11] The calibration and standardisation of colour for light-emitting screens is part of a much longer history of compression, seen most clearly in the development of photographic test cards and standards for colour television in the 1950s. See Jonathan Sterne and Dylan Mulvin, “The Low Acuity for Blue: Perceptual Technics and American Color Television.” journal of visual culture, vol. 13, no. 2 (2014): 118-138; Susan Murray, Bright Signals: A History of Color Television (Durham, NC: Duke University Press, 2018); and Claire Lehmann, “Color Goes Electric.” Triple Canopy, May 31, 2016. Online. https://www.canopycanopycanopy.com/contents/color-goes-electric/#title-page

[12] Ashley Carman, “Experience, Experience, Experience! Behind Color Factory, one of the photogenic pop—ups trying to conquer the experience economy.”  The Verge, November 6, 2019. https://www.theverge.com/2019/11/6/20949838/color-factory-houston-instagram-pop-up-experience-museum

[13] Saturated ran until March 2019. https://www.cooperhewitt.org/channel/saturated/

[14] Brian O’Doherty, Inside the White Cube: The Ideology of the Gallery Space (Berkeley: University of California Press, 1976)

[15] See Marc Augé, Non-places: Introduction to an Anthropology of Supermodernity, trans. John Howe (Brooklyn: Verso, 1995)

[16] Ashley Carman, “Experience, Experience, Experience!”

[17] Jonathan Crary, 24/7: Late Capitalism and the Ends of Sleep (Brooklyn: Verso, 2013), 46.

[18] See Adam Harvey, “Computer Vision Dazzle (Camouflage).” Last updated June 3, 2020. https://cvdazzle.com/

Bibliography

Augé, Marc. Non-places: Introduction to an Anthropology of Supermodernity, trans. John Howe (Brooklyn: Verso, 1995)

Carman, Ashley. “Experience, Experience, Experience! Behind Color Factory, one of the photogenic pop—ups trying to conquer the experience economy.”  The Verge, November 6, 2019. https://www.theverge.com/2019/11/6/20949838/color-factory-houston-instagram-pop-up-experience-museum

Color Factory. https://www.colorfactory.co

Crary, Jonathan. 24/7: Late Capitalism and the Ends of Sleep (Brooklyn: Verso, 2013)

Cubitt, Sean. The Practice of Light: A Genealogy of Visual Technologies from Prints to Pixels (Cambridge, MA: The MIT Press, 2014)

Doane, Mary Ann. “Information, Crisis, Catastrophe.” In Old Media, New Media: A History and Theory Reader, eds. Thomas Keenan and Wendy Hui Kyong Chun (New York: Taylor & Francis, 2004): 251-264.

Harvey, Adam. “Computer Vision Dazzle (Camouflage).” Last updated June 3, 2020. https://cvdazzle.com/

Hess, Amanda. “The Existential Void of the Pop-Up ‘Experience.’” The New York Times, September 26, 2018.

Howes, David. “Hyperesthesia, or, the Sensual Logic of Late Capitalism.” In Empire of the Senses: The Sensory Culture Reader, ed. David Howes (New York: Berg, 2005): 281-303.

Kane, Carolyn L. Chromatic Algorithms: Synthetic Color, Computer Art and Aesthetics After Code (Chicago: The University of Chicago Press, 2014)

“GIFs That Glitch: Eyeball Aesthetics for the Information Economy.” Communication Design 4 (2016): 41-62.

Lehmann, Claire. “Color Goes Electric.” Triple Canopy, May 31, 2016. Online.

https://www.canopycanopycanopy.com/contents/color-goes-electric/#title-page
Murray, Susan. Bright Signals: A History of Color Television (Durham, NC: Duke University Press, 2018)

Odell, Jenny. How to Do Nothing: Resisting the Attention Economy (Melville House, 2019)

O’Doherty, Brian. Inside the White Cube: The Ideology of the Gallery Space (Berkeley: The University of California Press, 1976)

“Saturated:  The Allure and Science of Color.” Cooper Hewitt Smithsonian Design Museum. https://www.cooperhewitt.org/channel/saturated/

Sterne, Jonathan and Dylan Mulvin, “The Low Acuity for Blue: Perceptual Technics and American Color Television.” journal of visual culture, vol. 13, no. 2 (2014): 118-138.

Winkelman, Natalia. “The Color Factory is Made for Instagram, but Is It Art?” The Daily Beast, August 21, 2018. https://www.thedailybeast.com/the-color-factory-is-made-for-instagram-but-is-it-art

Young, Robin and Karyn Miller-Medzon, “Pop-Up Museum Lets Visitors Take Sensory Plunge into Wide World of Color.” WBUR:  Boston’s NPR News Station, April 1, 2018. https://www.wbur.org/hereandnow/2019/04/01/color-factory-new-york

Yumibe, Joshua and Sarah Street, Chromatic Modernity: Color, Cinema, and Media of the 1920s (New York: Columbia University Press, 2019)

About the Author
Lida Zeitlin Wu
is a PhD candidate in Film & Media at the University of California, Berkeley, where she works on colour technologies, media theory, and the politics of visual culture. Her dissertation, “Seeing By Numbers: Color Systems and the Digitization of Perception,” traces how colour systems – diagrams and models that attempt to encompass the full range of human colour vision – came to play a key role in engineering perception over the course of the twentieth century. Lida’s writing has been published in Adaptation: The Journal for Literature on Screen Studies, The Nabokov Online Journal, The Art Newspaper China, and LEAP, China’s bilingual contemporary art magazine.

Small-Gauge Colour Visions: The Role of Amateur Filmmakers in Italy’s Transition from Black-and-White to Colour

DOI 10.15664/fcj.v0i17.2081

“One of the most powerful and dramatic changes in visual rendition permitted during the past hundred years has been the inclusion of color. […] Like many other “improvements” we have come to take for granted, the coming of color was seen as a threat as well as a benefit.”[1]

—Neil Harris

In the field of visual studies, the chromatic regime of images is not just a perceptual or technological matter, but also an aesthetic, cultural, and political issue. This is particularly true if we look at the transition from black-and-white to colour in the history of Italy’s media landscape. From a historical perspective, in the institutional setting of the Italian media system, the mass transition from monochrome images to the so-called “natural colour” images was delayed, compared to that of other European countries and the United States. Due to technological limitations and a deeply rooted cultural prejudice against colour, Italian institutional footage – by which I mean theatrically released feature films, newsreels, and television programs – was still predominantly monochrome between the 1930s and the 1960s. However, if we consider non-theatrical, small-gauge productions (16mm, 8mm, 9.5mm), instead of the institutional, industrialised, and state-run media context (35mm), the transition happened much faster.

Initially, the use of colour took hold in the amateur scene and only later became the de facto standard of mainstream 35mm theatrical productions. From a strictly technological standpoint, the first effective monopack systems for subtractive colour synthesis were developed by Kodak (Kodachrome, 1935) and Agfa (Agfacolor, 1936). These film stocks are reversal emulsion systems, meaning that the negative film used for shooting is chemically converted into a projection-ready positive.[2] Therefore, every movie shot on reversal film is a unique specimen, and its duplication is very difficult. Far from being an inconvenience, as the audience for home movies was relatively limited, i.e. family members, the single copy obtained through reversal film was still sufficient (and of a high enough quality) for domestic screenings. Beyond individual aesthetic preferences, small-gauge colour film stocks gained wider use in Italy during the 1950s and 1960s. At that time, the Italian amateur filmmakers that embraced colour constituted a small group of techno-enthusiasts. For them, colour was a significant improvement rather than a threat.

This article investigates the key role played by Italian amateur filmmakers in challenging and modernising the chromatic regime, by asking how was colour normalised in Italy? And what role did Italian amateur filmmakers play in this technological, aesthetic, cultural, and political transition? In order to answer these questions, this article will first trace the main stages and formal strategies adopted for the introduction of colour in different areas of the Italian culture industry: press, cinema and television. This brief overview will highlight the main theoretical and methodological issues related to the change from black-and-white to colour. The aim is to contextualise the various forms of circulation of colour images, in order to assess the familiarity of amateur filmmakers with them, and thus the relevance of small-gauge colour films in terms of a renewal of the chromatic regime. Second, it will analyse a corpus of Italian home movies in order to observe the timescale and stages of this stylistic transition and to identify some aesthetic patterns, connecting them with the coeval institutional production of still and moving images. I have traced the profile of the average Italian amateur filmmaker in the 1950s and 1960s through the analysis of a selection of private collections archived by Home Movies – Archivio Nazionale del Film di Famiglia, an Italian institution in Bologna dedicated to the preservation and valorisation of the Italian small-gauge film heritage. In order to reconstruct the context of production and the biographies of the amateur filmmakers I have conducted interviews with them, and in some cases with their relatives.

Considering that “Amateur activities […] neither emerged nor evolved in a visual, social or temporal vacuum”, as Heather Norris Nicholson suggests, this article will assess how Italian amateur filmmakers were fully engaged in their contemporary visual culture.[3] The circulation of the same chromatic solutions among different media, and between the institutional and the amateur sphere, testifies to the nature of colour as an authentic intermedial cultural system. As Joshua Yumibe and Sarah Street have stressed in their volume on the chromatic culture of the 1920s, every given colour media product (or corpora of colour media products) must be considered in relation to its surrounding visual culture.[4] Even apparently trivial products, such as colour home movies, can shed light on the transition to colour in the Italian media-scape, not as a singular and isolated event, but as a networked and multi-layered process, a process driven from below and still partially unexplored.

Colour and Black-and-White in the Italian Media Landscape

For newspapers, periodicals, and magazines, the main technological innovations date back to the turn of the century and are, above all, the application of photography to printing techniques (for the creation of the matrices; the main photo-mechanical reproduction techniques are photo-engraving, photo-calcography and photo-lithography) and the invention of the photographic screen to allow half-tones to be accurately printed.[5] These technological innovations triggered the production of colour magazines, with full page illustrations. However, the first occurrences of colour images in journalistic publications were not photographs but illustrations and paintings, reproduced with photomechanical techniques in large print runs. While advertising, with its bright applied colours and drawings, was predictably one of the first means for the diffusion of colour in magazines another important and widespread form of circulation was indeed represented by the reproduction of famous paintings for educational purposes. In the publishing industry – as in the broader media-scape beyond print media – the first aim was to find a balance between the highbrow (colour as an element that recalls the masterpieces of art history) and the lowbrow or vernacular (colour as purely decorative). In the art reproductions, natural colour is contained in an image that combines the handcraft and the mechanical reproduction, and thus becomes a transition step between handmade illustration and photography. This is a recurring compromise, one that can be found in periodicals of very different style, from the Sunday supplements of the main national newspapers (introduced in the late Nineteenth century) to the new weekly illustrated magazines produced after the Second World War. However, moving from general-interest publications to the more technology-oriented Ferrania – a house organ monthly magazine published from 1947 to 1967 by the eponymous company, which produced black-and-white and colour film stocks for amateurs and professionals – one can find the same form of pictorial mediation of natural colour. Contrary to what might be expected, even in Ferrania, which was at the cutting edge of technology and aesthetics, colour became the standard only by the mid-1950s, after a slow process of adaptation which resorted again to art and paintings (namely, with a column devoted to the Italian Old Masters, including tipped-in colour plates).[6]

In regard to news, both weekly publications such as Epoca or Tempo (the Italian equivalent of Life magazine) and newsreels (such as those produced by Istituto Luce), black-and-white is dominant well into the 1960s. According to a long-standing cultural convention, in fact, a-chromatic images evoke the feeling of a journalistic objectivity.[7] Even after the Second World War, newsreels remained black-and-white. The Settimana Incom, a weekly newsreel featuring current events and gossip, produced between 1946 and 1965, was usually in black-and-white, except for some special episodes. In the latter, colour was perfectly suitable for an “euphorisation of the representation”, as Augusto Sainati wrote, that is for creating an optimistic, sweetened image of Italian society, essentially for propagandistic aims.[8]

This applies to Arcobaleno italiano (Italian Rainbow), filmed in Ferraniacolor and released in 1952, coinciding with the highly successful movie Totò a colori directed by Steno (Stefano Vanzina), which was widely regarded as the first colour feature-length Italian film, also shot in Ferraniacolor. The newsreel Arcobaleno Italiano focuses on subjects and landscapes enhancing the pictorial qualities of the image, such as a picturesque village of Central Italy and a trompe l’œil painter (again, a subject connected to arts).

As for the Italian film industry, as it is often the case with technological change, the large-scale adoption of colour was advanced by popular films rather than arthouse productions.[9] In Italy, indeed, the theatrical production of colour films in the 1950s and 1960s was concerned with certain popular genres such as sword-and-sandal films, horror and comedy (like the already mentioned Totò a colori). On the other hand, established directors such as Federico Fellini or Michelangelo Antonioni embraced colour only in the mid-Sixties with Juliet of the Spirits (1965) and Red Desert (1964) respectively.

However, the use of colour was not pioneered by mass-market films, but by genres such as documentary and animation, especially in short form.[10] In the field of documentary, particularly between 1945 and 1955, hundreds of debut films and other titles were produced, especially with regard to the subgenres of tourism films, ethnographic or exotic films and documentaries on painters or sculptors. The rationale behind many of these productions was usually related to marketing, art appreciation or ethnography.

Another crucial element is television. It took twenty-three years for Italian public TV to embrace colour. The first programme in colour was aired on February 1st, 1977 (black-and-white programmes were airing in Italy since 1954).[11] This late transition became a hot button issue in Italy, considering that most technologically advanced countries reached this milestone at least a decade earlier.[12] This delay however, is due more to cultural than technological reasons, and it is generally considered a political issue motivated by biases and prejudices. Indeed, the intense economic development (the so-called “boom”) that affected Italy between the 1950s and the 1960s determined a tumultuous growth of private consumption of durables (cars, refrigerators). The manufacturing companies of television sets were experimenting from the 1960s, in cooperation with Rai (Radio Televisione Italiana, the national television broadcasting company), on the transmission of colour signals, and were pushing towards the adoption of this technology and the substitution of the old black-and-white TV sets with the new ones. The government, however, issued some measures in order to restrict individual expenses and encouraged public and social investments, because according to the main political parties and the labour unions colour TV sets were an unnecessary luxury in a country that was lacking the main social services.[13] Furthermore, the new colour commercials were considered dangerous in so far as they could have been too tempting, thus encouraging those expenses that the measures against consumerism wanted to restrict.[14] Ultimately then, the very same symbolic dichotomy – realism/phantasmagoria – accompanying the introduction of colour in other media applies to TV as well. As a matter of fact, in the Western world precise cultural meanings have been attributed to colour images; meanings that can be summarised in the double register of the authentic documentation, on the one hand, and of the fantastical on the other hand. Compared to black-and-white images – both still or moving – colour images seem closer to the “real thing”, “transparent”, and less mediated. Conversely, if compared to black-and-white images, they appear somehow “fictional”, artificial.[15]

This overview of the Italian publishing industry, of news and newsreels, commercial cinema and television allows us to individuate the circulation and the uses of natural colour between the 1930s and the 1960s, in a media environment still dominated by black-and-white images. It represents the context in which the Italian amateur filmmakers built their average ‘colour images literacy’ in the above-mentioned time-span. This literacy – especially for those, like amateurs, who make images without a professional background – is not built only on intentional and “self-aware” media consumption (e.g. the films watched in movie theatres), but also on all the accidental, distracted views of everyday situations: newsreels or documentaries screened before the films, printed magazines, televisual images. The work of Italian amateur filmmakers that I am going to analyse in the next section of this article draw fully, but with different degrees of awareness, from this iconographic repertoire.

Colour in Amateur Filmmaking Practices

Between the 1950s and the 1960s, in a country still stuck in its pre-industrial phase, even in the years of the economic “boom” (conventionally 1958-1963), amateur filmmakers represented an élite of people with an inquiring mind, who were irresistibly attracted by “the new” – especially by technological novelties. In order to analyse how the Italian amateur filmmakers use colour film stocks in their home movies, this article will first consider them as a collective and anonymous subject (on the basis of the sample mentioned in the introduction), and then proceed with a close analysis of individual case studies with their own names and identities, in order to highlight the heterogeneity and the complexity of the phenomenon.

According to the main scholarly works on the subject, the typical Italian amateur filmmaker in the 1950s and 1960s was a wealthy individual, who had a highly specialised technical job (there are numerous engineers; as for women, female amateurs usually are not housewives, but they have a job outside their homes).[16] Before devoting themselves to small-gauge cinema, almost all the amateurs surveyed for this research were also amateur photographers, for whom the possibility of recording movement was considered an improvement. They all shared the necessity to film in the right way and a negative judgement towards wrong images – like a chaotic or shaky tracking shot, backlit or blurred images – thus demonstrating a good average level of knowledge of the cinematic language. At the same time, there was a sort of spontaneous agreement about what makes a colour image good, as taught in the how-to literature on this topic. The good colour image should be shot with a correct camera aperture and and harmonious composition of the hues within the frame.[17] However, besides the single aesthetic results, what is worth noting is that there was a unanimous acceptance of colour images, which were considered better than black-and-white ones because they were perceived as “more modern”, regardless of any aesthetic and social implications.

For a male or female amateur filmmaker of the 1950s and 1960s, indeed, colour was already natural, because it was one of the emerging features of their visual present. Conversely, black-and-white was a visual quality of the cinematic forms of their past, in particular of the 1930s and the 1940s, the only period in which film images were for the majority achromatic (with no hand-colouring, toning, tinting or sepia, just a “pure” black-and-white). Using colour film stocks, these amateur filmmakers demonstrate the fact that they belong to a specific social and historical context, that of modernity.[18]

I will now focus on private collections of amateur films, in order to individuate the most common uses of colour images in home movies, as well as to understand which relationship these works establish with the coeval “institutional” media production and with the main strategies of assimilation of colour film technologies.

First of all, like in the majority of theatrical, mainstream films, in several amateur films colours are taken for granted because of their omnipresence.[19] They work as a sort of neutral background that nonetheless is often the subject of the image; everything is in colour, so colours are not seen and perceived as a relevant visual feature of these images. By way of example, one could mention the numerous films of landscapes, particularly of vacation spots, in which the amateur filmmakers film extreme-long and long shots – without any visible human subject – of coasts and slopes, that are enlivened by slow, controlled tracking movements. In these filmed fragments, especially compared to similar establishing tracking shots in black-and-white, the loss of depth of field is truly evident. In some moments, the camera almost seems to explore a two-dimensional backcloth barely ruffled, a papier-mâché bas-relief. In this way, the “realistic” use of natural colour is redirected towards an imaginary of oleographic, glossy landscapes that seem to have only a feeble connection with the reality they should record.

Extremely popular among the amateurs, this postcard-like use of colour film can be attributed to the aesthetic of those documentary short films mentioned above, unmercifully described by  Federico Pierotti as “a random juxtaposition of photographic postcards, ruled sometimes by poor taste, some other times by a flat, oleographic sensitivity”.[20] This definition can apply both to the colour documentaries and to the home movies of the same years. In fact, if we consider the home movies as an offspring from the family album, the metaphor of the postcard is even more appropriate. The tracking shots of sea or mountain landscapes that so often appear in the private home movie collections of those years are, as a matter of fact, precisely landscape photographs or postcards just slightly animated.

The correspondence between the Italian colour documentary of the post-war era and the home movies shot in colour concerns also the choice of subjects. The fountains in Rome, for example, constitute a real subgenre in itself (called “romano”) in the institutional documentary catalogues.[21] Water fountains are frequently filmed by amateurs, who also like to edit together all the sequences dedicated to the capital’s fountains. The postcard, furthermore, is not just a metaphor, but a literal insert in many films, especially in the subgenres of holiday or travel movies. A recurring visual solution is indeed represented by the insertion, at the beginning of the film, of the shot of a real postcard, or of the front cover of a travel guide, or of a page from an illustrated brochure. Usually this opening shot has, in the pro-filmic sense, writing that indicates the name of the place, which thus can work as the title of the film.

Figure 1: Pietro Tade’ collection, reel 3, 1958, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna

Figure 2: Mantovani collection, reel 7, 1959, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna

Figure 3: Mantovani collection, reel 7, 1959, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna

The pages of the travel guides or of museum catalogues, however, are not just used as opening shots, but are also shown in the middle of the films, as if they were “second hand” inserts that are intercut with the shots of the real “live” places, monuments and buildings visited. This use of still images is present in the collection of the engineer Carlo Fuzzi, which includes numerous didactic and educational documentaries (rather than holiday home movies). These are shot in many important archaeological sites, with the addition, in postproduction, of a voice-over commentary written and read by the amateur’s first wife, Laura, a graduate in literature and an archaeology enthusiast – the majority of their documentaries, indeed, open with the caption “Carlo and Laura Fuzzi present”. Some of their titles, entirely shot in colour, are: Volti d’Etruria (Etrurian Faces, reel 1), Viaggio magico (Magic Journey, reel 4, in the Sicilian former colonies of the Magna Grecia), Pompei (reel 7), Lecce Fiore Barocco (Lecce, Baroque Flower, reel 9), Le ville di Tivoli (Tivoli’s Villas, reel 10), all documenting journeys that the couple had carefully planned thanks to travel guides and historical volumes.[22]

Another subgenre of this collection – again in colour – consists of the development of a topic using famous paintings. Il banchetto (The Banquet, reel 5), for example, is a sort of pamphlet on the value of having dinner together at the table. The film shows paintings from various ages, all representing banquets and convivial scenes. Laura’s voice over, in the opening, recites “This journey through time and arts wants to be a protest against canned food and conventional, hurried meals…”

Figure 4: Carlo Fuzzi collection, reel 5, 196?, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna

Figure 5: Carlo Fuzzi collection, reel 5, 196?, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna

The same thematic principle is adopted for Le stagioni (Seasons, reel 22), in which the four seasons are presented using the masterpieces of the macchiaioli. The images of art masterpieces are often shot “live”, that is, “stolen” from museums and exhibitions, while in some other cases Fuzzi filmed (with many zooms in and out) the photographs of the paintings reproduced in catalogues and art history books.[23] Therefore, also in this case there is the mediation between the natural colour of the Kodachrome film and the applied, hand colouring of the works of art, a strategy similar to the one adopted by illustrated magazines, which negotiate the introduction of colour using photographs of works of art and tipped-in colour plates.

Together with the highbrow images of the art masterpieces, the other influences in the amateur films of the 1950s and the 1960s are drawings and illustrations taken from popular sources, such as children books, comics, animated films, posters, with a playful use of colour that reflects the many festive occasions and the colourful ceremonies that are represented in the home movies. In this respect, the amateur production of Emilio Grimaldi is truly representative of the most common strategies in the use of colour in amateur cinema. Emilio Grimaldi was of a military background – first an official, and then a colonel of the cavalry. Often combined with the making of photo albums, his 8mm cinematic production, both in black-and-white and in colour, spans intermittently twenty-five years, from the end of the 1930s to the first half of the 1960s. Amateur filmmaking practice for him constituted an ideal point of convergence of his many interests and, like Fuzzi, he pushed his practice towards “heretical” uses, different from the most common amateur productions. The images devoted to his family are sporadic, and they are just labelled as Casalingherie (Domestic Stuff) and stored a bit haphazardly as random, unedited fragments. The other films, however, really show an expert use of the camera and of colour, and thus make this collection emblematic.

Reel number 10, for example, is a film “on Martians”, dated 1960 and entirely shot in colour. In the years of the space frenzy (the opening caption reads “February of the Earth year MCMLX”) Grimaldi invents the peculiar figure of a yellow Martian, very similar to a chicken, with a beak and a pointy crest, that is going to attack the Earth – or more precisely Pinerolo, the small village in which Grimaldi lives. The opening of the film shows a painted backcloth that depicts the sidereal space, the extra-terrestrial planet and the chicken-alien, a hand animated cardboard cut-out that, with its giant telescope, individuates its target.

Figure 6: Emilio Grimaldi collection, reel 10, 1960, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna.

Figure 7: Emilio Grimaldi collection, reel 10, 1960, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna.

Figure 8: Emilio Grimaldi collection, reel 10, 1960, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna.

 

Figure 9: Emilio Grimaldi collection, reel 10, 1960, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna.

Figure 10: Emilio Grimaldi collection, reel 10, 1960, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna.

Figure 11: Emilio Grimaldi collection, reel 10, 1960, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna.

Figure 12: Emilio Grimaldi collection, reel 10, 1960, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna.

The attack scene is made by live action shots in which, to the aid of the terrified inhabitants of Pinerolo, rushes no less than the cavalry! Colonel Grimaldi takes advantage of his role in order to ensure the presence of some trucks and army tanks, obtaining a truly spectacular effect (as in many war movies, the camera at some point shoots from below, thus making the vehicles look even more majestic).

Figure 13: Emilio Grimaldi collection, reel 10, 1960, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna.

Figure 14: Emilio Grimaldi collection, reel 10, 1960, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna.

And then, at the climax, as if we were waking up from a nightmare, the caption “It’s Carnival!” appears, and the film goes on documenting a parade of carnival floats, one of which is a spaceship full of chicken-Martians.

Figure 15: Emilio Grimaldi collection, reel 10, 1960, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna.

Figure 16: Emilio Grimaldi collection, reel 10, 1960, 8mm. Courtesy Home Movies – Archivio Nazionale del Film di Famiglia, Bologna.

The film, therefore, is a sort of second-degree narration, inserted over a pre-existing staging activity in which the amateur filmmaker participated (that is, the design of the float and of the Martians’ costumes for the Carnival parade). Even though this cannot be considered an animated film (the drawings are part of the pro-filmic, and there is no stop motion animation), the transition from a hand-painted image (usually painted by the amateur filmmaker) and its “embodiment” in a live shot is not just the synthesis of the poetic personality of Grimaldi, but more broadly another form of mediation, frequent in small-gauge cinema, between applied, artificial colour (usually used for titles and captions) and natural/photographic colour.

Emilio Grimaldi, Carlo Fuzzi (a painting, music and archaeology buff) and the other amateur filmmakers I encountered were, often unconsciously, the true evangelists or, at least, ambassadors of colour. They, indeed, were also spectators, as outlined by Valérie Vignaux and Benoît Turquety in a recent study on amateur cinema.[24] The amateurs filmmakers’ media literacy is not just built through theatrical screenings, but above all through other forms of image consumption, maybe less organised and more often “accidental”.[25] The chromatic solutions adopted, in particular, recall more or less consciously the forms of circulation of colour in many popular and lowbrow media products, such as documentaries, colour newsreels, illustrated magazines. The analysis of the way in which colour is used in the home movies demonstrates that the model is not represented by institutional cinema, but by other kinds of images, other stages, forms and histories of the images, attributable to a longstanding tradition of popular art forms (or to popular forms of diversion from the “main” artistic production).

As Richard Misek writes, “Cinema’s transition to color was the sum of innumerable transitions to color […], a transition that […] remains perpetually incomplete.”[26] According to Misek, the transition to colour is actually a “network of transitions”.[27] This is especially true for the Italian media context, where the transition to colour remains perpetually incomplete and configures itself as a layered network of transitions. A crucial layer of this network is constituted by the anonymous mass of amateurs, a small army of pioneers, who were very important to the social diffusion of mechanically reproduced colour in moving images.

To conclude, approaching the transition to colour in the Italian media-scape through amateur cinema may be productive, more generally, in order to conceive colour as an authentic intermedial cultural system, circulating not only “on the surface”, in the institutional, theatrical, state-run media, but also and especially in an underground way, in the most overlooked and apparently uninteresting areas of iconic production, where intermediality is particularly emphasised.

*Translated from the Italian by Chiara Grizzaffi. A special thanks to Matteo Bittanti for his final reading

Notes

[1] Neil Harris, Cultural Excursions: Marketing Appetites and Cultural Tastes in Modern America (Chicago-London: University of Chicago Press, 1990), 9.

[2] On the main principles of the subtractive system and on monopack technology see Steve Neale, Cinema and Technology: Image, Sound, Colour (London: Basingstoke-Macmillan Education, 1985), 110-111 and Leo Enticknap, Moving Image Technology: From Zoetrope to Digital (London-New York: Wallflower Press, 2005).

[3] Heather Norris Nicholson, Amateur Film. Meaning and Practice 1927–77 (Manchester-New York: Manchester University Press, 2012), 18. The recent scholarship on amateur cinema includes Laura Rascaroli and Gwenda Young with Barry Monahan, eds, Amateur Filmmaking. The Home Movie, the Archive, the Web (New York-London: Bloomsbury 2014); Ryan Shand and Ian Craven, eds, Small-Gauge Storytelling. Discovering the Amateur Fiction Film (Edinburgh: Edinburgh University Press: 2013); Charles Tepperman, Amateur Cinema. The Rise of North American Moviemaking, 1923-1950 (Oakland: University of California Press, 2015); Susan Aasman, Andreas Fickers and Joseph Wachelder, eds, Materializing Memories. Dispositifs, Generations, Amateurs (New York-London: Bloomsbury 2018); Annamaria Motrescu-Mayes and Heather Norris Nicholson, British Women Amateur Filmmakers. National Memories and Global Identities (Edinburgh: Edinburgh University Press: 2018); Annamaria Motrescu-Mayes and Susan Aasman, Amateur Media and Participatory Cultures. Film, Video, and Digital Media (London-New York: Routledge 2019). On the relationship between amateur and institutional film practices see in particular Masha Salazkina and Enrique Fibla-Gutiérrez, eds, “Towards a Global History of Amateur Film Practices and Institutions,” Film History: An International Journal, Vol. 30, no. 1 (Spring 2018). See also Masha Salazkina and Enrique Fibla-Gutiérrez’ forthcoming edited collection Global Perspectives on Amateur Film. Histories and Cultures (Bloomington: Indiana University Press).

[4] Sarah Street, Joshua Yumibe, Chromatic Modernity. Color, Cinema, and Media of the 1920s (New York: Columbia University Press, 2019), 5.

[5] Arturo C. Quintavalle, ed., La bella addormentata. Morfologia e struttura del settimanale italiano (Parma: Università di Parma-Ist. Di Storia dell’Arte, 1972); Paola Pallottino, Storia dell’illustrazione italiana. Libri e periodici a figura dal XV al XX secolo (Zanichelli: Bologna, 1988); Fausto Colombo, ed., Libri giornali e riviste a Milano. Storia delle innovazioni nell’editoria milanese dall’Ottocento ad oggi (Milan: Abitare Segesta, 1998).

[6] It is possible to see the transition from black-and-white to colour of the Ferrania cover images at the following website, http://www.fondazione3m.it/page_rivistaferrania.php (last accessed April 22, 2020), in which there are the covers of some issues of the monthly magazine, along with the table of content.

[7] Thierry Gervais and Gaëlle Morel, The Making of Visual News: A History of Photography in the Press (London: Bloomsbury, 2017). On colour in the news press see Kim Timby, “Look at those Lollipops! Integrating Color into News Pictures,” in Jason E. Hill and Vanessa R. Schwartz, eds, Getting the Picture: The Visual Culture of the News (London-New York: Bloomsbury, 2015), 236-243. On the use of colour images in Life see Melissa Renn, “Life in Color: Life Magazine and the Color Reproduction of Works of Art,” in Regina L. Blaszczyk, Uwe Spiekermann, eds, Bright Modernity. Color, Commerce, and Consumer Culture (London: Palgrave Macmillan, 2017), 167-188.

[8] Augusto Sainati, “Stile e formato dell’informazione Incom,” in Augusto Sainati, ed., La Settimana Incom. Cinegiornali e informazione negli anni ’50 (Torino: Lindau, 2000), 32.

[9] On Italian cinema and colour, see Federico Pierotti, Un’archeologia del colore nel cinema italiano. Dal Technicolor ad Antonioni (Pisa: ETS, 2016).

[10] Orsola Silvestrini, “Il colore (non) viene dall’America. Documentari e film di animazione a colori in Italia (1935-1952),” in Alice Autelitano, Veronica Innocenti, Valentina Re, eds, I cinque sensi del cinema (Udine: Forum, 2005), 213. For the data and the analysis of the production of colour films in Italy see also Federico Pierotti, “Dalle invenzioni ai film. Il cinema italiano alla prova del colore (1930-59),” in Sandro Bernardi, ed., Svolte tecnologiche nel cinema italiano (Rome: Carocci, 2006), 85-139 and Orsola Silvestrini, “Tu vuò fà l’americano. La couleur dans le cinéma populaire italien,” 1895. Mille huit cent quatre-vingt-quinze 55 (juin 2008): 25-51.

[11] Aldo Grasso, Storia critica della televisione italiana 1954-1979 (Milan: Il Saggiatore, 2019).

[12] In 1954 – the first black-and-white programmes were broadcast in Italy – and the United States launched the first colour broadcasting with the NTSC (National Television System Committee) system. At first, the system did not work properly, and the acronym was sarcastically transformed in Never Twice Same Color, due to the chromatic instability. On the transition to colour in the US television system see Susan Murray, Bright Signals: A History of Color Television (Durham-London: Duke University Press, 2018). On Italian television’s transition to colour see Gloria Gabrielli, “L’introduzione della televisione a colori in Italia 1962-1977,” in Piero Melograni, ed., La paura della modernità. Opposizioni e resistenze allo sviluppo industriale (Rome: Cedis, 1987), 68-90, and Paola Valentini, “Società a colori: la televisione italiana e il passaggio al colore,” in Maurizio Rossi and Andrea Siniscalco, eds, Colore e colorimetria. Contributi multidisciplinari, Vol. IX A (Santarcangelo di Romagna (RN): Maggioli, 2013), 856-863.

[13] Peppino Ortoleva, Un ventennio a colori. Televisione privata e società in Italia, 1975-95 (Florence: Giunti, 1995); Giandomenico Crapis, Il frigorifero del cervello. Il Pci e la televisione da “Lascia o raddoppia?” alla battaglia contro gli spot (Rome: Editori Riuniti, 2002).

[14] The debate on the use of colour was also accompanied by the battle over the standards, that is a conflict between two different systems for the transmission of the signal, both technologically advanced: the German PAL (Phase Alternation Line) and the French SECAM (Séquentiel Couleur à Mémoire). Obviously, the choice also implied a precise political position: choosing one system or the other meant to stipulate political alliances with one of the two nations involved, see Andreas Fickers, “The Techno-politics of Colour: Britain and the European Struggle for a Colour Television Standard,” Journal of British Cinema & Television VII, n. 1 (April 2010): 95-114.

[15] About the cultural meaning of colour in Western countries, see the works of Michel Pastoureau, like Dictionnaire des couleurs de notre temps. Symbolique et société (Paris: Bonneton, 1992). On the “fear of colour” in art history, see David Batchelor, Chromophobia (London: Reaktion, 2000).

[16] On amateur cinema in Italy see Luisella Farinotti and Elena Mosconi, eds, “Il metodo e la passione. Cinema amatoriale e film di famiglia in Italia,” Comunicazioni sociali 3 (2005); Alice Cati, Pellicole di ricordi. Film di famiglia e memorie private (1926-1942) (Milan: Vita e Pensiero, 2009). On Italian female amateur filmmakers, see Sara Filippelli, Le donne e gli home movies. Il cinema di famiglia come scrittura del sé (Pisa: ETS, 2015).

[17] I analysed the how-to literature on amateur colour cinema in Elena Gipponi, “Fireworks and Carnivals: Applied and Natural Colours in Italian Home Movies,” in Giovanna Fossati et al., eds, The Colour Fantastic: Chromatic Worlds of Silent Cinema (Amsterdam: Amsterdam University Press, 2018), 33-50.

[18] This work’s use of the term “modernity” refers to the process of consolidation of the cultural industry that occurred in Italy between the 1930s and the 1970s: creation of a truly mass audience, supremacy of the image over the word in all forms of communication, importation – mainly from the USA – of a large part of the cultural products. In particular, in the five years of the economic boom, modernity in Italy experienced a significant acceleration: at the turn between the 1950s and the 1960s there was a real modernisation within modernisation, David Forgacs, Italian Culture in the Industrial Era 1880-1980. Cultural Industries, Politics and the Public (Manchester-New York: Manchester University Press, 1990).

[19] The most part of the amateur filmmakers that I interviewed, when asked about the reasons why they chose colour instead of black-and-white for their home movies, answered that, since colour films were available, they “obviously” bought colour films, abandoning black-and-white (but not for photography, photographs were still shot preferably in black-and-white: “I liked it better”, is a recurring declaration).

[20] Federico Pierotti, “Il catalogo è questo. Fonti per la storia del documentario a colori in Italia nel secondo dopoguerra.” in Alice Autelitano and Valentina Re, eds, Il racconto del film / Narrating the Film (Udine: Forum, 2006), 61-62.

[21] Ivi, 62.

[22] The notation of the reels is the one adopted by Home Movies to catalogue the archival fund.

[23] This technique, that is “the shooting of a monument or of a landscape, […] filmed literally through photographs and postcards” is a recurring one in colour short documentaries, thus demonstrating once more the mediocrity and the limited economic resources of these “professional” productions. Analogously, the “four seasons” is another frequent subject of the Italian colour documentary of the 1950s, Ibid.

[24] “The amateur filmmaker is a concretely active spectator, a spectator who thinks of him/herself as a producer and becomes a producer, while also remaining a spectator. Without any doubt, he/she still likes to watch films in a dark screening room, but for him/her, cinema doesn’t end in that room. The cinematic screening is just one of the possible forms of cinema as a dispositif, is one of the nodes of a network of instruments and practices that contain cinema into a more extended concrete and imaginary totality” [my translation], Valérie Vignaux and Benoît Turquety, eds, L’amateur en cinéma. Un autre paradigme. Histoire, esthétique, marges et institutions (Paris: AFRHC, 2016), 17.

[25] Curiously, the institutional cinema with its genres is the acknowledged reference for the production of black-and-white amateur fiction films. By way of example, in the works of Ignazio De Falco (consulted thanks to a personal contact, since they are not archived at Home Movies) there is an unrefined fiction film, one of the few black-and-white works in a 8mm collection that otherwise is almost entirely constituted of colour films. The film is called Winston 7 ricevuto, is dated 1957 and is a crime/noir with a basic detection plot. The choice of black-and-white film is intentional, and it is compliant with a precise expressive strategy: “Giallo can only be shot in black and white”, the author himself has declared.

[26] Richard Misek, Chromatic Cinema. A History of Screen Color (Malden, MA-Oxford: Wiley-Blackwell, 2010), 83-84. On cinema and colour, see also the two volumes by Jacques Aumont, Introduction à la couleur: des discours aux images (Paris: Armand Colin, 1994), and Jacques Aumont, ed., La couleur en cinéma (Paris-Milan: Cinémathèque française/Musée du cinéma/Fondazione Mazzotta, 1995).

[27] Ivi, 84.

Bibliography

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Aumont, Jacques, ed. La couleur en cinéma. Paris-Milan: Cinémathèque française/Musée du cinéma/Fondazione Mazzotta, 1995.

Batchelor, David. Chromophobia. London: Reaktion, 2000.

Cati, Alice. Pellicole di ricordi. Film di famiglia e memorie private (1926-1942). Milan: Vita e Pensiero, 2009.

Colombo, Fausto, ed. Libri giornali e riviste a Milano. Storia delle innovazioni nell’editoria milanese dall’Ottocento ad oggi. Milan: Abitare Segesta, 1998.

Crapis, Giandomenico. Il frigorifero del cervello. Il Pci e la televisione da “Lascia o raddoppia?” alla battaglia contro gli spot. Rome: Editori Riuniti, 2002.

Enticknap, Leo. Moving Image Technology: From Zoetrope to Digital. London-New York: Wallflower Press, 2005.

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Filippelli, Sara. Le donne e gli home movies. Il cinema di famiglia come scrittura del sé. Pisa: ETS, 2015.

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Gabrielli, Gloria. “L’introduzione della televisione a colori in Italia 1962-1977.” In Melograni, Piero, ed. La paura della modernità. Opposizioni e resistenze allo sviluppo industriale. Rome: Cedis, 1987.

Gervais, Thierry and Gaëlle Morel. The Making of Visual News: A History of Photography in the Press. London: Bloomsbury, 2017.

Gipponi, Elena. “Fireworks and Carnivals: Applied and Natural Colours in Italian Home Movies.” In Fossati, Giovanna et al., eds. The Colour Fantastic: Chromatic Worlds of Silent Cinema. Amsterdam: Amsterdam University Press, 2018.

Grasso, Aldo. Storia critica della televisione italiana 1954-1979. Milan: Il Saggiatore, 2019.

Harris, Neil. Cultural Excursions: Marketing Appetites and Cultural Tastes in Modern America. Chicago-London: University of Chicago Press, 1990.

Misek, Richard. Chromatic Cinema. A History of Screen Color. Malden, MA-Oxford: Wiley-Blackwell, 2010.

Motrescu-Mayes, Annamaria and Heather Norris Nicholson. British Women Amateur Filmmakers. National Memories and Global Identities. Edinburgh: Edinburgh University Press: 2018.

Motrescu-Mayes, Annamaria and Susan Aasman. Amateur Media and Participatory Cultures. Film, Video, and Digital Media. London-New York: Routledge 2019.

Murray, Susan. Bright Signals: A History of Color Television. Durham-London: Duke University Press, 2018.

Neale, Steve. Cinema and Technology: Image, Sound, Color. London: Basingstoke-Macmillan Education, 1985.

Norris Nicholson, Heather. Amateur Film. Meaning and Practice 1927–77. Manchester-New York: Manchester University Press, 2012.

Ortoleva, Peppino. Un ventennio a colori. Televisione privata e società in Italia, 1975-95. Florence: Giunti, 1995.

Pallottino, Paola. Storia dell’illustrazione italiana. Libri e periodici a figura dal XV al XX secolo. Zanichelli: Bologna, 1988.

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Pierotti, Federico. Un’archeologia del colore nel cinema italiano. Dal Technicolor ad Antonioni. Pisa: ETS, 2016.

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Valentini, Paola. “Società a colori: la televisione italiana e il passaggio al colore.” In Rossi, Maurizio and Andrea Siniscalco, eds. Colore e colorimetria. Contributi multidisciplinari, Vol. IX A. Santarcangelo di Romagna (RN): Maggioli, 2013.

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About the Author
Elena Gipponi
is a postdoctoral fellow at IULM University of Milan, where she received her PhD in “Communication and New Technologies”. Since 2008, she collaborates to IULM’s courses of History of Cinema. She has edited with Joshua Yumibe “Cinema and Mid-Century Colour Culture”, a special issue of Cinéma & Cie. International Film Studies Journal (n. 32, Spring 2019). Her first book, Una rivoluzione inavvertita. Dal bianco e nero al colore nello scenario mediale della modernità italiana, has been published in Italy by Mimesis (2020).

Letter from the Editors

DOI 10.15664/fcj.v0i17.2079

Dear Reader,

Welcome to Issue 17 of Frames Cinema Journal ‘The Politics of Colour Media’, guest-edited by Dr Kirsty Sinclair Dootson.

This issue responds to the exciting and rapidly blooming field of chromatic scholarship in film, screen, and media studies – specifically, the study of colour as a technology, material, and apparatus.

The advents and evolutions of colour technologies across the globe each have complex histories that have been shaped by and are telling of their specific industrial, social, political, cultural, and ideological negotiations. It is the importance of these, and other, intersections that drove the creation of this issue. By exploring the power of colour beyond its aesthetic realm, we wanted to spotlight how colour technologies are revealing of critical forces and hierarchies that have been key not only to the development of cinema, film, and other media technologies, but to their respective national, international, and social histories.

Indeed, philosophical inquiries on the presence, use, and composition of colour in film have made significant contributions to the world of screen studies, and within the broader discourses of identity, race, gender, sexuality etc. However, with this issue we wanted to shift the conversation’s attention away from reading colour-as-symbol or colour-as-representation and focus on colour-as-apparatus.

We are pleased to announce that this issue is packed with a dazzling array of examinations of colour technologies from a variety of viewpoints and contexts. Each piece questions, challenges, and revises a different example of colour application in film and cinema, thus offering fresh and unique contributions to this developing field.

Our Features section’s articles explore divergent uses of colour in different levels of mid-century filmmaking in Europe. Sarah Street explores how the medium of film critiqued and satirised the phenomenon of advertising in Britain in the 1960s, by examining the politicised use of colour in Don Levy’s Herostratus (1967) and Peter Watkins’ Privilege (1967). Elena Gipponi calls attention to the early adoption of colour film in the work of amateur filmmakers in Italy during the 1950s and ‘60s, to investigate their role in the country’s transition from black-and-white to colour media.

Both articles in our POV section consider how camera technology implicates the materiality, currency, and visual representation of the human body, via its capturing and reading of colour. Lida Zeitlin Wu reflects on her visit to the Color Factory pop-up exhibition in Houston, Texas, to offer thought-provoking realisations about the digitally mediated infrastructure of such spaces – mainly the commodification and quantification of the physical self through algorithmic colour. As an international cinematographer, Yu-Lun Sung provides professional insight on the technical and aesthetic decisions contemporary cinematographers make with regards to light when working with actors of different skin tones, specifically Asian ethnicities, using Columbus (Kogonada, 2017), Crazy Rich Asians (Chu, 2018), and The Farewell (Wang, 2019) as examples.

Our Film Featurette section is abundant with a diversity of work, each investigating undermentioned films in screen scholarship. Lucia Szemetova discusses the political commentary of the drab colour palette employed in Nimród Antal’s Kontroll (2003), to argue that the film’s vision of Hungary recalls aesthetics linked to the country’s Cold War past despite its new capitalist present. Tamara Tasevska places Claire Denis’ use of intensified, fluorescent hues, and digital colour in High Life (2018) in dialogue with critical, but divergent, approaches to colour by Gilles Deleuze and Olafur Eliasson, to argue for the philosophical inquiries they prompt. Louisa Wei reflects on her experience of making the documentary film Havana Divas (2018), by ruminating on how the chromatic decisions deployed in the film were inspired by the Chino-Cubano histories and cultures being investigated.

Paul Frith and Keith M. Johnston’s video essay for this issue examines the advent of the Eastmancolour in Britain. Through a series of interviews with a variety of professionals in the British film industry, it discusses the creative and technological agency that chromogenic monopack offered British filmmakers and creatives at the time, and more.

Our Book Review section features reviews of Ewa Mazierska’s Poland Daily: Economy, Work, Consumption and Social Class in Polish Cinema (2017), Sheila Skaff’s Studying Ida (2018), Hunter Vaughan’s Hollywood’s Dirtiest Secret: The Hidden Environmental Costs of the Movies (2019), Catherine Russell’s Archiveology: Walter Benjamin and Archival Film Practices (2018), Mallory O’Meara’s The Lady from the Black Lagoon: Hollywood Monsters and the Lost Legacy of Milicent Patrick (2019), and Sarah Street and Joshua Yumibe’s Modernity: Color, Cinema, and Media of the 1920s (2019), along with the edited collections Prostitution and Sex Work in Global Cinema: New Takes on Fallen Women (2017), Thai Cinema: The Complete Guide (2018), and The Colour Fantastic: Chromatic Worlds of Silent Cinema (2018).

With this issue, we are delighted to also be publishing the dossier ‘Preserving and Restoring Asian Cinema: The Transnational Dimension’, curated by Dina Iordanova. With this dossier, Iordanova wishes to draw attention to the important restoration work being done in Asian film archives – that has, at its essence, a transnational scope and reach – as well as highlight the importance of Asian archives to academic scholarship on the subject. The dossier comprises a preface written by Iordanova; articles by Sanchai Chotirosseranee, Deputy Director of the Film Archive (Public Organization), Thailand, and Karen Chan, Executive Director of the Asian Film Archive (AFA), Singapore; and interviews with Bede Cheng, Managing Director at L’Immagine Ritrovata Asia, by Andrea Gelardi, and Nick Deocampo, Associate Professor at the Film Institute, University of the Philippines, by Anushrut Ramakrishnan Agrwaal.

Happy reading!
Ana Maria Sapountzi and Peize Li
Co-Editors-in-Chief

* This letter’s thumbnail image is a film still from Herostratus (Don Levy, 1967), featured and discussed in Sarah Street’s article ‘Colour and the Critique of Advertising: Privilege (Peter Watkins, 1967) and Herostratus (Don Levy, 1967)’

** The issue’s banner image is a coloured black-and-white photograph featured in Louisa Wei’s article ‘The Memory of Colour: Havana Divas, Cantonese Opera’. Courtesy of Blue Queen Cultural Communication Ltd.

The Politics of Post-Socialist Colour in Nimród Antal’s Kontroll (2003)

DOI 10.15664/fcj.v0i17.2080

Kontroll (2003), Nimród Antal’s directorial debut, is mostly known for its iconic location as it is set entirely in the Budapest metro system. In this gritty (fictional) environment, the film follows the fate of the cast-out Bulcsú (Sándor Csányi) who, escaping from his past, has resigned himself to a life underground. During the day he works as a ticket inspector, and at night he wanders the alienating labyrinth of Budapest’s metro system. The film thematises systematised control and power structures inherited from the socialist past. It relocates them in a subterranean reality where individuals struggle to take command of their lives.

Although the director denies the political implications of his work, Kontroll is commonly assessed in the context of local identity politics.[1] The film was released in 2003, a year before Hungary’s “return to Europe”, when the country’s status would be determined in relation to the West. The EU accession re-opened the country’s scepticism towards Western influences and highlighted disappointments brought on by the system change. However, it offered the country a chance to leave behind its socialist past. Whether consciously or not, while these concerns have been recognised in the film’s narrative, they appear to have been overlooked in its aesthetics – specifically, its colour palette.

This case study discusses the legacy of Cold War colour constructions and competition over colour cinema that determine the chromatic meanings in this film, lying at the intersection of history, politics, and identity. The provided analysis of the subversive use of colour in Kontroll hopes to illustrate a complex picture of self-representation in a crucial post-socialist moment.

The film’s plot revolves around Bulcsú’s miserable life underground; full of humiliating challenges and comical situations. Together with his team of misfits, he spends his days arguing with freeloaders, competing with rival colleagues, or chasing a young boy who plays tricks on them. Lacking any respect, these ticket inspectors are ridiculed, tricked, even beaten up daily, yet they take it with a sense of humour. In this oppressive reality, the only comfort for Bulcsú is a quirky passenger in a bear costume, Szofi (Eszter Balla), with whom he falls in love. Meanwhile, the metro system’s image is facing a distressing threat as a rising number of passengers end up under the trains, for which the uncompromising bosses hold the ticket inspectors accountable. These apparent suicides are in fact murders, perpetrated by a mysterious hooded figure, who alarmingly resembles Bulcsú. The serial killer’s motives and his existence remain ambiguous, leaving the audience to decide whether he is Bulcsú’s alter ego or the embodiment of all the imagined evil roaming the dark underground. It is only after this unknown perpetrator’s defeat that Bulcsú is finally able to ascend above ground, with the hope for a new life with Szofi.

Although Kontroll was marketed as a universal story between good and evil, it is the film’s deliberately exaggerated representation of a post-socialist experience that has attracted critical attention.[2] As György Kalmár argues, the film thematises the confusion in Hungary after the collapse of the totalitarian communist regime.[3] Through addressing issues of inferiority complexes, and coming to terms with both the past and a possible new future, the film reflects on the post-colonial struggles of this former Eastern Bloc country. Kalmár refers to the double colonisation of Hungary – from the Soviet Union and then the capitalist West – where the latter strongly influenced the post-socialist countries’ European integration. Deriving from a Eurocentric discourse, a term introduced by Ella Shohat and Robert Stam, the former Eastern Bloc countries were still considered as underdeveloped and separate from the leading West.[4] Post-socialist films that thematise this East-West division and these issues of self-presentation for so-called periphery states such as Hungary, are thus often analysed in a post-colonial mode.[5]

A dominant practice in this region is the self-colonising imagination, which according to Alexander Kiossev “emerged as a spin-off in the process of Euro-colonial hegemony” – in this case referring to the West’s epistemological domination during and after the Cold War.[6] The self-colonising or self-exoticising mode mimics the discursive power of an external observer. It relies on Western models to reproduce the common stereotypes with irony, resulting in a parodical self-image. Thus, deploying this common representational method in Hungarian post-socialist cinema, Antal presents an Eastern space through a Western gaze by relying on stereotypes of backwardness and oppression, where characters strive to escape from their unliveable circumstances.[7] Kontroll uses Western genres and narrative tropes, as it blends dark comedy together with the conventions of a crime thriller to overturn stereotypical associations with the East.

Recent scholarship on colour cinema stresses the necessity of chromatic aesthetics and technology not only as fundamental aspects of mise-en-scène but as important signifiers of a film’s ideology and politics.[8] The drab colour palette, which determines Kontroll’s overall mysterious atmosphere, was previously associated with the Soviet colour film process, as well as with the whole region of the Eastern bloc as envisioned by the West. The stereotypical greyness of the Eastern bloc was a product of the Western imagination related to its material and political landscape. As Krisztina Fehérváry observes, the brutalist concrete-based architecture of the Eastern bloc led to a standard Western view that life behind the Iron Curtain was colourless and claustrophobic.[9] This concrete-like grey became shorthand for oppression, poverty, and depression, whereas colour signified the pleasures of capitalist consumption.[10] In reality, however, the well-known housing estates were seldom grey and colour was abundant in the commercial sphere.[11] Thus, often the grey-East association speaks of a Cold War construction or a nostalgic memory rather than a reflection of the presence of colour in everyday life under socialism.[12] The colour grey’s nuanced meanings, when used internally, can also signal that the colourful capitalist victory simply did not happen. Not surprisingly, post-socialism is often defined as a “grey zone”, where grey does not stand for colourlessness but for ambiguity, uncertainty, and polarity, breaking away from previous unproductive East-West dichotomies.[13] This in-between zone is neither in the oppressed past nor in the idealised future, and is filled with disappointment and confusion. Kontroll reflects on this moment of post-transition by establishing conventional colour binaries in order to challenge them, thereby showing the futility of such an approach.

These conventions were also established on the screen as post-war cinema’s advances turned into a matter of competition between different countries and ideologies that politicised colour.[14] In the 1940s the American firm Technicolor dominated the film market, a colour film process connoting bright, high-key lighting and saturated colour aesthetics. Technicolor offered a high degree of colour standardisation and rapidly became a brand associated with quality and consistency suitable for mass production. Its primary European competitor with sufficient capital and diffusion was the Agfacolor process developed by the German company I.G. Farben based in Wolfen.[15] Although Agfacolor was a cheaper and relatively simple process, due to exposure issues its aesthetic benchmark was muted and pastel as opposed to Technicolor’s intensity.[16] In 1945 the company in Wolfen was seized by Western forces taking hold of its technological foundations and consequently, its remains were relocated to the Soviet Occupation Zone.[17] Thus, Agfacolor in Dudley Andrew’s terms, was “typed as a ‘socialist’ method”, despite the fact that it continued to thrive in the post-war world with patents taken by American, European, and Japanese interests, in addition to its Soviet successors.[18] The latter developed the Sovcolor process, whose stereotypical desaturated look can be traced back to Agfacolor film stock’s limitations in colour registration. Meanwhile, the Eastman Kodak Company, Agfa’s rival since the 1930s, also released its chromogenic stock onto the market in this post-war period.[19] The Eastmancolor process prevalent from the 1960s was known for the quality of its vibrant colour reproduction. This binary between the two processes became a trope influenced by political agendas, where as Andrew suggests, Eastmancolor was coded as a product of “American domination”, while Sovcolor presented both an economic and aesthetic distaste for capitalist gaudiness.[20] As Michelle Beutler points out, however, aesthetic standardisation was often “independent of the technological potentials” of these processes as issues of compatibility, quality, and institutional control played a more decisive role.[21] According to official narratives, Eastern Bloc countries only used socialist stocks, yet they often imported American stocks as the economic needs for participation in global cinema markets meant privileging quality over political conflicts.[22] The fact that Eastern bloc countries’ films are still considered colourless further shows how official narratives did not mirror the reality of colour reproduction on the screen.[23]

In a self-colonising mode, Kontroll relies uniformly on a washed-out colour palette to challenge the stereotypical associations of representing an Eastern space through what David Crowley and Susan E. Reid call “the gray tinted glasses of Cold War”.[24] The film confronts the assumption that the drab era of socialism is in the past, and that a new, brightly coloured capitalist present is immanent by locating the perceived “Eastern look” in the disorienting capitalist present. By relying on colours discursively coded as socialist the film shows how Cold War politics of hierarchy continue to the present.

The clichéd Eastern drabness lends itself to the film being shot entirely on location in the Budapest metro system built in the 1970s, a landmark of socialist modernist architecture. Influenced by space travel and modern technology, the metro’s steel grey topography resembles an allegorical dystopia of a non-organic labyrinth. As Kalmár observes, the metro is made of concrete, stone, metal, and glass materials that all evoke coldness and rigidity and constructs a distinctly Eastern space.[25]

Already the opening sequence’s palette is symptomatic of the aesthetics of the film as a whole. In the first shot, as we follow a drunk woman (Enikő Eszenyi) going down the escalators to the dark void, the monolithic style of the metro appears unwelcoming. The mise-en-scène fails to make the underground a familiar and pleasant place; there are no colourful advertisements, no music, no shops or cafés. It is a desolate place. The metro setting should be the epitome of movement, but instead, it stagnates as unpleasant, dirty, and most importantly, an unsafe territory. As we follow the woman stumbling on the platform, there are hints of red in the background as part of the set, such as red bins, seats, handrails, advertisement and lights, which provide a visual contrast to the darkness. In these compositions devoid of colour, the red comes across as overtly saturated and striking creating a sense of unease. Red’s connotation of danger and death, being the colour of blood, is often used in slasher films to invoke fear and repulsion in the audience.[26] The presence of red strengthens the thriller narrative in the film but also suggests the continuing legacy of the communist past.[27] As the lonely passenger anxiously waits, the lights suddenly go off and she is pushed under the passing train leaving behind only her red shoe. Thus, this opening scene assists with establishing the stereotype that Eastern spaces are unliveable, and where individuals are under constant threat. Whereas the political system change was supposed to bring progress, the film presents the contemporary world as decaying and unnatural. The film’s concrete-like reality with splashes of red, thus, problematises the idealistic representation of Western integration as an escape from oppressing socialism.

The use of cold, flat lighting positioned far away from the subjects and the narrow depth of field in the film further emphasises this menacing ambiance. After the mysterious crime committed by an unknown killer, we next see Bulcsú waking up on the platform as neon lights glare up above him. As we observe his daily routine he appears to get lost in this bleakness. The muted colour palette, with harsh artificial lights, thus mirrors the dullness and dreariness of Bulcsú’s everyday life wasted underground as an inspector. He is unable to leave. Even during the night he cruises the grey brutalist underworld as a lonely figure on an inner quest.[28] As opposed to the flat lighting during daytime, the use of low-key lighting at night transforms the familiar platforms and tracks into ominous, shadowy prisons. The contrasting lighting, a technique that is used often for science fiction, horror, or mystery thrillers, emphasises the two-identities of the metro and underlines the overall eerie mood of Kontroll.[29] More importantly, it addresses what Márton Csillag calls “the schizophrenia of Hungarian society” in a post-transition period where new progress on the surface is artificial and the suppressed past in the subconscious is imprisoning.[30] Both the director and cinematographer, Gyula Pados, insisted on shooting on 35mm to achieve what they described as this specific “look and feel” of the film.[31] The aesthetics of Kontroll derive from the contrast between an unpolished, nostalgic feel to the stock and artificial look of Tungsten lighting, which overall creates a modern, yet destructive atmosphere. This technique plays upon the trope of the East as run-down, painting a dystopian picture reinforced by the buzzing sound of the neon lights and fast-paced electronic music.

As opposed to this deliberately constructed “Eastern” nightmare the odd mix of characters brings a comedic aspect to the film. The ticket inspectors are the laughingstock of this new society, despised both for their profession and for their appearance. They symbolise the past legacy of authority, surveillance, and institutional control evoked by the colour red linked to them. The sign they wear on their forearm, a white “M” on a red surface brings to mind the symbol of the Arrow Cross Party as well as evoking the country’s red past. However, it does not have any effect on the passengers.[32] The inspectors themselves detest their job and disrespect their superiors as they jokingly call the head of the metro system, who has a red birthmark on his face, Gestapo. Despite their unhealthy appearance, they are the only living part of the decaying metro system. Even their skin colour becomes one with the grey and washed out green walls of the metro, making them appear sickly.[33] Furthermore, their minimalist, desaturated costumes contributes to their perceived “Eastern” look as they appear smelly, poor, and “undemanding.”[34] They wear faded jackets, shabby jumpers, and are overall dressed in shades of brown, black, and dark green. Thus, Bulcsú’s team neither appears vital nor up-to-date, unable to break out from what Fehérváry calls “the grey confines of socialist era.”[35] As the ultimate underdogs in this changed society, their behaviour, appearance, and humiliating treatment by others makes them Eastern European caricatures. When Bulcsú realises that in order to escape from this prison he needs to confront the mysterious killer, revealed to him by Szofi in a dream sequence, he begins to physically suffer. Throughout the film his looks deteriorate extensively because of several beatings he receives. In the final chase scene with the killer however, Bulcsú manages to escape, allowing him to leave this cruel life behind. As Steve Jobbit argues, Bulcsú’s way out could suggest “the integrative and redemptive fantasies” of a post-socialist country aiming for European membership.[36] However, that the almost blinding lights are artificial rather than natural, indicates that Bulcsú is moving towards a non-existent utopia with Szofi, who happens to wear an angel-like costume. For the final shot, the camera stays underground, not following the characters as they move above ground because there is no escape from the colourless post-socialist situation. The idealised other place is non-existent.[37]

Although colour is often viewed as secondary to narrative or considered an excess, Kontroll’s aesthetics demonstrate the significance that colour carries in post-socialist Hungarian cinema.[38] By relying on a washed-out colour palette, often disrupted with saturated red, the film engages with the Cold War colour discourse. The film combines colours traditionally associated with the East to highlight how the prevalent devaluation of former communist countries by the West endures even after the fall of the Iron Curtain. Its use of grey challenges the persistence of the past in the new capitalist present, the problems of control and suppression of the individual remain, just now in other forms. The post-socialist space is suffocating both from the past and present, its exaggerated construction problematises East-West binaries on the screen. The film’s seemingly utopian ending, thus finally destroys both the image of the drab East and colourful West and confronts such discursive categories. Kontroll points toward a need for a new trend where colour could become a primary tool for a self-representation devoid of stereotypes.

Notes

[1] Works that assess the film within the context of identity politics: Steve Jobbitt, “Subterranean Dreaming: Hungarian Fantasies of Integration and Redemption” Kinokultura (2008), http://www.kinokultura.com/specials/7/kontroll.shtml, Accessed May 2, 2020.; György Kalmár, “Inhabiting the Post-Communist (Kontroll. Nimród Antal, 2003)” in Formations of Masculinity in Post-Communist Hungarian Cinema: Labyrinthian Men, ed. György Kalmár (Cham: Springer International Publishing, 2017), 67–91, https://doi.org/10.1007/978-3-319-63664-1_4.; Kalmár, “Apostate Bodies: Nimród Antal’s Kontroll and Eastern-European Identity Politics,” in Spaces, Bodies, Memories. Cultural Studies Approaches in the Study of Eastern European Cinema, ed. Andrea Virginás (Cambridge Scholars Publishing, 2017), 112-131.; Christine Grimes Topping, “The World Is out of Control: Nimrod Antal’s Kontroll (2003) as a Socio-Political Critique of Powerless Individuals in a Postmodern World,” Studies in European Cinema 7.3 (December 1, 2010): 235–45, https://doi.org/10.1386/seci.7.3.235_1.; Owen Evans, “Going Underground: Margins, Dreams and Dark Spaces in Nimród Antal’s Kontroll (2003)” The Urban Uncanny: A Collection of Interdisciplinary Studies, ed. Lucy Huskinson (London and New York: Routledge, 2016) 18-33.

[2] The film opens with a disclaimer read out by the director of BKK (Budapest Public Transport Centre) who stresses that despite the familiar locations the film is entirely fictitious.

[3] Kalmár, “Apostate Bodies,” 112-131.

[4] László Strausz discusses the concept of Eurocentrism in relation to Hungarian cinema in: “Visszabeszélés és önegzotizálás. (A posztkolonialista elméletek kelet-európai alkalmazhatóságáról)” [Talking back and self-exoticisation. The use of post-colonial theory in Eastern context] Pannonhalmi Szemle XXII (2014): 104-119.; Although Shohat and Stam do not discuss the Eastern bloc, the book helps to understand and consequently challenge the West as a dominating construct. Ella Shohat and Robert Stam, Unthinking Eurocentrism (London, 1994).

[5] Periphery states are the former colonised, their attempts to define their own culture is a post-colonial gesture. Further details on how this applies to Hungarian cinema in: Strausz, “Visszabeszélés és önegzotizálás.” [Talking back and self-exoticisation.] 104-119.

[6] Alexander Kiossev, “The Self-colonization Metaphor.” Atlas of Transformation (2008) http://monumenttotransformation.org/atlas-of-transformation/html/s/self-colonization/the-self-colonizing-metaphor-alexander-kiossev.html. Accessed May 3, 2020.

[7] A detailed study on New Hungarian Cinema (a generation of directors starting to make films in the early 2000s) in a post-colonial framework: Gábor Gelencsér, “Back and Forth. De-Europeanization as self-colonization in Hungarian film after 1989,” Studies in Eastern European Cinema 9.1 (2018): 63-75.; Anikó Imre (ed.), A Companion to Eastern European Cinemas (Malden, Oxford, Chichester, 2012).; Eva Mazierska et al., Postcolonial Approaches to Eastern European Cinema: Portraying Neighbours On-Screen (London: I.B. Tauris, 2015).

[8] Sarah Street and Joshua Yumibe, Chromatic modernity: color, cinema, and media of the 1920s (New York: Columbia University Press, 2019).; Richard Misek, Chromatic cinema: a history of screen color (Chichester, U.K.: Wiley-Blackwell, 2010); Sarah Street, “The Monopack Revolution, Global Cinema and Jigokumon/Gate of Hell (Kinugasa Teinosuke, 1953)” Open Screens 1, no. 1 (6 June 2018): 2. https://doi.org/10.16995/os.2.;

[9] Krisztina Fehérváry, Politics in Color and Concrete: Socialist Materialities and the Middle Class in Hungary (Indiana University Press, 2013).

[10] Regina Lee Blaszczyk and Uwe Spiekermann, eds., Bright Modernity (Cham: Springer International Publishing, 2017), https://doi.org/10.1007/978-3-319-50745-3.

[12] This debate is especially fruitful in the German context. For further details see: Sebastian Heiduschke, East German Cinema: DEFA and Film History (New York: Palgrave MacMillan, 2013).; Wendy Westphal, “‘Truer than the Real Thing’: ‘Real’ and ‘Hyperreal’ Representations of the Past in ‘Das Leben Der Anderen’” German Studies Review 35.1 (2012): 97-111.

[13] Ida Harboe Knudsen and Martin Demant Frederiksen (eds), Ethnographies of Grey Zones in Eastern Europe: Relations, Borders and Invisibilities (London; New York, NY: Anthem Press, 2015). David Batchelor also discusses grey as a “colour of in between,” more details in: Luminous and the Grey (London: Reaction Books, 2014).

[14] For a more detailed analysis of technology and colour discourse see: Dudley Andrew, “The Postwar Struggle for Color,” Cinema Journal 18.2 (1979): 41-52, https://doi.org/10.2307/1225441.; Barry Salt, Film style and technology: history and analysis (London: Starword, 2009); Michelle Beutler, “Standardising Color Film. Technicolor No. IV and Agfacolor during the 1940s,” in Color Mania. The Material of Color in Photography and Film, ed. Barbara Flückiger, Eva Hielscher, Nadine Wietlisbach (Lars Müller Publishers, 2019) 197-211.; Josephine Diecke, “Agfacolor in (Intern)National Competition” in Color Mania, 211-223.

[16] Ibid, 199-200.

[17] Alice Lovejoy gives a detailed account of the dispersal of the Agfa patents in: “Celluloid geopolitics: film stock and the war economy, 1939–47,” Screen 60.2 (Summer 2019): 224-241,

https://doi.org/10.1093/screen/hjz009.

[18] Agfa derivates: Ferraniacolor, Ansco Color, Gevacolor, Sovcolor and Orwocolor. Further details in Diecke, “Agfacolor in (Intern)National Competition,” 211-223; Andrew, “The Postwar Struggle for Color,” 46.

[19] Diecke traces the history of Agfa and Kodak in: “Agfacolor in (Intern)National Competition,” 211-3.; Heather Heckman challenges the common misconception that Eastmancolor was responsible for destroying the Technicolor monopoly. The anti-trust suit in 1947, which launched the release of chromogenic stocks, was precisely because Kodak worked in collusion with Technicolor. Further details about the relationship between Technicolor and Eastmancolor in: “We’ve Got Bigger Problems: Preservation during Eastman Color’s Innovation and Early Diffusion,” Moving Image 15.1 (July 2015): 44–61.

[20] Andrew, “The Postwar Struggle for Color,” 51.

[21] Beutler, “Standardising Color Film,” 202. Andrew’s assumptions about post-war Agfacolor associations and its contrast to Eastmancolor are complicated by the work of Beutler and Diecke who point out the diverse uses of the original patents and the similarities between the two processes.

[22] Anna Batistová outlines how Czechoslovak film industry, though isolated in the Eastern Bloc, also followed the international adoption of widescreen in the 1950s for which it was forced to use Eastmancolor. Further details in: Anna Batistová, “Glorious Agfacolor, Breathtaking Totalvision, and Monophonic Sound. Colour and ‘Scope’ in Czechoslovakia, in Color and the moving image: history, theory, aesthetics, archive, 47-55.; Tereza Frodlová, “In the colours of Agfacolor. Introduction of colour to Czechoslovak cinema of the 1940s and 1950s,” In Lucie Česálková, Czech Cinema Revisited (Prague: National Film Archive, 2017) 277-301. ISBN 978-80-7004-181-9.; Interview with János Kende (Hungarian cinematographer working from the 1960s): Ágnes Kovács, “Beszélgetés Kende Jánossal. Fények, világok.” [Interview with János Kende. Lights and Worlds], Filmvilág.hu http://www.filmvilag.hu/xista_frame.php?cikk_id=13999, Accessed May 2, 2020.

[23] Dina Iordanova discusses how the majority of East Central European films were dismissed by Western viewers for their “vision of metaphoric greyness.” Whereas, as she argues, when looked closely the filmmakers used greyness consciously to argue for individuality devoid of politics. Further details in: Cinema of the Other Europe: The Industry and Artistry of East Central European Film (London: Wallflower Press, 2003) 93.

[24] Crowley and Reid, Pleasures in Socialism, 10.

[25] Kalmár, “Inhabiting the Post-Communist,” 70.

[26] Mark Richard Adams, “Roses are Red, Violence is Too: Exploring Stylistic Excess in Valentine,” in Style and Form in the Hollywood Slasher Film, ed. Wickham Clayton (Springer, 2015) 92-106, 96.

[27] Since the twentieth century, red, besides acting as a primary signifier of (often contradictory) emotions such as love, passion, anger, or madness, has also become the colour of the Communist revolution. For further details see: Paul Coates, The Red and the White: The Cinema of People’s Poland (London: Wallflower, 2005). This is not limited to Europe, but also included in Asia. More detail on the use of red in Chinese cinema and its relation to the communist regime in Chris Berry, “Every Colour Red? Colour in the Films of the Cultural Revolution Model Stage Works,” Journal of Chinese Cinemas 6.3 (January 2012): 233–46, https://doi.org/10.1386/jcc.6.3.233_1.; Zhaoyu Zhu, “Weaponised Colour: A Brief History of the Dye-Transfer Process in China’s Cultural Revolution” Colour and Film (2019), https://colourandfilm.com/2019/01/23/weaponised-colour-a-brief-history-of-the-dye-transfer-process-in-chinas-cultural-revolution-by-zhaoyu-zhu/. Accessed May 27, 2020.

[28] Kalmár, “Inhabiting the Post-Communist,” 90.

[29] Bill Goodykoontz and Christopher P. Jacobs, Film: From watching to seeing, Second Edition (San Diego, CA: Bridgepoint Education, Inc., 2014) 133-163.

[30] Márton Csillag, “Local Trains,” Filmkultura.hu, https://filmkultura.hu/regi/2004/articles/films/kontroll.en.html, Accessed May 27, 2020.

[31] Interview with the director: Walter Chaw, “The Thinking Man’s Nimrod: FFC Interviews Nimrod Antal” Film Freak Central.net (2015), https://www.filmfreakcentral.net/ffc/2015/07/the-thinking-mans-nimrod-ffc-interviews-nimrod-antal.html, Accessed April 15, 2020.

[32] The Arrow Cross Party was a far-right party in power shortly during WWII in Hungary.

[33] Reproduction of flesh tones is crucial for all colour film processes to achieve reality effect. However, Kontroll goes deliberately against it to create a connection between the characters and the space. For further details on accurate skin tone in cinema see: Brian Winston, “A Whole Technology of Dyeing: A Note on Ideology and the Apparatus of the Chromatic Moving Image.” Daedalus 114.4 (1985): 105–23.

[34] For further discussion on how people from Eastern Germany were described by Western Germans in: Fehérváry, Politics in Color and Concrete, 181-2.

[35] Fehérváry, Politics in Color and Concrete, 221.

[36] Jobbitt, “Subterranean Dreaming.”

[37] Kalmár, “Apostate Bodies,” 115.

[38] Brian Price, “General Introduction,” in Color: The Film Reader, ed. Angela Dalle Vacche, Brian Price (Routledge, 2006) 6.

Bibliography:

Adams, Mark Richard. “Roses are Red, Violence is Too: Exploring Stylistic Excess in Valentine.” In Style and Form in the Hollywood Slasher Film. Ed. Wickham Clayton. Springer, 2015. 92-106.

Andrew, Dudley. “The Postwar Struggle for Color.” Cinema Journal 18, no. 2 (1979): 41. https://doi.org/10.2307/1225441.

Batchelor, David. Luminous and the Grey. London: Reaction Books, 2014.

Batistová, Anna. “Glorious Agfacolor, Breathtaking Totalvision, and Monophonic Sound. Colour and ‘Scope’ in Czechoslovakia.” In Color and the Moving Image: History, Theory, Aesthetics, archive. Ed. Brown, Simon, Sarah Street, and Liz I. Watkins. New York, N.Y.: Routledge, 2013. 47-55.

Berry, Chris. “Every Colour Red? Colour in the Films of the Cultural Revolution Model Stage  Works.” Journal of Chinese Cinemas 6.3 (January 2012): 233–46. https://doi.org/10.1386/jcc.6.3.233_1.

Beutler, Michelle. “Technicolor No. IV and Agfacolor During the 1940s. In Color Mania. The Material of Color in Photography and Film. Ed. Barbara Flückiger, Eva Hielscher, Nadine Wietlisbach. Lars Müller Publishers. 197-211.

Blaszczyk, Regina Lee, and Uwe Spiekermann, eds. Bright Modernity. Cham: Springer International Publishing, 2017. https://doi.org/10.1007/978-3-319-50745-3.

Brown, Simon, Sarah Street, and Liz I. Watkins. Color and the Moving Image: History, Theory, Aesthetics, Archive. New York, N.Y.: Routledge, 2013.

Chaw, Walter. “The Thinking Man’s Nimrod: FFC Interviews Nimrod Antal.” Film Freak Central.net. https://www.filmfreakcentral.net/ffc/2015/07/the-thinking-mans-nimrod-ffc-interviews-nimrod-antal.html. Accessed April 15, 2020.

Coates, Paul. The Red and the White: The Cinema of People’s Poland. London: Wallflower, 2005.

Crowley, David, and Susan E. Reid, editors. Pleasures in Socialism: Leisure and Luxury in the Eastern Bloc. Northwestern University Press, 2010.

Csillag, Márton. “Local Trains.” Filmkultura.huhttps://filmkultura.hu/regi/2004/articles/films/kontroll.en.html, Accessed May 27, 2020.

Diecke, Josephine. “Agfacolor in (Intern)National Competition.” In Color Mania. The

Material of Color in Photography and Film. Ed. Barbara Flückiger, Eva Hielscher, Nadine Wietlisbach. Lars Müller Publishers, 2019. 211-223.

Evans, Owen. “Going Underground: Margins, Dreams and Dark Spaces in Nimród Antal’s  Kontroll (2003).” The Urban Uncanny: A Collection of Interdisciplinary Studies. Ed. Lucy Huskinson. London and New York: Routledge, 2016. 18-33.

Fehérváry, Krisztina. Politics in Color and Concrete: Socialist Materialities and the Middle Class in Hungary. Indiana University Press, 2013.

Frodlová, Tereza. “In the Colours of Agfacolor. Introduction of Colour to Czechoslovak Cinema of the 1940s and 1950s.” In Lucie Česálková. Czech Cinema Revisited (Prague: National Film Archive, 2017) 277-301. ISBN 978-80-7004-181-9.

Gelencsér, Gábor. “Back and Forth. De-Europeanization as Self-Colonization in Hungarian Film after 1989.” Studies in Eastern European Cinema 9, no. 1 (January 2, 2018): 63–75. https://doi.org/10.1080/2040350X.2017.1404703.

Goodykoontz, Bill and Jacobs, Christopher P. Film: From Watching to Seeing, Second Edition. San Diego, CA: Bridgepoint Education, Inc., 2014.

Haines, Richard W. Technicolor Movies: The History of Dye Transfer Printing. Jefferson, NC: McFarland, 2010.

Heckman, Heather. “We’ve Got Bigger Problems: Preservation During Eastman Color’s Innovation and Early Diffusion.” Moving Image 15.1 (July 2015): 44–61.

Heiduschke, Sebastian. East German Cinema: DEFA and Film History. New York: Palgrave MacMillan, 2013.

Imre, Anikó, (Ed). A Companion to Eastern European Cinemas. The Wiley-Blackwell Companions to National Cinemas. Chichester: Wiley-Blackwell, 2012.

Iordanova, Dina. Cinema of the Other Europe: The Industry and Artistry of East Central European Film. London: Wallflower Press, 2003.

Jobbitt, Steve. “Subterranean Dreaming: Hungarian Fantasies of Integration and Redemption” Kinokultura (2008). http://www.kinokultura.com/specials/7/kontroll.shtml. Accessed May 2, 2020.

Kalmár, György. “Apostate Bodies: Nimród Antal’s Kontroll and Eastern-European Identity Politics.” In Spaces, Bodies, Memories. Cultural Studies Approaches in the Study of Eastern European Cinema. Cambridge Scholars, 2017.

———. “Inhabiting the Post-Communist (Kontroll. Nimród Antal, 2003).” In Formations of Masculinity in Post-Communist Hungarian Cinema. Cham: Springer International Publishing, 2017.  https://doi.org/10.1007/978-3-319-63664-1.

Knudsen, Ida Harboe and Frederiksen, Martin Demant (eds). Ethnographies of Grey Zones in Eastern Europe: Relations, Borders and Invisibilities. London; New York, NY: Anthem Press, 2015.

Kovács, Ágnes. “Beszélgetés Kende Jánossal. Fények, világok.” [Interview with János Kende. Lights and Worlds.] Filmvilág.hu http://www.filmvilag.hu/xista_frame.php?cikk_id=13999. Accessed May 2, 2020.

Krivý, Maroš. “Greyness and Colour Desires: The Chromatic Politics of the Panelák in Late Socialist and Post-Socialist Czechoslovakia.” The Journal of Architecture 20.5   (September 3, 2015): 765–802. https://doi.org/10.1080/13602365.2015.1088053.

Lovejoy, Alice. “Celluloid Geopolitics: Film Stock and the War Economy, 1939–47.” Screen, Volume 60.2 (Summer 2019): 224-241, https://doi.org/10.1093/screen/hjz009.

Mayorov, Nikolai. ‘Soviet Colours’. Studies in Russian and Soviet Cinema 6, no. 2 (September 2012): 241–55. https://doi.org/10.1386/srsc.6.2.241_1.

Mazierska Eva, Kristensen, Lars and Eva Näripea. Postcolonial Approaches to Eastern European Cinema: Portraying Neighbours On-Screen. London: I.B. Tauris, 2015.

Misek, Richard. “‘Last of the Kodak’: Andrei Tarkovsky’s Struggle with Colour.” In Questions of Colour in Cinema: From Paintbrush to Pixel. New Studies in European Cinema. Ed. Everett, Wendy E. Oxford, New York: Peter Lang, 2007. 161-179.

———. Chromatic Cinema: A History of Screen Color. Chichester, U.K.: Wiley-Blackwell,  2010.

Price, Brian. “General Introduction.” In Color: The Film Reader. Ed. Angela Dalle Vacche, Brian Price. Routledge, 2006.

Salt, Barry. Film style and technology: History and Analysis. London: Starword. 2009.

Shohat, Ella and Stam, Robert. Unthinking Eurocentrism. London, 1994.

Strausz, László. “Visszabeszélés és önegzotizálás. (A posztkolonialista elméletek kelet-európai alkalmazhatóságáról).” [Talking back and self-exoticisation. The use of post-colonial theory in Eastern context]. Pannonhalmi Szemle XXII (2014): 104-119.

Street, Sarah. ‘The Monopack Revolution, Global Cinema and Jigokumon/Gate of Hell (Kinugasa Teinosuke, 1953)’. Open Screens 1, no. 1 (6 June 2018): 2. https://doi.org/10.16995/os.2.

Street, Sarah and Yumibe, Joshua. Chromatic Modernity: Color, Cinema, and Media of the 1920s. New York: Columbia University Press, 2019.

Grimes Topping, Christine. “The World Is out of Control: Nimrod Antal’s Kontroll (2003) as a Socio-Political Critique of Powerless Individuals in a Postmodern World.” Studies in European Cinema 7, no. 3 (December 1, 2010): 235–45.  https://doi.org/10.1386/seci.7.3.235_1.

Westphal, Wendy. “‘Truer than the Real Thing’: ‘Real’ and ‘Hyperreal’ Representations of the Past in ‘Das Leben Der Anderen’.” German Studies Review 35.1 (2012): 97-111.

Winston, Brian. “A Whole Technology of Dyeing: A Note on Ideology and the Apparatus of the Chromatic Moving Image.” Daedalus 114.4 (1985): 105–23.

Zhu, Zhaoyu. “Weaponised Colour: A Brief History of the Dye-Transfer Process in China’s Cultural Revolution.” Colour and Film (2019). https://colourandfilm.com/2019/01/23/weaponised-colour-a-brief-history-of-the-dye-transfer-process-in-chinas-cultural-revolution-by-zhaoyu-zhu/. Accessed May 27, 2020. 

Filmography:

Kontroll. Directed by Antal Nimród. Budapest: Budapest Film. 2003.

About the Author
Lucia Szemetova is currently finishing her taught postgraduate degree at the Department of Film Studies, University of St Andrews, UK. She completed her previous master’s in Nationalism Studies at the Central European University, Hungary. In the upcoming academic year, she will be continuing at St Andrews as a Film Studies PhD with the project on the use of archive in Hungarian documentary films across three different socio-political contexts. Her research interests include the intersection of nationhood and cinema, post-socialist identity politics and visual media, and found footage reappropriation in documentary films.

The Politics of Colour

DOI 10.15664/fcj.v0i17.2073

This issue of Frames Cinema Journal was conceived in the winter of 2019 as a response to the chromatic turn in film and media scholarship that has produced so much exciting recent work. However, in the summer of 2020 “The Politics of Colour” carries an additional resonance that must be addressed here. As the protests in response to George Floyd’s murder continue to gather momentum, and the Black Lives Matter campaign has forced an acknowledgment of how anti-blackness and white privilege structure our societies and academic institutions, it is necessary to recognise the intimate connections between the politics of colour-as-hue and the politics of colour-as-race.

This conflation of colour and race has deep historical roots as well as a continued contemporary relevance, particularly in relation to the British Empire. In both material and economic terms colour, slavery, and colonialism were inseparable. The British extraction of pigments and dyes from colonised nations meant that colour was closely tied to imperial violence. One report on the British Indigo industry in the nineteenth century claimed that no quantity of the colour had “reached England without being stained with human blood.”[1] The practice of trading enslaved Africans for this dyestuff, and the use of their enforced labour in its cultivation on plantations in the Caribbean and North America, further tightened these ties between colour, racial violence, and colonialism.[2] Epistemology also fused racial and chromatic ideas. European racial taxonomies developed during the Enlightenment reduced the worlds’ peoples to a small number of chromatic categories, whether black, white, red, or yellow. Skin colour became increasingly privileged as the primary marker of racial difference and of racial identity. These conflated chromatic and racial categorisations, in Anne Lafont’s words “lie at the foundation of the differentiation, comparison, and creation of hierarchies among human beings.”[3] Colour and race were therefore also indelibly linked through nomenclature, as colour names were formulated through racialised and imperial thinking, whether artists’ pigments such as Indian Yellow or fashion colours like African Brown.[4] The inseparability of chromatic and racial terminology persists today when considering recent debates over problematic colour terms such as “nude.”[5]

The imbricated histories of racial identity and colour were inherited by chromatic media emerging in the nineteenth century and continue to shape colour film and television today. These media bear witness to such histories because, in Kara Keeling’s terms “anti-black racism inheres in the film apparatus.”[6] Film stocks, lighting practices, make-up technologies and laboratory methods are all components in a system conventionally engineered to privilege the correct rendition of whiteness at the cost of darker skin tones. Although each new colour process developed in the twentieth century boasted of an enhanced capacity to render the full spectrum, whiteness typically remained the guarantor of any system’s success, distorting how blackness was represented on screen. Writing on the lack of colour processing laboratories in Sub-Saharan Africa a decade ago, John Akomfrah lamented that all the colour film “ever ‘exposed’ in these countries… has to first make the Homeric journey abroad – usually to Europe – to be ‘processed’; other than the lack of immediacy involved in this uneven traffic of images, the absolutely overwhelming and forbidding socio-economic burden this places on cinema as a photochemical enterprise cannot be underestimated.”[7] As Akomfrah demonstrates, white Euro-centrism is not only an ideological barrier for black filmmakers, but a systemic obstacle that manifests in the materials, technologies, and chemistry of filmmaking itself, as well as the distribution and control of these resources.

By making whiteness a benchmark against which all colours are measured, chromatic technologies both produce and perpetuate the systems of anti-blackness that are at the centre of today’s discussions. Chromatic media therefore present tangible and informative examples of how whiteness is constructed and privileged at the expense of blackness, and are crucial objects for understanding our contemporary moment.

Yet the material basis of colour media is merely one way these images collude in and reproduce racist ideologies. Repeatedly in Britain and America, the subjects chosen to demonstrate, market, and capitalise on colour film technologies were people of colour. Even the briefest survey of landmark films made by American market-leader Technicolor evidences that although whiteness was the structuring principle of colour cinema, people of colour were routinely exploited as part of the system’s chromatic appeals: from the Orientalist fantasy used to debut its two-colour system Toll of the Sea (1922), and the “Mexican” musical-short that launched its three-strip process La Cucaracha (1934), to the notoriously racist feature that secured the firm’s market dominance in classical Hollywood (that has come under renewed scrutiny of late) – Gone with the Wind (1939). In these films, the racial ideologies that inhere in the apparatus of colour cinema were further articulated through the images carried on the film. These films participated in and reinforced the notion of white supremacy built-into the technology, while also, in the case of Gone with the Wind, aestheticising violence against black bodies. By no means was this practice limited to cinema however. That one of the first television shows selected for broadcast when the BBC began colour broadcasting in the 1960s was its Black and White Minstrel Show, makes only too clear how overdetermined is this relationship between new chromatic technologies and established racist ideologies.

That the politics of colour-as-hue and the politics of colour-as-race are so closely linked means that scholarship on chromatic media can be an important participant in these urgent conversations about race and racism. While this issue of Frames was conceived to explore “The Politics of Colour” in the broadest manner, and race is only one of several political dimensions discussed within, the current moment makes clear that race shall become the most pressing area of inquiry in the field. The anti-racism protests taking place around the world will undoubtedly have a profound impact on the future trajectory of academic work on colour. This seems to be particularly urgent in Britain at a moment when timely calls are being made to acknowledge and interrogate the colonial and imperialist legacies of our visual and material culture. Projects like Third Text’s Decolonising Colour forum offer one model for precisely this kind of work, and Priya Jaikumar’s work on colour’s role in colonial politics and cinematic depictions of India presents another.[8]

Race is one among a number of intersecting political aspects of colour examined in this special issue. The essays collected here consider colour’s relationship to identity politics through gender and immigration, interrogate the use of colour in post-war political critiques of consumerism and socialism, as well as colour’s place within debates about digital surveillance and data collection. The politics of colour are shown here to be highly contingent, never fixed into a single signifying system but qualified by a host of contextual factors. That these essays present a globalised approach to colour, encompassing the Caribbean, China, North America, as well as Eastern and Western Europe, underscores the diversity of potential meanings in colour’s political spectrum.

This slippage in colour’s political meanings as it traverses borders (between nations, media, and regimes) is one of the strongest themes to emerge here. The issue of a transnational colour aesthetic is insightfully explored in Louisa Wei’s essay. Considering how the palette of Cantonese Opera was conditioned by its performance in pre-revolutionary Havana, Wei demonstrates how the politics of colour can be qualified by fluid and hybrid identities, and filtered or distorted through memory. Similarly, Sarah Street and Lucia Szemetova’s essays, which form an illuminating counterpoint to one another, demonstrate how the conventional associations between bright colours and capitalist consumerism might be subverted to mount political critiques in different national contexts, whether reckoning with the slick advertising culture of sixties Britain or the discontent of post-socialist Hungary.

Both Tamara Tasevska and Lida Zeitlin Wu’s essays examine how the migration of colour between media can transform its meanings, considering the shift of colour from installations to moving images, or between spaces both “physical and virtual” in Wu’s terms. Wu’s focus on chromatic code is a necessary reminder that although digital technologies promise to dematerialise and depoliticise colour by uncoupling it from physical referents and economic networks, this is far from the case. Yu-Lun Sung’s contribution similarly considers the political dimensions of digital colour technologies, which do not necessarily disrupt, but can also extend the longer political and ideological biases of cinematic systems. Examining the techniques developed by digital cinematographer’s for accurately rendering Asian skin tones, this essay poses urgent questions and presents practical strategies for decentring whiteness as a norm in imaging technologies.

The politics of chromatic technologies are a recurring theme here, examined in Elena Gipponi’s essay on small-gauge colour stocks, and Paul Frith and Keith M. Johnston’s video essay on laboratory practices. Despite laboratories operating as crucial sites where the aesthetics and politics of colour film are forged, not least because in Akomfrah’s terms they helped produce the “‘correct exposure truth’ which increasingly worked against appropriate black skin tones”, these spaces and practices are underrepresented in the scholarship on colour film.[9] This video essay should serve as a new source for future scholarship on the topic, adding to the trove of interviews collected by The British Entertainment History Project.[10]

These essays offer vital contributions to a field of scholarship that is experiencing a dynamic moment of expansion, and readers can find two of the most exciting recent titles covered in our book review section – Giovanna Fossati’s edited collection The Colour Fantastic: Chromatic Worlds of Silent Cinema (2018); and Sarah Street and Joshua Yumibe’s Chromatic Modernity: Color, Cinema, and Media of the 1920s (2019). This issue therefore presents a varied but partial account of colour’s political significance, offering one contribution to a conversation that is far from complete.

Notes

[1] Report of the indigo commission, 1860, cited in Subhas Bhattacharya, ‘The Indigo Revolt of Bengal’, Social Scientist 5, no. 12 (1977): 13.

[2] On the brutal history of Indigo in particular see Natasha Eaton, Colour, Art and Empire: Visual Culture and the Nomadism of Representation, (London: I.B. Tauris, 2013) and Michael T. Taussig, What Color Is the Sacred? (Chicago: University of Chicago Press, 2009). The legacy of Indigo’s relationship to slavery in America is also elegantly explored in Julie Dash’s Daughters of the Dust (1991).

[3] Anne Lafont, “How Skin Color Became a Racial Marker: Art Historical Perspectives on Race,” Eighteenth Century Studies 51, no. 1 (Fall 2017): 91.

[4] On the imperial history of Indian Yellow see Jordanna Bailkin, “Making and Breaking the Imperial Palette” in Martin Jay and Sumathi Ramaswamy eds, Empires of Vision: A Reader (Durham : Duke University Press Books, 2014), 91-110; on African Brown see Lynda Nead, The Tiger in the Smoke: Art and Culture in Post-War Britain (New Haven: Published for the Paul Mellon Centre for Studies in British Art by Yale University Press, 2017), 130-148.

[5] See the Victoria and Albert Museum’s display label for Christian Louboutin’s launch of ‘The Nudes Collection’ http://collections.vam.ac.uk/item/O1295667/the-nudes-collection-swatch-book-christian-louboutin/

[6] Kara Keeling, Queer Times, Black Futures (New York: Columbia University Press, 2019), 118.

[7] John Akomfrah, ‘Digitopia and the Spectres of Diaspora’, Journal of Media Practice 11, no. 1 (March 2010): 25

[8] http://www.thirdtext.org/decolonising-colour-forum. Priya Jaikumar, Cinema at the End of Empire: A Politics of Transition in Britain and India (Durham: Duke University Press, 2006); Where Histories Reside: India as Filmed Space (Durham and London: Duke University Press, 2019). Lynda Nead’s discussion of “The Question of Colour” in British post-war visual culture presents another useful model for thinking together histories of colour and Empire in Britain: Lynda Nead, The Tiger in the Smoke: Art and Culture in Post-War Britain (New Haven: Published for the Paul Mellon Centre for Studies in British Art by Yale University Press, 2017), 127-242.

[9] Akomfrah, ‘Digitopia and the Spectres of Diaspora’, 23

[10]  The BECTU Oral History project contains a number of interviews with laboratory technicians (https://www.uea.ac.uk/film-television-media/research/british-film-and-tv-studies/british-cinema/interviews-a-to-f, and a curated selection of interviews with female laboratory workers can be found at https://historyproject.org.uk/blogs/women-west-london-film-laboratories